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39 result(s) search for keyword(s) 'Thailand.
History.
Politics.' 
Add the result to your basket Refine your search Apply to external sources Make a suggestionThailand's political history / Terwiel, B. J / c2005
Title : Thailand's political history : from the fall of Ayutthaya in 1767 to recent times Material Type: printed text Authors: Terwiel, B. J, Author Publication Date: c2005 Pagination: 328 p. Layout: ill., maps. Size: 24 cm. ISBN (or other code): 9789749863089 Price: Gift Languages : English (eng) Descriptors: [LCSH]Thailand -- History
[LCSH]Thailand -- History -- 1767
[LCSH]Thailand -- Politics and government -- HistoryKeywords: Thailand.
History.
Politics.Class number: DS577 .T476 2005 Curricular : BALA/GE Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=25204 Thailand's political history : from the fall of Ayutthaya in 1767 to recent times [printed text] / Terwiel, B. J, Author . - c2005 . - 328 p. : ill., maps. ; 24 cm.
ISSN : 9789749863089 : Gift
Languages : English (eng)
Descriptors: [LCSH]Thailand -- History
[LCSH]Thailand -- History -- 1767
[LCSH]Thailand -- Politics and government -- HistoryKeywords: Thailand.
History.
Politics.Class number: DS577 .T476 2005 Curricular : BALA/GE Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=25204 Copies
Barcode Call number Media type Location Section Status 32002000547099 DS577 .T476 2005 Book Main Library General Shelf Not for loan
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Barcode Call number Media type Location Section Status 32002000401719 HC445 P39 2002 Book Main Library Library Counter Available
Title : เงินตราล้านนา Material Type: printed text Authors: นวรัตน์ เลขะกุล, Author Edition statement: 1st ed. Publisher: เชียงใหม่ : นพบุรีการพิมพ์ Publication Date: 2555 Pagination: 195 หน้า. Layout: ภาพประกอบสี Size: 26 ซม. ISBN (or other code): 978-6-16-722020-8 Price: Gift General note: หนังสือที่ระลึกเนื่องในวาระครบรอบ 70 ปี ธนาคารแห่งประเทศไทย Languages : Thai (tha) Descriptors: [LCSH]Money -- History
[LCSH]Money -- Thailand, Northern
[LCSH]เงินตรา -- ประวัติ
[LCSH]เงินตรา -- ไทย (ภาคเหนือ)
[LCSH]ไทย -- ประวัติศาสตร์ -- ล้านนาKeywords: Money.
Thailand.
Northern.
History.
เงินตรา.
ไทย.
ภาคเหนือ.
ประวัติ.
ประวัติศาสตร์.
ล้านนา.Class number: HG1250.55 น299ง 2555 Contents note: ประวัติศาสตร์และพัฒนาการของท้องถิ่น -- ชุมชนก่อนสมัยล้านนา -- แคว้นสุวรรณโคมดำ -- แคว้นโยนกนาคนคร -- แคว้นหิรัญเงินยาง -- แคว้นหริภุญไชย -- อาณาจักรล้านนา -- อาณาจักรล้านนาภายใต้ราชวงศ์มังราย -- อาณาจักรล้านนาภายใต้การปกครองของพม่า -- อาณาจักรล้านนารวมเข้ากับราชอาณาจักรสยาม -- เงินตราล้านนา -- เงินตราก่อนสมัยล้านนา -- หอยเบี้ย -- โลหะมีค่า -- เงินปลา -- เงินกีบม้า -- เงินตราสมัยหิรัญเงินยาง -- เงินธ็อกใบไม้ -- เงินธ็อกสำริด -- เงินธ็อกทองแดง -- เงินตราสมัยหริภุญไชย --เหรียญอาทิตย์อุทัย -- ศรีวัตสะ -- เหรียญสังข์ใหญ่ -- ศรีวัตสะ -- เงินตราสมัยล้านนา -- เงินตราทองคำ -- เงินดำ -- เงินทองแดง -- เงินเจียง -- กำเนิดของเงินเจียงเหตุผลและปัจจัย -- ด้านภูมิศาสตร์ที่ตั้ง -- ด้านความเจริญของอาณาจักรข้างเคียง -- ด้านการปกครองและศาสนา -- ด้านระบบการค้า -- ด้านระบบเงินตราของแคว้นสุโขทัย -- การผลิตเงินเจียงและวิวัฒนาการ -- เงินเจียงขากลม -- เงินเจียงขาเหลี่ยม -- เงินเจียงแบบอื่น -- ตราในเงินเจียง -- ตราตัวเลข -- ตราตัวอักษร -- ตราจักร
ชนิดของเงินเจียง -- เงินเจียงดีบุก -- เงินเจียงสำริด -- เงินเจียงเนื้อดิน -- เงินเจียงของชนชายขอบ -- เงินเจียงกำไลขาบาง -- วิวัฒนาการของเงินเจียง -- ระยะแรกและพัฒนาการ -- ระยะเฟื่องฟู -- ระยะถดถ้อย -- เงินธ็อกล้านนา -- ตราประทับในเงินธ็อกล้านนา -- วิธีการผลิตเงินธ็อกล้านนา -- ตราประทับในเงินธ็อกทองแดง -- เงินตราล้านนาภายใต้การปกครองของพม่า -- เงินดอกไม้ -- เงินธ็อกหอยโข่งและปากหมู -- เงินธ็ิกขี้ควาย -- เงินตราชนิดอื่น -- เงินตราสมัยพม่าภายใต้อาณานิคมของอังกฤษ -- เงินรูปีCurricular : BALA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=25210 เงินตราล้านนา [printed text] / นวรัตน์ เลขะกุล, Author . - 1st ed. . - เชียงใหม่ : นพบุรีการพิมพ์, 2555 . - 195 หน้า. : ภาพประกอบสี ; 26 ซม.
ISBN : 978-6-16-722020-8 : Gift
หนังสือที่ระลึกเนื่องในวาระครบรอบ 70 ปี ธนาคารแห่งประเทศไทย
Languages : Thai (tha)
Descriptors: [LCSH]Money -- History
[LCSH]Money -- Thailand, Northern
[LCSH]เงินตรา -- ประวัติ
[LCSH]เงินตรา -- ไทย (ภาคเหนือ)
[LCSH]ไทย -- ประวัติศาสตร์ -- ล้านนาKeywords: Money.
Thailand.
Northern.
History.
เงินตรา.
ไทย.
ภาคเหนือ.
ประวัติ.
ประวัติศาสตร์.
ล้านนา.Class number: HG1250.55 น299ง 2555 Contents note: ประวัติศาสตร์และพัฒนาการของท้องถิ่น -- ชุมชนก่อนสมัยล้านนา -- แคว้นสุวรรณโคมดำ -- แคว้นโยนกนาคนคร -- แคว้นหิรัญเงินยาง -- แคว้นหริภุญไชย -- อาณาจักรล้านนา -- อาณาจักรล้านนาภายใต้ราชวงศ์มังราย -- อาณาจักรล้านนาภายใต้การปกครองของพม่า -- อาณาจักรล้านนารวมเข้ากับราชอาณาจักรสยาม -- เงินตราล้านนา -- เงินตราก่อนสมัยล้านนา -- หอยเบี้ย -- โลหะมีค่า -- เงินปลา -- เงินกีบม้า -- เงินตราสมัยหิรัญเงินยาง -- เงินธ็อกใบไม้ -- เงินธ็อกสำริด -- เงินธ็อกทองแดง -- เงินตราสมัยหริภุญไชย --เหรียญอาทิตย์อุทัย -- ศรีวัตสะ -- เหรียญสังข์ใหญ่ -- ศรีวัตสะ -- เงินตราสมัยล้านนา -- เงินตราทองคำ -- เงินดำ -- เงินทองแดง -- เงินเจียง -- กำเนิดของเงินเจียงเหตุผลและปัจจัย -- ด้านภูมิศาสตร์ที่ตั้ง -- ด้านความเจริญของอาณาจักรข้างเคียง -- ด้านการปกครองและศาสนา -- ด้านระบบการค้า -- ด้านระบบเงินตราของแคว้นสุโขทัย -- การผลิตเงินเจียงและวิวัฒนาการ -- เงินเจียงขากลม -- เงินเจียงขาเหลี่ยม -- เงินเจียงแบบอื่น -- ตราในเงินเจียง -- ตราตัวเลข -- ตราตัวอักษร -- ตราจักร
ชนิดของเงินเจียง -- เงินเจียงดีบุก -- เงินเจียงสำริด -- เงินเจียงเนื้อดิน -- เงินเจียงของชนชายขอบ -- เงินเจียงกำไลขาบาง -- วิวัฒนาการของเงินเจียง -- ระยะแรกและพัฒนาการ -- ระยะเฟื่องฟู -- ระยะถดถ้อย -- เงินธ็อกล้านนา -- ตราประทับในเงินธ็อกล้านนา -- วิธีการผลิตเงินธ็อกล้านนา -- ตราประทับในเงินธ็อกทองแดง -- เงินตราล้านนาภายใต้การปกครองของพม่า -- เงินดอกไม้ -- เงินธ็อกหอยโข่งและปากหมู -- เงินธ็ิกขี้ควาย -- เงินตราชนิดอื่น -- เงินตราสมัยพม่าภายใต้อาณานิคมของอังกฤษ -- เงินรูปีCurricular : BALA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=25210 Copies
Barcode Call number Media type Location Section Status ่ัี32002000351572 HG1250.55 น299ง 2555 Book Main Library References Shelf Not for loan 32002000580330 HG1250.55 น299ง 2555 c.2 Book Main Library References Shelf Not for loan
Collection Title: SIU PS Title : The IT Infrastructure Library (ITIL) Adoption in Private and Public Organizations in Bangkok Material Type: printed text Authors: Nuttariya Nualbaen, Author ; Chanchai Bunchapattanasakda, Associated Name ; Supachok Wiriyacosol, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2012 Pagination: viii, 96 p. Layout: ill, tables Size: 30 cm. Price: 500.00 General note: SIU PS: SOM-MBA-2012-01
Languages : English (eng) Descriptors: [LCSH]Library technicians Keywords: IT Service management
IT infrastructure library ITIL ThailandAbstract: This study aims to determine the adoption status of information technology infrastructure library (ITIL) of organizations in Thailand which includes types of processes being implemented, factors contribute to the success of ITIL implementation and what are benefits that ITIL provide to organizations. The focus of this study was also placed on current ITIL initiative and progress, perceptions related to success factors, and perceptions about ITIL effectiveness. Data were collected from 434 IT related staffs who work in organizations’ IT departments.
The results from this study found that large size organizations, especially those with large IT workforces lead the implementation of ITIL. The main reason for the adoption of ITIL is to response to quality improvement. The service desk function and incident management process are being implemented by most of the respondents’ organizations. The results also found that issues and commitment from senior management identified as most critical factor for the success in ITIL implementation. More than half the respondents agreed that ITIL has met or exceeded their expectations, and around one third of their budget is allocated for training programs.Curricular : MBA/MSIT Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=26601 SIU PS. The IT Infrastructure Library (ITIL) Adoption in Private and Public Organizations in Bangkok [printed text] / Nuttariya Nualbaen, Author ; Chanchai Bunchapattanasakda, Associated Name ; Supachok Wiriyacosol, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2012 . - viii, 96 p. : ill, tables ; 30 cm.
500.00
SIU PS: SOM-MBA-2012-01
Languages : English (eng)
Descriptors: [LCSH]Library technicians Keywords: IT Service management
IT infrastructure library ITIL ThailandAbstract: This study aims to determine the adoption status of information technology infrastructure library (ITIL) of organizations in Thailand which includes types of processes being implemented, factors contribute to the success of ITIL implementation and what are benefits that ITIL provide to organizations. The focus of this study was also placed on current ITIL initiative and progress, perceptions related to success factors, and perceptions about ITIL effectiveness. Data were collected from 434 IT related staffs who work in organizations’ IT departments.
The results from this study found that large size organizations, especially those with large IT workforces lead the implementation of ITIL. The main reason for the adoption of ITIL is to response to quality improvement. The service desk function and incident management process are being implemented by most of the respondents’ organizations. The results also found that issues and commitment from senior management identified as most critical factor for the success in ITIL implementation. More than half the respondents agreed that ITIL has met or exceeded their expectations, and around one third of their budget is allocated for training programs.Curricular : MBA/MSIT Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=26601 Hold
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Barcode Call number Media type Location Section Status 32002000592483 SIU PS: SOM-MBA-2012-01 c.2 SIU Special Project Graduate Library Thesis Corner Available 32002000592467 SIU PS: SOM-MBA-2012-01 c.1 SIU Project Study Main Library Thesis Corner Available
Collection Title: SIU RS Title : Factors related to stress on military white collar personnel at Royal Thai Army headquarter Material Type: printed text Authors: Chainarong Chiengtong ; Supachok Wiriyacosol ; Shinawatra University School of Management Publisher: Bangkok : Shinawatra University Publication Date: 2010 Pagination: vi, 69 p. Layout: charts, tables Size: 30 cm Languages : English (eng) Keywords: Military personnel Stress Soldiers Services for Thailand Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=18896 SIU RS. Factors related to stress on military white collar personnel at Royal Thai Army headquarter [printed text] / Chainarong Chiengtong ; Supachok Wiriyacosol ; Shinawatra University School of Management . - Bangkok : Shinawatra University, 2010 . - vi, 69 p. : charts, tables ; 30 cm.
Languages : English (eng)
Keywords: Military personnel Stress Soldiers Services for Thailand Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=18896 Hold
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Barcode Call number Media type Location Section Status 32002000590883 SIU RS SOM-MSM 2010-03 c.2 SIU Research Study Graduate Library Thesis Corner Available 32002000303717 SIU RS SOM-MSM 2010-03 SIU Research Study Main Library Thesis Corner Available 
Collection Title: SIU RS Title : A study of influential factors on purchasing decision of iphone buyers in Bangkok Material Type: printed text Authors: Kanchanit Churatsamee ; Pacapol Anurit ; Shinawatra University School of Management ; Chuvej Chansa-ngavej ; Chanchai Bunchapattanasakda Publisher: Bangkok : Shinawatra University Publication Date: 2010 Pagination: vii, 58 p. Layout: charts, tables Size: 30 cm Languages : English (eng) Keywords: iPhone Smartphone Smart phone Consumer buyer behavior Consumer buying process Consumer behavior Thailand iPhone (Smartphone) Cell phone services industry Link for e-copy: http://e-thesis.siu.ac.th/fulltext/SIURSSOM-MBA-2010-04/SIURSSOM-MBA-2010-04.pdf Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=18758 SIU RS. A study of influential factors on purchasing decision of iphone buyers in Bangkok [printed text] / Kanchanit Churatsamee ; Pacapol Anurit ; Shinawatra University School of Management ; Chuvej Chansa-ngavej ; Chanchai Bunchapattanasakda . - Bangkok : Shinawatra University, 2010 . - vii, 58 p. : charts, tables ; 30 cm.
Languages : English (eng)
Keywords: iPhone Smartphone Smart phone Consumer buyer behavior Consumer buying process Consumer behavior Thailand iPhone (Smartphone) Cell phone services industry Link for e-copy: http://e-thesis.siu.ac.th/fulltext/SIURSSOM-MBA-2010-04/SIURSSOM-MBA-2010-04.pdf Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=18758 Hold
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Barcode Call number Media type Location Section Status 32002000590867 SIU RS SOM-MBA 2010-04 c.2 SIU Research Study Graduate Library Thesis Corner Available 32002000308781 SIU RS SOM-MBA 2010-04 c.1 SIU Thesis and Dissertation Main Library Thesis Corner Available
Collection Title: SIU SS Title : A Comparative Study on the Teacher Training Patterns of Special Education in Higher Education between China and Thailand Material Type: printed text Authors: Lina She, Author ; John Walsh, Associated Name ; Opas Piansoongnern, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2018 Pagination: v, 83 p. Layout: Tables. Size: 30 cm. Price: 500.00 Baht. General note: SIU SS: SOM-PhD-M-2018-02
Special Study. [PhD. [Philosophy in Management]] -- Shinawatra University, 2018Languages : English (eng) Descriptors: [LCSH]Education, Higher
[LCSH]Teacher -- training ofKeywords: Thailand,
Higher Education,
Special Education,
Comparative StudyAbstract: Modern special education of China and Thailand both originated in the late 20th century. After half a century of development, both countries have made remarkable progress in special education. In this article, author interviewed 30 higher education teachers from 30 public universities (China and Thailand), where their universities are all set up the major of special education. This paper is based on qualitative research in both countries concerning three aspects: comparison characteristics of special education majors in China and Thailand, comparison of the objectives of special educational teacher training in universities in China and Thailand, comparison of special education curriculum in universities in China and Thailand. Providing the successful experience and inspiration of special education majors in Chinese and Thai universities. Promoting the reform of training patterns for special education teachers in universities in China and specialized in special education in universities. Provide some useful suggestions for universities in Thailand. Curricular : BBA/MBA/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27847 SIU SS. A Comparative Study on the Teacher Training Patterns of Special Education in Higher Education between China and Thailand [printed text] / Lina She, Author ; John Walsh, Associated Name ; Opas Piansoongnern, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2018 . - v, 83 p. : Tables. ; 30 cm.
500.00 Baht.
SIU SS: SOM-PhD-M-2018-02
Special Study. [PhD. [Philosophy in Management]] -- Shinawatra University, 2018
Languages : English (eng)
Descriptors: [LCSH]Education, Higher
[LCSH]Teacher -- training ofKeywords: Thailand,
Higher Education,
Special Education,
Comparative StudyAbstract: Modern special education of China and Thailand both originated in the late 20th century. After half a century of development, both countries have made remarkable progress in special education. In this article, author interviewed 30 higher education teachers from 30 public universities (China and Thailand), where their universities are all set up the major of special education. This paper is based on qualitative research in both countries concerning three aspects: comparison characteristics of special education majors in China and Thailand, comparison of the objectives of special educational teacher training in universities in China and Thailand, comparison of special education curriculum in universities in China and Thailand. Providing the successful experience and inspiration of special education majors in Chinese and Thai universities. Promoting the reform of training patterns for special education teachers in universities in China and specialized in special education in universities. Provide some useful suggestions for universities in Thailand. Curricular : BBA/MBA/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27847 Hold
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Barcode Call number Media type Location Section Status 32002000597995 SIU SS: SOM-PhD-M-2018-02 c.1 SIU Special Study Graduate Library Thesis Corner Available
Collection Title: SIU SS Title : Emerging Trends of Chinese Student's Programs in Thailand and a Case Study in Shinawatra University Material Type: printed text Authors: Tan Yong, Author ; Walsh, John, Associated Name ; Ousanee Sawagvudcharee, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2016 Pagination: viii, 73 p. Layout: ill, tables Size: 30 cm. Price: 500.00 General note: SIU SS: SOM-PhD-2016-05
Special Study. [PhD [Philosophy in Management]] -- Shinawatra University, 2016Languages : English (eng) Descriptors: [LCSH]Chinese students -- Thailand
[LCSH]Education -- Research -- ManagementKeywords: Chinese Student’s Program,
Higher Education Institutes (HEIs) in Thailand,
Shinawatra University (SIU),
Regional Cooperation of Higher EducationAbstract: The purpose of this study is to develop a comparative analysis of the main objectives of Chinese students’ programs in leading Higher Education Institutes (HEIs) of Thailand. As Chinese students occupy the lion share of international students in Thailand, both public and private HEIs adjusted different programs to follow this trend. And Shinawatra University (SIU) has no exception; a new college named Huaxia was founded in 2016 to meet the escalating demand from Chinese international students. This study initiated to interview all the Chinese students of the pilot program in Huaxia College and analysis the management compared to the same likes programs in other Thai HEIs. And the feedback and recommendations of learning satisfaction survey from the pilot program students of SIU and other Thai HEIs could inspire the following enrollment and management of Huaxia College. Curricular : BBA/MBA/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=26605 SIU SS. Emerging Trends of Chinese Student's Programs in Thailand and a Case Study in Shinawatra University [printed text] / Tan Yong, Author ; Walsh, John, Associated Name ; Ousanee Sawagvudcharee, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2016 . - viii, 73 p. : ill, tables ; 30 cm.
500.00
SIU SS: SOM-PhD-2016-05
Special Study. [PhD [Philosophy in Management]] -- Shinawatra University, 2016
Languages : English (eng)
Descriptors: [LCSH]Chinese students -- Thailand
[LCSH]Education -- Research -- ManagementKeywords: Chinese Student’s Program,
Higher Education Institutes (HEIs) in Thailand,
Shinawatra University (SIU),
Regional Cooperation of Higher EducationAbstract: The purpose of this study is to develop a comparative analysis of the main objectives of Chinese students’ programs in leading Higher Education Institutes (HEIs) of Thailand. As Chinese students occupy the lion share of international students in Thailand, both public and private HEIs adjusted different programs to follow this trend. And Shinawatra University (SIU) has no exception; a new college named Huaxia was founded in 2016 to meet the escalating demand from Chinese international students. This study initiated to interview all the Chinese students of the pilot program in Huaxia College and analysis the management compared to the same likes programs in other Thai HEIs. And the feedback and recommendations of learning satisfaction survey from the pilot program students of SIU and other Thai HEIs could inspire the following enrollment and management of Huaxia College. Curricular : BBA/MBA/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=26605 Hold
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Barcode Call number Media type Location Section Status 32002000592475 SIU SS: SOM-PhD-2016-05 c.1 SIU Special Study Graduate Library Thesis Corner Available
Collection Title: SIU SS Title : Factors Influence on Spas Business Success: A Case Study Bangna District, Bangkok Metropolitan Material Type: printed text Authors: Chantip Chamdermpadejsuk, Author ; Walsh, John, Associated Name ; Chanchai Bunchapattanasakda, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2016 Pagination: vii, 71 p. Layout: Tables Size: 30 cm. Price: 500.00 General note: SIU SS: SOM-PhD-2016-17
Special Study. [PhD [Philosophy in Management]] -- Shinawatra University, 2016Languages : English (eng) Descriptors: [LCSH]Business -- Thailand
[LCSH]SPAKeywords: Thai Spa,
Business Spa,
Thailand BusinessAbstract: Education research “Factors Influence on Spas Business Success: A Case Study Bangna District, Bangkok Metropolitan”. The researcher considered that the Spa business is highly competitive. If a business is a good business executive, it's a chance to experience the success possible. But if it is not managed well, it will cause the business to fail as well. So the study was to study business administration and Spa, the user behavior service Spa in Bangna district, Bangkok Metropolitan. The information to be given to the outcomes Spa especially in Bangna District, Bangkok Metropolitan.
This study aims to study business administration and Spa in Bangna district, Bangkok Metropolitan. Barriers in Business Administration and Spa study the use of the Spa facilities, study of factors that are important to the selection of Spa Services and compare the different factors in the selection. The Spa's Services are differences in gender, ages, education, and occupation were divided into two groups: entrepreneur’s Spa amount of 10 people and the service number 246. The samples were selected from each Spa shop. Select a sampling method based on convenience (Convenience Sampling). The statistics used for data analysis was percentage, mean, standard deviation. The result has shown below.
1) Administration and Spa the most entrepreneurs are planning a career in the Spa business model of Day Spa has planned to operate in the short term. The most of the funding comes from private equity and loans from financial institutions. A clear organizational structure, the division of responsibilities, management is in the management of the family and amount not exceeding 10 personnel who operate the Spa. The importance to developing skills of employees and treatment personnel are
competent. The operator has ordered both directly and indirectly by assigning managers who are responsible. Enabling personnel involved in the available comments and feedback to each other. Entrepreneurs have the process of quality control operations. By focusing on the quality of Services with the main emphasis on 6s and Services meet the standards required. The barriers faced were the shortage of human resources with knowledge.
2) The user Spa is mostly female between the ages of 24-29 years of bachelor degree. The career is company employee. The average monthly income of between 21,001-24,000 baht the user behavior user Spa Face that Choose a service to the stress and decide to user for self-service in the Spa 1-2 times per month. Most of the cost of the service at a time of around 500-2,000 baht spent in the service for 30-60 minutes using the service on Sunday. When to use the service to go with friends for Spa Services, amounting to one of the service users and the service is usually sleeping.
3) The user sees the overall income and other factors, including product, pricing and location. Promotion marketing, personnel, the physical environment and service process is importance of the decision to use the service at a high level and users that factors of each item of each side. The most important decision to use a high level Spa Services.
4) The users who are sexually different emphasis on the price factor and location varies. The users of a different age take different factors products and the users with different levels of education give importance to all the different factors. There were statistically significant at the 0.05 level.
The results of this study apply them to the management of the Spa behavior factors that are important to the selection of Spas. The information gained from the study will be useful to entrepreneurs in developing their business capability and create an advantage in the next race
In conclusion, this research provides understanding of Spa business management, customer behavior and important factors influencing customer’s choices of Spa service. The data obtained from this study will be useful to every entrepreneur in business development and provides competitive advantages to them as well.Curricular : BBA/MBA/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=26654 SIU SS. Factors Influence on Spas Business Success: A Case Study Bangna District, Bangkok Metropolitan [printed text] / Chantip Chamdermpadejsuk, Author ; Walsh, John, Associated Name ; Chanchai Bunchapattanasakda, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2016 . - vii, 71 p. : Tables ; 30 cm.
500.00
SIU SS: SOM-PhD-2016-17
Special Study. [PhD [Philosophy in Management]] -- Shinawatra University, 2016
Languages : English (eng)
Descriptors: [LCSH]Business -- Thailand
[LCSH]SPAKeywords: Thai Spa,
Business Spa,
Thailand BusinessAbstract: Education research “Factors Influence on Spas Business Success: A Case Study Bangna District, Bangkok Metropolitan”. The researcher considered that the Spa business is highly competitive. If a business is a good business executive, it's a chance to experience the success possible. But if it is not managed well, it will cause the business to fail as well. So the study was to study business administration and Spa, the user behavior service Spa in Bangna district, Bangkok Metropolitan. The information to be given to the outcomes Spa especially in Bangna District, Bangkok Metropolitan.
This study aims to study business administration and Spa in Bangna district, Bangkok Metropolitan. Barriers in Business Administration and Spa study the use of the Spa facilities, study of factors that are important to the selection of Spa Services and compare the different factors in the selection. The Spa's Services are differences in gender, ages, education, and occupation were divided into two groups: entrepreneur’s Spa amount of 10 people and the service number 246. The samples were selected from each Spa shop. Select a sampling method based on convenience (Convenience Sampling). The statistics used for data analysis was percentage, mean, standard deviation. The result has shown below.
1) Administration and Spa the most entrepreneurs are planning a career in the Spa business model of Day Spa has planned to operate in the short term. The most of the funding comes from private equity and loans from financial institutions. A clear organizational structure, the division of responsibilities, management is in the management of the family and amount not exceeding 10 personnel who operate the Spa. The importance to developing skills of employees and treatment personnel are
competent. The operator has ordered both directly and indirectly by assigning managers who are responsible. Enabling personnel involved in the available comments and feedback to each other. Entrepreneurs have the process of quality control operations. By focusing on the quality of Services with the main emphasis on 6s and Services meet the standards required. The barriers faced were the shortage of human resources with knowledge.
2) The user Spa is mostly female between the ages of 24-29 years of bachelor degree. The career is company employee. The average monthly income of between 21,001-24,000 baht the user behavior user Spa Face that Choose a service to the stress and decide to user for self-service in the Spa 1-2 times per month. Most of the cost of the service at a time of around 500-2,000 baht spent in the service for 30-60 minutes using the service on Sunday. When to use the service to go with friends for Spa Services, amounting to one of the service users and the service is usually sleeping.
3) The user sees the overall income and other factors, including product, pricing and location. Promotion marketing, personnel, the physical environment and service process is importance of the decision to use the service at a high level and users that factors of each item of each side. The most important decision to use a high level Spa Services.
4) The users who are sexually different emphasis on the price factor and location varies. The users of a different age take different factors products and the users with different levels of education give importance to all the different factors. There were statistically significant at the 0.05 level.
The results of this study apply them to the management of the Spa behavior factors that are important to the selection of Spas. The information gained from the study will be useful to entrepreneurs in developing their business capability and create an advantage in the next race
In conclusion, this research provides understanding of Spa business management, customer behavior and important factors influencing customer’s choices of Spa service. The data obtained from this study will be useful to every entrepreneur in business development and provides competitive advantages to them as well.Curricular : BBA/MBA/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=26654 Hold
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Barcode Call number Media type Location Section Status 32002000593044 SIU SS: SOM-PhD-2016-17 SIU Special Study Graduate Library Thesis Corner Available
Collection Title: SIU Thesis Title : Allocation of expenditure of budgets in political campaigns of members of : the house of representatives using the integrated marketing communication mix Material Type: printed text Authors: Wilaiporn Laohakosol, Author Publisher: Bangkok : Shinawatra University Publication Date: 2014 Pagination: ix, 179 p. Layout: ill, table. Size: 30 cm. Price: Gift. General note: Thesis. [Ph.D[Management Science]]--Shinawatra University, 2014. Languages : English (eng) Descriptors: [LCSH]Democracy -- Thailand
[LCSH]Elections -- Thailand
[LCSH]Political -- Thailand
[LCSH]Political socialization -- ThailandKeywords: Democracy.
Elections in Thailand.
Political communications.
Political parties in ThailandClass number: SIU THE: SOM-PhD-MS-2014-03 Abstract: The Thai political system has evoled in an atmosphere in which unaccountable factions have regularly acted in front of and behind the scenes to circumvent the will of the people through military coups and other interventions. This has led to the situation in which political parties and their individual leaders tended to replicate the existing models by becoming partician and generally opaque in their attempts to attract voters and indeed in their subsequent behavior However, new communication techniques pioneered by successful Clinton and Blair campaigns, have convinced at least some Thai politicians that they should follow the same path and aim to make direct connections with voters not just through personal relationships but also through the creation of policies that prople might genuinely support. This thesis uses a mostly quantitative research approach to explore these issues. It focuses on a questionnaire survey of more than 400 respondents in for distinct areas of Thailand of voters who took part in the 2007 general election. the four regions concerned were Bangkok Chiang Mai Khon Kaen and Phuket. This analysis was supplemented by qualitative interviewing and critical discourse analysis in addition to the collation and analysis of secondary data. Results indicate that the role of ideology-as opposed to personal connections and relationships is becoming more influential in determining voting intentions and that political communications is playing a role in this both in terms of the range of individual media involved and the importance of individual media Implications and recommendations are drawn from this analysis. Curricular : MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=24124 SIU Thesis. Allocation of expenditure of budgets in political campaigns of members of : the house of representatives using the integrated marketing communication mix [printed text] / Wilaiporn Laohakosol, Author . - Bangkok : Shinawatra University, 2014 . - ix, 179 p. : ill, table. ; 30 cm.
Gift.
Thesis. [Ph.D[Management Science]]--Shinawatra University, 2014.
Languages : English (eng)
Descriptors: [LCSH]Democracy -- Thailand
[LCSH]Elections -- Thailand
[LCSH]Political -- Thailand
[LCSH]Political socialization -- ThailandKeywords: Democracy.
Elections in Thailand.
Political communications.
Political parties in ThailandClass number: SIU THE: SOM-PhD-MS-2014-03 Abstract: The Thai political system has evoled in an atmosphere in which unaccountable factions have regularly acted in front of and behind the scenes to circumvent the will of the people through military coups and other interventions. This has led to the situation in which political parties and their individual leaders tended to replicate the existing models by becoming partician and generally opaque in their attempts to attract voters and indeed in their subsequent behavior However, new communication techniques pioneered by successful Clinton and Blair campaigns, have convinced at least some Thai politicians that they should follow the same path and aim to make direct connections with voters not just through personal relationships but also through the creation of policies that prople might genuinely support. This thesis uses a mostly quantitative research approach to explore these issues. It focuses on a questionnaire survey of more than 400 respondents in for distinct areas of Thailand of voters who took part in the 2007 general election. the four regions concerned were Bangkok Chiang Mai Khon Kaen and Phuket. This analysis was supplemented by qualitative interviewing and critical discourse analysis in addition to the collation and analysis of secondary data. Results indicate that the role of ideology-as opposed to personal connections and relationships is becoming more influential in determining voting intentions and that political communications is playing a role in this both in terms of the range of individual media involved and the importance of individual media Implications and recommendations are drawn from this analysis. Curricular : MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=24124 Hold
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Barcode Call number Media type Location Section Status 32002000399640 SIU THE: SOM-PhD-MS-2014-03 SIU Thesis and Dissertation Graduate Library Thesis Corner Available 32002000590669 SIU THE: SOM-PhD-MS-2014-03 c.1 SIU Thesis and Dissertation Graduate Library Thesis Corner Available
Collection Title: SIU Thesis Title : Assessment of the Thai Broadband Policy and Progress Material Type: printed text Authors: Suchada Inluksana, Author ; Pacapol Anurit, Associated Name ; Chanchai Bunchapattanasakda, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2014 Pagination: x, 152 p. Layout: ill, tables Size: 30 cm. Price: 500.00 General note: SIU THE: SOM-PhD-MS-2014-A05
Thesis [Ph.D.[Management Science]]--Shinawatra University, 2014Languages : English (eng) Descriptors: [LCSH]Government policy -- Thailand Keywords: S-M-A-R-T Network,
Broadband Infrastructure,
Broadband,
ICT infrastructure,
Royal Thai Government,
TOT,
CAT,
TELECOM,
Tele-penetration,
Thailand,
Government ManagementAbstract: The paper evaluates the effectiveness of recent initiatives introduced by the Royal Thai Government proliferate Broadband services in Thailand. With globalization, the society is constantly changing resulting by information technology and Internet access to play an important role in communication, social, political, economic or even environmental. Because of the rapid-technological advancement, it causes that many countries moving up their focus on developing infrastructure to enhance the information technology and innovation. The data transmission not only text messages but also pictures such as VDO conference is important to make use of information technology is faster and more efficient. The perception is very convenient and fast and hence requires a good core broadband infrastructure. The role of Information and Communication Technology infrastructure (ICT infrastructure) enables leaders on governments’ decision based on the real time and reliable information. Of course, the government leaders in many countries realized that the quality and performance on ICT infrastructure would directly affect developing countries. In order to monitor the countries in the crisis situation, the stable and qualified network is required which the government called as S-M-A-R-T network.
Under ICT2020 Policy Framework and Broadband Policy, Ministry of ICT accelerates connected S-M-A-R-T network to develop ICT infrastructure in Thailand recently. On another hand, Thailand economy is also important mechanism for strengthening competitiveness. The new business opportunities with many other countries have defined a policy and planning in developing Broadband seriously and continuously. In this paper, the study identifies the policies and plans of development and building broadband infrastructure of the leaders in the development of broadband top of the world, including Japan, South Korea, Singapore, The United States, Australia and Sweden, a country that have a clear policy and plan development. The projects initiated and measures taken by the Government of Thailand in the broadband sector have been studied. The information has been gathered by interacting with the executive officers of the National Broadcasting and Telecommunications Commission (NBTC), Ministry of Information Communication and Technology, Thailand, from interviewing the officers of government departments: Ministry of Education (MOE), Ministry of Public Health (MOH) and etc.
In fact, there are many countries deploying their National ICT including broadband policy framework and Thailand would learn from them. Although business and social environment of those countries are difference, but some can be applied to align with the Thai’s current situation. Sharing common vision about national broadband roadmap and related development to fulfill the realistic National ICT policy are needed from key stakeholders such as a Ministry, a telecom regulator, and organizations that are in charge of economic development.
Finally, success in qualified National ICT policy implementation, the government needs to impose precedence in network infrastructure and relating parts as priority to ensure that the plan can be transformed to action plan effectively. In this study, the researcher also found that providing the obvious network infrastructure plan and implementation would influence further developments in ICT related activities such as IT security, business applications, increasing of Internet penetration rate as well as technology adoption in real sectors in the country.
In conclusion, the desirable strategy and plan should be taken by key stakeholders (as mentioned in this study) to meet with “Government Management”. It means that the government has to keep monitoring and evaluating it seriously. With this study, the researcher found that not only technological adoption, but also a result of compliance the prior plan and then release to achieve consistently is a major success of plan implementation. Like Japan and Korea, they are superior examples for Thailand to improve and develop their government managing system.
Curricular : BBA/MBA/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=26252 SIU Thesis. Assessment of the Thai Broadband Policy and Progress [printed text] / Suchada Inluksana, Author ; Pacapol Anurit, Associated Name ; Chanchai Bunchapattanasakda, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2014 . - x, 152 p. : ill, tables ; 30 cm.
500.00
SIU THE: SOM-PhD-MS-2014-A05
Thesis [Ph.D.[Management Science]]--Shinawatra University, 2014
Languages : English (eng)
Descriptors: [LCSH]Government policy -- Thailand Keywords: S-M-A-R-T Network,
Broadband Infrastructure,
Broadband,
ICT infrastructure,
Royal Thai Government,
TOT,
CAT,
TELECOM,
Tele-penetration,
Thailand,
Government ManagementAbstract: The paper evaluates the effectiveness of recent initiatives introduced by the Royal Thai Government proliferate Broadband services in Thailand. With globalization, the society is constantly changing resulting by information technology and Internet access to play an important role in communication, social, political, economic or even environmental. Because of the rapid-technological advancement, it causes that many countries moving up their focus on developing infrastructure to enhance the information technology and innovation. The data transmission not only text messages but also pictures such as VDO conference is important to make use of information technology is faster and more efficient. The perception is very convenient and fast and hence requires a good core broadband infrastructure. The role of Information and Communication Technology infrastructure (ICT infrastructure) enables leaders on governments’ decision based on the real time and reliable information. Of course, the government leaders in many countries realized that the quality and performance on ICT infrastructure would directly affect developing countries. In order to monitor the countries in the crisis situation, the stable and qualified network is required which the government called as S-M-A-R-T network.
Under ICT2020 Policy Framework and Broadband Policy, Ministry of ICT accelerates connected S-M-A-R-T network to develop ICT infrastructure in Thailand recently. On another hand, Thailand economy is also important mechanism for strengthening competitiveness. The new business opportunities with many other countries have defined a policy and planning in developing Broadband seriously and continuously. In this paper, the study identifies the policies and plans of development and building broadband infrastructure of the leaders in the development of broadband top of the world, including Japan, South Korea, Singapore, The United States, Australia and Sweden, a country that have a clear policy and plan development. The projects initiated and measures taken by the Government of Thailand in the broadband sector have been studied. The information has been gathered by interacting with the executive officers of the National Broadcasting and Telecommunications Commission (NBTC), Ministry of Information Communication and Technology, Thailand, from interviewing the officers of government departments: Ministry of Education (MOE), Ministry of Public Health (MOH) and etc.
In fact, there are many countries deploying their National ICT including broadband policy framework and Thailand would learn from them. Although business and social environment of those countries are difference, but some can be applied to align with the Thai’s current situation. Sharing common vision about national broadband roadmap and related development to fulfill the realistic National ICT policy are needed from key stakeholders such as a Ministry, a telecom regulator, and organizations that are in charge of economic development.
Finally, success in qualified National ICT policy implementation, the government needs to impose precedence in network infrastructure and relating parts as priority to ensure that the plan can be transformed to action plan effectively. In this study, the researcher also found that providing the obvious network infrastructure plan and implementation would influence further developments in ICT related activities such as IT security, business applications, increasing of Internet penetration rate as well as technology adoption in real sectors in the country.
In conclusion, the desirable strategy and plan should be taken by key stakeholders (as mentioned in this study) to meet with “Government Management”. It means that the government has to keep monitoring and evaluating it seriously. With this study, the researcher found that not only technological adoption, but also a result of compliance the prior plan and then release to achieve consistently is a major success of plan implementation. Like Japan and Korea, they are superior examples for Thailand to improve and develop their government managing system.
Curricular : BBA/MBA/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=26252 Hold
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Barcode Call number Media type Location Section Status 32002000591188 SIU THE: SOM-PhD-MS-2014-A05 c.1 SIU Thesis and Dissertation Graduate Library Thesis Corner Available 32002000591204 SIU THE: SOM-PhD-MS-2014-A05 c.2 SIU Thesis and Dissertation Graduate Library Thesis Corner Available
Collection Title: SIU Thesis Title : Characteristics, Attitudes, and Decision Factors of Foreign Patients Seeking Medical Treatment at an International Hospital in Thailand Material Type: printed text Authors: Nay Lynn Yin Maung, Author Publisher: Bangkok: Shinawatra University Publication Date: 2010 Pagination: xi, 162 p. Layout: ill, Tables Size: 30 cm. Price: 500.00 General note: SIU THE: SOM-MBA-2010-04
Thesis. (MBA.(Business Administration Management)).-- Shinawatra University, 2010Languages : English (eng) Descriptors: [LCSH]Medical tourism Keywords: Health Tourism,
Medical Tourism,
Myanmar (Burma),
ThailandAbstract: This research focuses on the characteristics, attitudes and decision factors of the foreign patients seeking medical treatment at an international hospital in Thailand. Even though the research concentrates mainly on aforementioned factors, it also explores into the consumer satisfaction regarding the services provided by private hospitals in both Thailand and Myanmar (Burma). The research involves a questionnaire survey of two hundred new Burmese patients at Bumrungrad hospital, Bangkok, Thailand. Demographics and other characteristics of patients, their attitudes toward private hospitals in their own country and their attitudes towards the Bumrungrad hospital, their reasons in choosing that particular hospital in Thailand and important factors in choosing a hospital in a foreign country were analyzed and explored. The analysis of the survey responses revealed that most of the patients had a very similar view on the important factors in choosing a foreign hospital and that almost all of them felt the same level of satisfaction with the Bumrungrad hospital and the same attitude toward the private hospitals in their home country and also toward the Bumrungrad hospital. It was found that the patients’ attitudes toward private hospitals in their own country influence their decision in choosing Bumrungrad hospital. Secondly, the demographic characteristics of the patients were found to have an influence on their satisfaction with the hospital services provided by the hospital. Furthermore, it was evident from the analyses that the attitudes of the patients towards private hospitals in their country influence their attitudes toward the Bumrungrad hospital. Lastly, the patients’ attitudes toward the Bumrungrad hospital was influenced by the patients’ satisfaction level after experiencing hospital services. This research is expected to provide an insight into the customer behavior in the field of medical tourism and hoped to be useful as an introductory endeavor in examining the relationships between various variables including but not limited to characteristics, attitudes, decision factors and satisfaction of patients from different countries in choosing hospitals in foreign countries. Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=26795 SIU Thesis. Characteristics, Attitudes, and Decision Factors of Foreign Patients Seeking Medical Treatment at an International Hospital in Thailand [printed text] / Nay Lynn Yin Maung, Author . - [S.l.] : Bangkok: Shinawatra University, 2010 . - xi, 162 p. : ill, Tables ; 30 cm.
500.00
SIU THE: SOM-MBA-2010-04
Thesis. (MBA.(Business Administration Management)).-- Shinawatra University, 2010
Languages : English (eng)
Descriptors: [LCSH]Medical tourism Keywords: Health Tourism,
Medical Tourism,
Myanmar (Burma),
ThailandAbstract: This research focuses on the characteristics, attitudes and decision factors of the foreign patients seeking medical treatment at an international hospital in Thailand. Even though the research concentrates mainly on aforementioned factors, it also explores into the consumer satisfaction regarding the services provided by private hospitals in both Thailand and Myanmar (Burma). The research involves a questionnaire survey of two hundred new Burmese patients at Bumrungrad hospital, Bangkok, Thailand. Demographics and other characteristics of patients, their attitudes toward private hospitals in their own country and their attitudes towards the Bumrungrad hospital, their reasons in choosing that particular hospital in Thailand and important factors in choosing a hospital in a foreign country were analyzed and explored. The analysis of the survey responses revealed that most of the patients had a very similar view on the important factors in choosing a foreign hospital and that almost all of them felt the same level of satisfaction with the Bumrungrad hospital and the same attitude toward the private hospitals in their home country and also toward the Bumrungrad hospital. It was found that the patients’ attitudes toward private hospitals in their own country influence their decision in choosing Bumrungrad hospital. Secondly, the demographic characteristics of the patients were found to have an influence on their satisfaction with the hospital services provided by the hospital. Furthermore, it was evident from the analyses that the attitudes of the patients towards private hospitals in their country influence their attitudes toward the Bumrungrad hospital. Lastly, the patients’ attitudes toward the Bumrungrad hospital was influenced by the patients’ satisfaction level after experiencing hospital services. This research is expected to provide an insight into the customer behavior in the field of medical tourism and hoped to be useful as an introductory endeavor in examining the relationships between various variables including but not limited to characteristics, attitudes, decision factors and satisfaction of patients from different countries in choosing hospitals in foreign countries. Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=26795 Hold
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Barcode Call number Media type Location Section Status 32002000593515 SIU THE: SOM-MBA-2010-04 c.1 SIU Thesis and Dissertation Graduate Library Thesis Corner Available 32002000593523 SIU THE: SOM-MBA-2010-04 c.2 SIU Thesis and Dissertation Graduate Library Thesis Corner Available
Collection Title: SIU Thesis Title : The Determinants of Thai Students Decision-Making to Study in the United Kingdom and United States of America Material Type: printed text Authors: Hatairat Lertjanyakit, Author ; Chanchai Bunchapattanasakda, Associated Name ; Petcharat Lovichakorntikul, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2016 Pagination: viii, 136 p. Layout: ill, tables Size: 30 cm. Price: 500.00 General note: SIU THE: SOM-DBA-2016-06
Thesis. [DฺBA [บริหารธุรกิจดุษฎีบัณฑิต บธ.ด.]] -- มหาวิทยาลัยชินวัตร, 2559Languages : English (eng) Descriptors: [LCSH]Education -- Thailand
[LCSH]Higher education
[LCSH]International educationKeywords: International education,
Higher education,
Education in Thailand,
Study Abroad,
International student,
Study UK,
Study USAAbstract: Education is now open for all people who seek for and be eligible to pay for it. Education services have become a commodity in international marketplace. In Thailand, higher education increasingly plays an essential role in enabling greater opportunities for growth and attractiveness to foreign investment. For the Thais, in order to secure good employment position, studying abroad is a popular choice. It is a passport to a better employment opportunity and a relatively higher social status, despite the relatively higher cost and personal insecurity concerning living away from home. Moreover, studying abroad is an effective way of gaining English proficiency. The ability to read and write English is an asset for people in Thailand or any Asian countries. Having knowledge about Western cultures through living in a particular country is a worthwhile experience. There are a lot of Thai students wish to study the graduate degrees in the UK and the US. They have various choice to choose and many decisions to make. Understanding the needs and wants of the students or the demand side as well as the ability to give education as a service product or the supply side, a better arrangement can be planned. Based on the study results, alternatives to studying abroad, such as newer and better study programs in Thailand that suit students’ needs at more reasonable costs may be brought in to consideration.
This paper discusses the determinants of students in higher education from Thailand to study in the United Kingdom (UK) and the United States of America (US) as the two of the most popular countries among all international students, with the best globally recognized education systems. Various study abroad perspective were discussed and also toward other study destinations i.e. Australia, Canada, New Zealand and Thailand itself. The possible effects of the UK and US marketing strategies to recruit students in Thailand and related factors influencing decision of the students are brought in to discuss. A questionnaire interview was carried out on students and alumni from Thailand who had chosen to study in the UK or the US including observations from education service agents, higher education institutes representatives from the UK and US, and prospective Thai students seeking for education in the UK and US.
The questionnaire shown interesting perspective toward the students’ choice of education, university selection, sensitivity to price, and length of time spent, for example. The majority of the education service agents is maintaining the good level of effort in recruiting Thai students for both the UK and the US universities. The business is unpredictable due to the change of uncontrollable factors but the agent strongly believe there is huge demand for study abroad. Most of the stakeholders agreed that there are opportunities for the growth of international education in Thailand, also pathways for developments. However, the quality improvement and the cost reduction may need to be in account. . The HEIs will gain various opportunities for international education in the student source countries including Thailand as a geographical center of ASEAN is likely to benefit for the growth of international education. Even though, the group of students went to study abroad will not opt to study international program in the country. Statistic data shows the positive grow of student in the program as well. International education in Thailand is growing. Therefore, to maintain the present level of effort in recruiting students to the UK and the US is up to the HEIs in Thailand, the HEIs in the UK, the education agents, and the Commission on Higher Education, Thailand to consider their strategies to cope with this growth.Curricular : BBA/GE/MBA/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=26769 SIU Thesis. The Determinants of Thai Students Decision-Making to Study in the United Kingdom and United States of America [printed text] / Hatairat Lertjanyakit, Author ; Chanchai Bunchapattanasakda, Associated Name ; Petcharat Lovichakorntikul, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2016 . - viii, 136 p. : ill, tables ; 30 cm.
500.00
SIU THE: SOM-DBA-2016-06
Thesis. [DฺBA [บริหารธุรกิจดุษฎีบัณฑิต บธ.ด.]] -- มหาวิทยาลัยชินวัตร, 2559
Languages : English (eng)
Descriptors: [LCSH]Education -- Thailand
[LCSH]Higher education
[LCSH]International educationKeywords: International education,
Higher education,
Education in Thailand,
Study Abroad,
International student,
Study UK,
Study USAAbstract: Education is now open for all people who seek for and be eligible to pay for it. Education services have become a commodity in international marketplace. In Thailand, higher education increasingly plays an essential role in enabling greater opportunities for growth and attractiveness to foreign investment. For the Thais, in order to secure good employment position, studying abroad is a popular choice. It is a passport to a better employment opportunity and a relatively higher social status, despite the relatively higher cost and personal insecurity concerning living away from home. Moreover, studying abroad is an effective way of gaining English proficiency. The ability to read and write English is an asset for people in Thailand or any Asian countries. Having knowledge about Western cultures through living in a particular country is a worthwhile experience. There are a lot of Thai students wish to study the graduate degrees in the UK and the US. They have various choice to choose and many decisions to make. Understanding the needs and wants of the students or the demand side as well as the ability to give education as a service product or the supply side, a better arrangement can be planned. Based on the study results, alternatives to studying abroad, such as newer and better study programs in Thailand that suit students’ needs at more reasonable costs may be brought in to consideration.
This paper discusses the determinants of students in higher education from Thailand to study in the United Kingdom (UK) and the United States of America (US) as the two of the most popular countries among all international students, with the best globally recognized education systems. Various study abroad perspective were discussed and also toward other study destinations i.e. Australia, Canada, New Zealand and Thailand itself. The possible effects of the UK and US marketing strategies to recruit students in Thailand and related factors influencing decision of the students are brought in to discuss. A questionnaire interview was carried out on students and alumni from Thailand who had chosen to study in the UK or the US including observations from education service agents, higher education institutes representatives from the UK and US, and prospective Thai students seeking for education in the UK and US.
The questionnaire shown interesting perspective toward the students’ choice of education, university selection, sensitivity to price, and length of time spent, for example. The majority of the education service agents is maintaining the good level of effort in recruiting Thai students for both the UK and the US universities. The business is unpredictable due to the change of uncontrollable factors but the agent strongly believe there is huge demand for study abroad. Most of the stakeholders agreed that there are opportunities for the growth of international education in Thailand, also pathways for developments. However, the quality improvement and the cost reduction may need to be in account. . The HEIs will gain various opportunities for international education in the student source countries including Thailand as a geographical center of ASEAN is likely to benefit for the growth of international education. Even though, the group of students went to study abroad will not opt to study international program in the country. Statistic data shows the positive grow of student in the program as well. International education in Thailand is growing. Therefore, to maintain the present level of effort in recruiting students to the UK and the US is up to the HEIs in Thailand, the HEIs in the UK, the education agents, and the Commission on Higher Education, Thailand to consider their strategies to cope with this growth.Curricular : BBA/GE/MBA/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=26769 Hold
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Barcode Call number Media type Location Section Status 32002000593382 SIU THE: SOM-DBA-2016-06 c.2 SIU Thesis and Dissertation Graduate Library Thesis Corner Available 32002000593358 SIU THE: SOM-DBA-2016-06 c.1 SIU Thesis and Dissertation Main Library Thesis Corner Available
Collection Title: SIU Thesis Title : Developing Strategic Model for Improving Satisfaction of Golf Tourism in Thailand Material Type: printed text Authors: Salakanan Panthasupkul, Author ; Wasin Phromphitakkul, Associated Name ; Fuangfa Amponstira, Associated Name Publisher: Pathumthani: Shinawatra University Publication Date: 2021 Pagination: viii, 126 p. Layout: Tables, ill. Size: 30 cm. Price: 500.00 Baht General note: SIU THE: SOM-PhD-M-2021-01
Thesis. [PhD.[Philosophy in Management]].-- Shinawatra University, 2021Languages : English (eng) Descriptors: [LCSH]Golf -- Economic aspects
[LCSH]Sports and tourism
[LCSH]Strategic planningKeywords: Golfer satisfaction, Strategic model of golfer satisfaction index, Golf tourism, Golf tourists’ perceptions, Golf courses in Thailand. Abstract: In Thailand, there is no official standard to measure golfer satisfaction for golf tourism in Thailand. A strategic model of golfer satisfaction index represents a uniform system for evaluating, comparing, and improving golfer satisfaction within organizations and industries. The purpose of this study was to develop a strategic model for improving satisfaction of golf tourism in Thailand and identify any significant differences in golf tourists’ perceptions toward service quality, golf course image, perceived value and golfer satisfaction based on demographics.
This study utilized a convenience sampling method to collect data in six golf courses of Thailand. Questionnaires were given to each golf tourist at the reception area of the golf course. Each of six golf courses was allotted 200 questionnaires, which were distributed by field workers who invited golf tourists to participate in this study. From the 1,200 questionnaires distributed, 352 were usable. Golf tourists included 67% male and 33% female. Korean was the nationality of 33% of golf tourists with 19% from Japan, and 13% from Singapore.
This study used Structural Equation Modeling to test the hypotheses and relationships among variables in the proposed strategic model of golfer satisfaction index. In addition, this study used ANOVA to test for significant differences regarding service quality, golf course image, perceived value, and golfer satisfaction based on demographics of gender, nationality, age, education, and annual income.
Statements of golf tourists who responded to open-ended questions during the pilot study as well as the responses from qualitative research’ questions by experts in the golf tourism industry and university educators helped to clarify the meaning of items included in the structured questionnaire. When the items on the final questionnaire matched the top three attributes of the four constructs which were service quality, golf course image, perceived value, and golfer satisfaction of the qualitative research’ findings, it demonstrated that the items on the questionnaires were reliable and valid.
Results indicated that a modified strategic model of golfer satisfaction index provided a uniform means of assessing the golfer satisfaction of golf tourism in Thailand. For golf course owners and managers, this strategic model of golfer satisfaction index could be a useful tool for evaluating golfer satisfaction and would provide a significant complement to conventional improvements of golfer satisfaction.Curricular : BBA/MBA/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28539 SIU Thesis. Developing Strategic Model for Improving Satisfaction of Golf Tourism in Thailand [printed text] / Salakanan Panthasupkul, Author ; Wasin Phromphitakkul, Associated Name ; Fuangfa Amponstira, Associated Name . - [S.l.] : Pathumthani: Shinawatra University, 2021 . - viii, 126 p. : Tables, ill. ; 30 cm.
500.00 Baht
SIU THE: SOM-PhD-M-2021-01
Thesis. [PhD.[Philosophy in Management]].-- Shinawatra University, 2021
Languages : English (eng)
Descriptors: [LCSH]Golf -- Economic aspects
[LCSH]Sports and tourism
[LCSH]Strategic planningKeywords: Golfer satisfaction, Strategic model of golfer satisfaction index, Golf tourism, Golf tourists’ perceptions, Golf courses in Thailand. Abstract: In Thailand, there is no official standard to measure golfer satisfaction for golf tourism in Thailand. A strategic model of golfer satisfaction index represents a uniform system for evaluating, comparing, and improving golfer satisfaction within organizations and industries. The purpose of this study was to develop a strategic model for improving satisfaction of golf tourism in Thailand and identify any significant differences in golf tourists’ perceptions toward service quality, golf course image, perceived value and golfer satisfaction based on demographics.
This study utilized a convenience sampling method to collect data in six golf courses of Thailand. Questionnaires were given to each golf tourist at the reception area of the golf course. Each of six golf courses was allotted 200 questionnaires, which were distributed by field workers who invited golf tourists to participate in this study. From the 1,200 questionnaires distributed, 352 were usable. Golf tourists included 67% male and 33% female. Korean was the nationality of 33% of golf tourists with 19% from Japan, and 13% from Singapore.
This study used Structural Equation Modeling to test the hypotheses and relationships among variables in the proposed strategic model of golfer satisfaction index. In addition, this study used ANOVA to test for significant differences regarding service quality, golf course image, perceived value, and golfer satisfaction based on demographics of gender, nationality, age, education, and annual income.
Statements of golf tourists who responded to open-ended questions during the pilot study as well as the responses from qualitative research’ questions by experts in the golf tourism industry and university educators helped to clarify the meaning of items included in the structured questionnaire. When the items on the final questionnaire matched the top three attributes of the four constructs which were service quality, golf course image, perceived value, and golfer satisfaction of the qualitative research’ findings, it demonstrated that the items on the questionnaires were reliable and valid.
Results indicated that a modified strategic model of golfer satisfaction index provided a uniform means of assessing the golfer satisfaction of golf tourism in Thailand. For golf course owners and managers, this strategic model of golfer satisfaction index could be a useful tool for evaluating golfer satisfaction and would provide a significant complement to conventional improvements of golfer satisfaction.Curricular : BBA/MBA/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28539 Hold
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Barcode Call number Media type Location Section Status 32002000607690 SIU THE: SOM-PhD-M-2021-01 c.2 SIU Thesis and Dissertation Graduate Library Thesis Corner Available 32002000607712 SIU THE: SOM-PhD-M-2021-01 c.1 SIU Thesis and Dissertation Main Library Thesis Corner Due for return by 10/09/2023
Collection Title: SIU Thesis Title : The Effect of Exchange Rates on Agricultural Goods for Export: A Case of Thailand Material Type: printed text Authors: Sirikul Tulasombat, Author Publisher: Bangkok: Shinawatra University Publication Date: 2014 Pagination: vii, 136 p. Layout: ill, tables Size: 30 cm. Price: 500.00 General note: SIU THE: SOM-PhD-MS-2014
Thesis. [Ph.D[Management Science]] -- Shinawatra University, 2014.Languages : English (eng) Descriptors: [LCSH]Agriculture -- Economic -- Thailand
[LCSH]Export marketing -- ThailandKeywords: Agricultural goods,
Exchange rate,
Rice,
Rubber,
Tapioca,
Economic indicators,
ThailandAbstract: The purpose of this study was to determine and explain the effects of exchange rates on agricultural products exported from January 2003 to June 2014. The first part was the quantitative research to find the relationships between economic indicators and exchange rates of Thai Baht per US Dollar using Multiple Regression, and the relationships between exchange rates and agriculture products exports using Linear Regression. The second part was the qualitative research to find the relationships between exchange rates and export volumes of exported agricultural products.
The first part of study showed that the economic indicators were forward position (bought), balance of payment, international reserves, and interest rates that were taken as independent variables, while exchange rates were taken as a dependent variable. The best economic indicator model showed highest R2. The result also indicated the negative relationship of forward position (bought), balance of payment, and international reserves versus exchange rates. The other result of regression showed that variation in interest rates had no relationship with exchange rates. However it was also indicated the exchange rate affected the overall export volume of agricultural products among which three top products were rice, rubber, and tapioca respectively by applying Linear Regression. The result showed negative correlation of such effect. The last part was qualitative research to determine and explain the effect of exchange rates especially on rice and rubber exports obtained from the in-depth interviews of respondents which were analyzed using Content Analysis to categorize based on similar response. There were seventeen interviewees, from different levels within private and governmental businesses. The results found that there were many factors affected exchange fluctuation. The effect of exchange rates on rice and rubber exports created problems and obstacles to business growth specially when the exchange rate experiences strong fluctuations. Therefore, the company had to book forward contracts to hedge foreign exchange risk.
Curricular : BBA/MBA/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=26240 SIU Thesis. The Effect of Exchange Rates on Agricultural Goods for Export: A Case of Thailand [printed text] / Sirikul Tulasombat, Author . - [S.l.] : Bangkok: Shinawatra University, 2014 . - vii, 136 p. : ill, tables ; 30 cm.
500.00
SIU THE: SOM-PhD-MS-2014
Thesis. [Ph.D[Management Science]] -- Shinawatra University, 2014.
Languages : English (eng)
Descriptors: [LCSH]Agriculture -- Economic -- Thailand
[LCSH]Export marketing -- ThailandKeywords: Agricultural goods,
Exchange rate,
Rice,
Rubber,
Tapioca,
Economic indicators,
ThailandAbstract: The purpose of this study was to determine and explain the effects of exchange rates on agricultural products exported from January 2003 to June 2014. The first part was the quantitative research to find the relationships between economic indicators and exchange rates of Thai Baht per US Dollar using Multiple Regression, and the relationships between exchange rates and agriculture products exports using Linear Regression. The second part was the qualitative research to find the relationships between exchange rates and export volumes of exported agricultural products.
The first part of study showed that the economic indicators were forward position (bought), balance of payment, international reserves, and interest rates that were taken as independent variables, while exchange rates were taken as a dependent variable. The best economic indicator model showed highest R2. The result also indicated the negative relationship of forward position (bought), balance of payment, and international reserves versus exchange rates. The other result of regression showed that variation in interest rates had no relationship with exchange rates. However it was also indicated the exchange rate affected the overall export volume of agricultural products among which three top products were rice, rubber, and tapioca respectively by applying Linear Regression. The result showed negative correlation of such effect. The last part was qualitative research to determine and explain the effect of exchange rates especially on rice and rubber exports obtained from the in-depth interviews of respondents which were analyzed using Content Analysis to categorize based on similar response. There were seventeen interviewees, from different levels within private and governmental businesses. The results found that there were many factors affected exchange fluctuation. The effect of exchange rates on rice and rubber exports created problems and obstacles to business growth specially when the exchange rate experiences strong fluctuations. Therefore, the company had to book forward contracts to hedge foreign exchange risk.
Curricular : BBA/MBA/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=26240 Hold
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Barcode Call number Media type Location Section Status 32002000580579 SIU THE: SOM-PhD-MS-2014-A03 c.2 SIU Thesis and Dissertation Graduate Library Thesis Corner Available 32002000591113 SIU THE: SOM-PhD-MS-2014-A03 c.1 SIU Thesis and Dissertation Main Library Thesis Corner Available
