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14 result(s) search for keyword(s) 'Strategy,
Business Strategy,
IS Strategy,
Alignment' 
Add the result to your basket Refine your search Apply to external sources Make a suggestionSIU SS. Strategic Management of IS/IT Resources: A Review / Mohamed Omar Abdullahi / Bangkok: Shinawatra University - 2016
Collection Title: SIU SS Title : Strategic Management of IS/IT Resources: A Review Material Type: printed text Authors: Mohamed Omar Abdullahi, Author ; Paul Andrew James Mason, Associated Name ; Aekavute Sujarae, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2016 Pagination: vi, 64 p. Layout: ill, Tables Size: 30 cm. Price: 500.00 General note: SIU SS: SOIT-PhD-IT-2016-01
Special Study. [Ph.D [Philosophy in Technology]] -- Shinawatra University, 2016Languages : English (eng) Descriptors: [LCSH]Information systems
[LCSH]Information technology
[LCSH]Strategic planningKeywords: Strategy,
Business Strategy,
IS Strategy,
AlignmentAbstract: The world is shrinking, with improvements in Information Systems and Technology (IS/IT). The ability to do business regardless of location have given rise to unprecedented globalization. But, competing in this "global village" offers the companies of today big opportunities and equally big challenges. It is obvious, to state that all organizations whether public or private, are now dependent to the point of absolute on their IS/IT systems. Integrating these systems into organizations has been identified as a vital process in IS/IT ‘strategic planning’. The increased dependence on technologies in businesses has led to many catastrophic failures or successes in some organizations. IS/IT strategies have triggered, or contributed these catastrophic failures or shaped the success in organizations.
The IS/IT strategy gives organizations a competitive advantage when properly managed. These competitive advantages are typically temporary as competitors often seek ways to duplicate the competitive advantage. In order to stay ahead of competition, organizations have to continually develop new competitive advantages. In this study we focus on how organizations strategically manage their IS/IT resources as a competitive advantage. Businesses try to overcome today’s challenges by developing new models of competition, governing their IS/IT resources, and innovating their business processes to thrive in this digital age. They try and screws up the most stuff faster to win.Curricular : BBA/BSCS/MSIT/PhDT Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=26626 SIU SS. Strategic Management of IS/IT Resources: A Review [printed text] / Mohamed Omar Abdullahi, Author ; Paul Andrew James Mason, Associated Name ; Aekavute Sujarae, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2016 . - vi, 64 p. : ill, Tables ; 30 cm.
500.00
SIU SS: SOIT-PhD-IT-2016-01
Special Study. [Ph.D [Philosophy in Technology]] -- Shinawatra University, 2016
Languages : English (eng)
Descriptors: [LCSH]Information systems
[LCSH]Information technology
[LCSH]Strategic planningKeywords: Strategy,
Business Strategy,
IS Strategy,
AlignmentAbstract: The world is shrinking, with improvements in Information Systems and Technology (IS/IT). The ability to do business regardless of location have given rise to unprecedented globalization. But, competing in this "global village" offers the companies of today big opportunities and equally big challenges. It is obvious, to state that all organizations whether public or private, are now dependent to the point of absolute on their IS/IT systems. Integrating these systems into organizations has been identified as a vital process in IS/IT ‘strategic planning’. The increased dependence on technologies in businesses has led to many catastrophic failures or successes in some organizations. IS/IT strategies have triggered, or contributed these catastrophic failures or shaped the success in organizations.
The IS/IT strategy gives organizations a competitive advantage when properly managed. These competitive advantages are typically temporary as competitors often seek ways to duplicate the competitive advantage. In order to stay ahead of competition, organizations have to continually develop new competitive advantages. In this study we focus on how organizations strategically manage their IS/IT resources as a competitive advantage. Businesses try to overcome today’s challenges by developing new models of competition, governing their IS/IT resources, and innovating their business processes to thrive in this digital age. They try and screws up the most stuff faster to win.Curricular : BBA/BSCS/MSIT/PhDT Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=26626 Hold
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Barcode Call number Media type Location Section Status 32002000592772 SIU SS: SOIT-PhD-IT-2016-01 c.1 SIU Special Study Graduate Library Thesis Corner Available 32002000592806 SIU SS: SOIT-PhD-IT-2016-01 c.2 SIU Special Study Graduate Library Thesis Corner Available
Collection Title: SIU IS Title : Customers’ Perception on Marketing Strategy of Sephora Brand in Kunming Material Type: printed text Authors: Lei He, Author ; Fuangfa Amponstira, Associated Name ; Chanchai Bunchapattanasakda, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2019 Pagination: vii, 72 p. Layout: Tables, ill Size: 30 cm. Price: 500.00 Baht General note: SIU IS: SOM-MBA-2019-22
IS [MS.[MBA]] -- Shinawatra University, 2019Languages : English (eng) Descriptors: [LCSH]Marketing Keywords: Customers’ perception,
Marketing Strategy,
SEPHORA Brand,
KunmingAbstract: This paper conducts an empirical study on SEPHORA's customer perception in Kunming. This research aims to find the customers’ views on the marketing model of the SEPHORA. And to study customers satisfaction with SEPHORA Brand. The sample size were 384 customers. This study uses a semi-structure survey questionnaire to collect data from the samples. The researcher used descriptive statistics and influential statistics including One-way ANOVA and Chi-Square to test relationships of the variables and to test hypothesis.
The research findings found that majority of the respondents were female, aged 20-30 years old, occupations were employees, education level was bachelor degrees, and were singles. The finding also found there is a significant positive correlation between product type completeness, brand integrity and customer satisfaction. The findings also revealed significant relationships between number of stores, cheaper price, locations, sales promotions, customer service and customer satisfaction. It could be conclude that the respondents were perceived marketing strategy of SEPHORA brands including products, price, distribution channel, promotion, process, people, and psychical evident at significant level 0.05.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28118 SIU IS. Customers’ Perception on Marketing Strategy of Sephora Brand in Kunming [printed text] / Lei He, Author ; Fuangfa Amponstira, Associated Name ; Chanchai Bunchapattanasakda, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2019 . - vii, 72 p. : Tables, ill ; 30 cm.
500.00 Baht
SIU IS: SOM-MBA-2019-22
IS [MS.[MBA]] -- Shinawatra University, 2019
Languages : English (eng)
Descriptors: [LCSH]Marketing Keywords: Customers’ perception,
Marketing Strategy,
SEPHORA Brand,
KunmingAbstract: This paper conducts an empirical study on SEPHORA's customer perception in Kunming. This research aims to find the customers’ views on the marketing model of the SEPHORA. And to study customers satisfaction with SEPHORA Brand. The sample size were 384 customers. This study uses a semi-structure survey questionnaire to collect data from the samples. The researcher used descriptive statistics and influential statistics including One-way ANOVA and Chi-Square to test relationships of the variables and to test hypothesis.
The research findings found that majority of the respondents were female, aged 20-30 years old, occupations were employees, education level was bachelor degrees, and were singles. The finding also found there is a significant positive correlation between product type completeness, brand integrity and customer satisfaction. The findings also revealed significant relationships between number of stores, cheaper price, locations, sales promotions, customer service and customer satisfaction. It could be conclude that the respondents were perceived marketing strategy of SEPHORA brands including products, price, distribution channel, promotion, process, people, and psychical evident at significant level 0.05.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28118 Hold
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Barcode Call number Media type Location Section Status 32002000607316 SIU IS: SOM-MBA-2019-22 c.2 SIU Independent Study Graduate Library General Shelf Available 32002000607312 SIU IS: SOM-MBA-2019-22 c.1 SIU Independent Study Main Library Thesis Corner Available
Collection Title: SIU IS Title : A Study of Concrete Admixture Industry in Myanmar with Implications on Marketing Strategy for MINOKCA Material Type: printed text Authors: Zay Ya Aung, Author ; Wilaiporn Laohakosol, Associated Name ; Buncha Limpabandhu, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2018 Pagination: vii, 60 p. Layout: Tables, ill. Size: 30 cm. Price: 500.00 General note: The purpose of this study is to find out the customer needs, wants and expectations for concrete admixture industry in Myanmar. The local brand, MINOKCA wants to compete with international brands. Therefore, MINOKCA needs to provide a marketing strategy which is competitive, Marketing mix will be needed namely product, price, place and promotion. Nowadays, as Myanmar is developing quickly, more businesses both local and foreign are being opened and the competition gets higher and higher. Therefore, researcher expected to find the level of brand awareness of foreign brands as compared with the local ones, including promotion programs from suppliers. Interviews were used to find out customers’ views. With the first round interview, researcher noticed that the expected information was not relevant. Customers really want quality of admixture with right proportion to match their raw materials, affordable price and technical service.
Interview data were collected from the sample size of 12 people. All of respondents are QC engineers who are executive level in their organizations. The interviews covered customers’ difficulties, benefits of using admixture, advertising channels, after sale service, and criteria for choosing the admixture.
The study revealed that customers need most is quality of product as how much match with their raw materials including cements and secondly they want affordable price for this admixture and their expectation includes technical service from supplier which can solve their problems. Customers do not care about brand of admixture. Most of interviewees do not know about concrete technology properly because this subject covers many areas and innovation.Languages : English (eng) Descriptors: [LCSH]Concrete -- Mixing
[LCSH]MarketingKeywords: Concrete admixture,
Marketing strategy,
Ready mixed concrete,
Competition,
International brand,
InnovationCurricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27707 SIU IS. A Study of Concrete Admixture Industry in Myanmar with Implications on Marketing Strategy for MINOKCA [printed text] / Zay Ya Aung, Author ; Wilaiporn Laohakosol, Associated Name ; Buncha Limpabandhu, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2018 . - vii, 60 p. : Tables, ill. ; 30 cm.
500.00
The purpose of this study is to find out the customer needs, wants and expectations for concrete admixture industry in Myanmar. The local brand, MINOKCA wants to compete with international brands. Therefore, MINOKCA needs to provide a marketing strategy which is competitive, Marketing mix will be needed namely product, price, place and promotion. Nowadays, as Myanmar is developing quickly, more businesses both local and foreign are being opened and the competition gets higher and higher. Therefore, researcher expected to find the level of brand awareness of foreign brands as compared with the local ones, including promotion programs from suppliers. Interviews were used to find out customers’ views. With the first round interview, researcher noticed that the expected information was not relevant. Customers really want quality of admixture with right proportion to match their raw materials, affordable price and technical service.
Interview data were collected from the sample size of 12 people. All of respondents are QC engineers who are executive level in their organizations. The interviews covered customers’ difficulties, benefits of using admixture, advertising channels, after sale service, and criteria for choosing the admixture.
The study revealed that customers need most is quality of product as how much match with their raw materials including cements and secondly they want affordable price for this admixture and their expectation includes technical service from supplier which can solve their problems. Customers do not care about brand of admixture. Most of interviewees do not know about concrete technology properly because this subject covers many areas and innovation.
Languages : English (eng)
Descriptors: [LCSH]Concrete -- Mixing
[LCSH]MarketingKeywords: Concrete admixture,
Marketing strategy,
Ready mixed concrete,
Competition,
International brand,
InnovationCurricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27707 Hold
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Barcode Call number Media type Location Section Status 32002000597383 SIU IS: SOM-MBA-2018-M02 SIU Independent Study Graduate Library Thesis Corner Available
Collection Title: SIU SS Title : A Study of Comparison of Sales Status and Marketing Strategies of HUAWEI and SAMSUNG Smart-phones in Thailand Mobile Phone Market Material Type: printed text Authors: Zhang Minyang, Author ; John Walsh, Associated Name ; Opas Piansoongnern, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2018 Pagination: vii, 62 p. Layout: Tables, ill. Size: 30 cm. Price: 500.00 Baht. General note: SIU SS: SOM-PhD-M-2018-03
Special Study. [PhD. [Philosophy in Management]] -- Shinawatra University, 2018Languages : English (eng) Descriptors: [LCSH]Marketing -- Management
[LCSH]SmartphonesKeywords: HUAWEI,
SAMSUNG,
Marketing Strategy,
Smart-phone,
Thai MarketAbstract: After entering the 21st century, the development of mobile information technology has been amazing. 4G technology has also begun to be used on a large scale, and mobile Internet technology has entered into human life. The popularity of mobile phones is getting higher and higher, and it is very important for people's work, life and learning. The Chinese mobile phone industry is also growing at a rapid rate. With the deepening of economic globalization and the continuous maturation and liberalization of China's entrepreneurial environment and business environment, more and more technology-based companies have grown up in China and have gone abroad to begin the process of internationalization. HUAWEI is one of the examples of going abroad. The mobile phone market in Thailand is an international market with huge potential for HUAWEI. China and Thailand have similar geographical locations, similar cultural traditions, frequent economic and cultural exchanges between the two countries, Under the guidance of the “One Belt and One Road” policy, HUAWEI has a large advantage in developing the Thai mobile phone market. This study aims to explore the current status of SAMSUNG and HUAWEI in Thailand's mobile phone market, and the difference in the marketing models of the two brands in Thailand's mobile phone market, and learn from the brand's successful experience to provide recommendations for HUAWEI's mobile phone market in Thailand. This article uses observation method and interview method, qualitative and quantitative research methods, and conducts a field survey on sales status and marketing strategies of HUAWEI and SAMSUNG in Thai mobile phone market. The research results show that Samsung’ s popularity is higher than that of HUAWEI in the current smart phone market in Thailand. SAMSUNG has an advantage in product design, name, promotion, etc.HUAWEI has an advantage in price.Summarize the successful experience and inspiration of SAMSUNG and HUAWEI in the Thai market, learn from SAMSUNG’s successful experience in the Thai mobile phone market. Drawing on SAMSUNG’s successful experience in the Thai mobile phone market, it helps HUAWEI and other international Chinese smart phone brands to learn from it. Curricular : BBA/GE/MBA/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27848 SIU SS. A Study of Comparison of Sales Status and Marketing Strategies of HUAWEI and SAMSUNG Smart-phones in Thailand Mobile Phone Market [printed text] / Zhang Minyang, Author ; John Walsh, Associated Name ; Opas Piansoongnern, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2018 . - vii, 62 p. : Tables, ill. ; 30 cm.
500.00 Baht.
SIU SS: SOM-PhD-M-2018-03
Special Study. [PhD. [Philosophy in Management]] -- Shinawatra University, 2018
Languages : English (eng)
Descriptors: [LCSH]Marketing -- Management
[LCSH]SmartphonesKeywords: HUAWEI,
SAMSUNG,
Marketing Strategy,
Smart-phone,
Thai MarketAbstract: After entering the 21st century, the development of mobile information technology has been amazing. 4G technology has also begun to be used on a large scale, and mobile Internet technology has entered into human life. The popularity of mobile phones is getting higher and higher, and it is very important for people's work, life and learning. The Chinese mobile phone industry is also growing at a rapid rate. With the deepening of economic globalization and the continuous maturation and liberalization of China's entrepreneurial environment and business environment, more and more technology-based companies have grown up in China and have gone abroad to begin the process of internationalization. HUAWEI is one of the examples of going abroad. The mobile phone market in Thailand is an international market with huge potential for HUAWEI. China and Thailand have similar geographical locations, similar cultural traditions, frequent economic and cultural exchanges between the two countries, Under the guidance of the “One Belt and One Road” policy, HUAWEI has a large advantage in developing the Thai mobile phone market. This study aims to explore the current status of SAMSUNG and HUAWEI in Thailand's mobile phone market, and the difference in the marketing models of the two brands in Thailand's mobile phone market, and learn from the brand's successful experience to provide recommendations for HUAWEI's mobile phone market in Thailand. This article uses observation method and interview method, qualitative and quantitative research methods, and conducts a field survey on sales status and marketing strategies of HUAWEI and SAMSUNG in Thai mobile phone market. The research results show that Samsung’ s popularity is higher than that of HUAWEI in the current smart phone market in Thailand. SAMSUNG has an advantage in product design, name, promotion, etc.HUAWEI has an advantage in price.Summarize the successful experience and inspiration of SAMSUNG and HUAWEI in the Thai market, learn from SAMSUNG’s successful experience in the Thai mobile phone market. Drawing on SAMSUNG’s successful experience in the Thai mobile phone market, it helps HUAWEI and other international Chinese smart phone brands to learn from it. Curricular : BBA/GE/MBA/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27848 Hold
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Barcode Call number Media type Location Section Status 32002000597839 SIU SS: SOM-PhD-M-2018-03 c.1 SIU Special Study Graduate Library Thesis Corner Available
Collection Title: SIU Thesis Title : Influence Mechanisms of Top Management Support on Enterprise Informationization Performance In ShenZhen Stock Exchange, GuangDong Province, China Material Type: printed text Authors: Ming Zhong, Author ; Fuangfa Amponstira, Associated Name ; Sarana Photchanachan, Associated Name Publisher: Pathumthani: Shinawatra University Publication Date: 2022 Pagination: vii, 143 p. Layout: Tables, ill. Size: 30 cm. Price: 500.00 Baht General note: SIU THE: SOM-PhD-M-2022-08
Thesis. [PhD.[Philosophy in Management]].-- Shinawatra University, 2022Languages : English (eng) Descriptors: [LCSH]Stock Exchange -- China -- Guangdong Keywords: Informationization Performance, Informationization Strategy, Top Management Support Abstract: The objectives of this study were to 1) study the influence of top management support on Informationization performance, 2) study the relationship between top management and informatization strategy, and 3) study the impact of informatization strategy on Informationization performance, 4) explore the role of informatization reform between top management support and Informationization performance. The data was collected from 424 respondents from enterprises in ShenZhen Stock Exchange, Guang Dong Province, China using snowball sampling methods. The researcher used semi-constructed questionnaire to collect data from enterprise CEO, CTO, Senior managers, as well as the senior employees who worked in enterprise at least within one years. The research employed descriptive and inferential statistics including the Independent Samples difference test, Correlation test and Regression test to test variables. Hypotheses and theoretical models were tested through Regression Analysis.
The findings from this study found that 1) top management support can significantly affect an enterprise's informatization strategy, but there are significant differences in the degree of impact on different factors, 2）top management support the use of informatization strategies to influence Informationization performance，3）he impact of informatization strategies on Informationization performance is less than the impact of top management support on them.Curricular : BBA/GE/MBA/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28423 SIU Thesis. Influence Mechanisms of Top Management Support on Enterprise Informationization Performance In ShenZhen Stock Exchange, GuangDong Province, China [printed text] / Ming Zhong, Author ; Fuangfa Amponstira, Associated Name ; Sarana Photchanachan, Associated Name . - [S.l.] : Pathumthani: Shinawatra University, 2022 . - vii, 143 p. : Tables, ill. ; 30 cm.
500.00 Baht
SIU THE: SOM-PhD-M-2022-08
Thesis. [PhD.[Philosophy in Management]].-- Shinawatra University, 2022
Languages : English (eng)
Descriptors: [LCSH]Stock Exchange -- China -- Guangdong Keywords: Informationization Performance, Informationization Strategy, Top Management Support Abstract: The objectives of this study were to 1) study the influence of top management support on Informationization performance, 2) study the relationship between top management and informatization strategy, and 3) study the impact of informatization strategy on Informationization performance, 4) explore the role of informatization reform between top management support and Informationization performance. The data was collected from 424 respondents from enterprises in ShenZhen Stock Exchange, Guang Dong Province, China using snowball sampling methods. The researcher used semi-constructed questionnaire to collect data from enterprise CEO, CTO, Senior managers, as well as the senior employees who worked in enterprise at least within one years. The research employed descriptive and inferential statistics including the Independent Samples difference test, Correlation test and Regression test to test variables. Hypotheses and theoretical models were tested through Regression Analysis.
The findings from this study found that 1) top management support can significantly affect an enterprise's informatization strategy, but there are significant differences in the degree of impact on different factors, 2）top management support the use of informatization strategies to influence Informationization performance，3）he impact of informatization strategies on Informationization performance is less than the impact of top management support on them.Curricular : BBA/GE/MBA/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28423 Hold
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Barcode Call number Media type Location Section Status 32002000607822 SIU THE: SOM-PhD-M-2022-08 c.1 SIU Thesis and Dissertation Graduate Library Thesis Corner Available 32002000607847 SIU THE: SOM-PhD-M-2022-08 c.2 SIU Thesis and Dissertation Graduate Library Thesis Corner Available
Collection Title: SIU Thesis Title : The International Communication Strategy of Chinese Local Brands from the Perspective of Cross-Media Ecology Material Type: printed text Authors: Erchen Li, Author ; Manoon Tho-ard, Associated Name ; Thanaphan Boonyarutkalin, Associated Name Publisher: Pathumthani: Shinawatra University Publication Date: 2023 Pagination: viii, 147 p. Layout: Tables, ill. Size: 30 cm. Price: 1,000.00 Baht. General note: SIU THE: SOLA-PhD-APC-2023-58
Thesis. [PhD.[Philosophy in Arts Performance Communication]]. -- Shinawatra University, 2023Languages : English (eng) Descriptors: [LCSH]Branding (Marketing)
[LCSH]Communication
[LCSH]Digital media
[LCSH]Strategic planningKeywords: Brand internationalization, Cross-media ecology, Narrative strategy, Social construction Abstract: According to the "China Internet Advertising Development Report", the overall size of China's advertising market reached 867.4 billion yuan in 2019, accounting for 0.88% of the gross national product (GDP). As the world's second largest advertising market, China is rapidly becoming the largest advertising market. However, the popularity and reputation of Chinese companies and brands in the global market ecology are still relatively weak. As latecomers in the international market, Chinese companies have relatively weak comprehensive strength. To a certain extent, they are affected by the negative image of the foreign country of origin and the narrative strategy of a single brand. On the other hand, for a large and complete industrial ecosystem, its front-end commercial marketing He brand operation and maintenance is faced with problems such as a single narrative framework, lack of high-quality content, lack of coordination in cross-media practices, and lack of sustainability in user migration, resulting in the potential of China's excellent traditional culture not being rationally developed. In this context, this study focuses on problem orientation, mainly adopts qualitative research methods, and conducts investigation and research on two samples of business owners and consumer groups. Starting from the contradictions and conflicts in reality, it seeks theoretical integration points for interpretation. Aiming at the current difficulties and problems in the international communication of Chinese corporate brands and IP construction and operation, from the perspective of cross-media narrative, by promoting social movement theory, framework connection strategies and cultural value consumption incentives, it explores Chinese corporate the direction and strategy of brand international communication systematic model innovation.
Through descriptive statistics and content analysis, combined with social movement and consensus theory from the perspective of social construction, and the reconstruction mechanism of IP brand value under the brand internationalization cross- media narrative, the research results are as follows:
First, the IPization of brands is a social community formed through media integration. Whether it is a domestic or international communication environment, the essence of brand IP operation is the social resonance of frame connection. Excellent brand IP itself is also the "attraction" and "catalyst" of cross-media integration. Second, as an important strategy for the improvement and innovation of brand IP construction and operation and maintenance models, cross-media narrative can promote the mutual integration between corporate brands and consumer groups, advertising creation agencies, media audiences, and media. Realize benign interaction and symbiosis with social culture, and promote the reconstruction of Chinese-style corporate brand IP operation value with unique cultural value. Third, the essence of a brand is to build an exclusive story world through products and culture. Therefore, exploring the narrative mechanism of the "story world" and "intertextuality" characteristics of cross-media narrative has special value and significance for the international communication, operation and maintenance of Chinese corporate brands.Curricular : BALA/GE/MTEIL Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28679 SIU Thesis. The International Communication Strategy of Chinese Local Brands from the Perspective of Cross-Media Ecology [printed text] / Erchen Li, Author ; Manoon Tho-ard, Associated Name ; Thanaphan Boonyarutkalin, Associated Name . - [S.l.] : Pathumthani: Shinawatra University, 2023 . - viii, 147 p. : Tables, ill. ; 30 cm.
1,000.00 Baht.
SIU THE: SOLA-PhD-APC-2023-58
Thesis. [PhD.[Philosophy in Arts Performance Communication]]. -- Shinawatra University, 2023
Languages : English (eng)
Descriptors: [LCSH]Branding (Marketing)
[LCSH]Communication
[LCSH]Digital media
[LCSH]Strategic planningKeywords: Brand internationalization, Cross-media ecology, Narrative strategy, Social construction Abstract: According to the "China Internet Advertising Development Report", the overall size of China's advertising market reached 867.4 billion yuan in 2019, accounting for 0.88% of the gross national product (GDP). As the world's second largest advertising market, China is rapidly becoming the largest advertising market. However, the popularity and reputation of Chinese companies and brands in the global market ecology are still relatively weak. As latecomers in the international market, Chinese companies have relatively weak comprehensive strength. To a certain extent, they are affected by the negative image of the foreign country of origin and the narrative strategy of a single brand. On the other hand, for a large and complete industrial ecosystem, its front-end commercial marketing He brand operation and maintenance is faced with problems such as a single narrative framework, lack of high-quality content, lack of coordination in cross-media practices, and lack of sustainability in user migration, resulting in the potential of China's excellent traditional culture not being rationally developed. In this context, this study focuses on problem orientation, mainly adopts qualitative research methods, and conducts investigation and research on two samples of business owners and consumer groups. Starting from the contradictions and conflicts in reality, it seeks theoretical integration points for interpretation. Aiming at the current difficulties and problems in the international communication of Chinese corporate brands and IP construction and operation, from the perspective of cross-media narrative, by promoting social movement theory, framework connection strategies and cultural value consumption incentives, it explores Chinese corporate the direction and strategy of brand international communication systematic model innovation.
Through descriptive statistics and content analysis, combined with social movement and consensus theory from the perspective of social construction, and the reconstruction mechanism of IP brand value under the brand internationalization cross- media narrative, the research results are as follows:
First, the IPization of brands is a social community formed through media integration. Whether it is a domestic or international communication environment, the essence of brand IP operation is the social resonance of frame connection. Excellent brand IP itself is also the "attraction" and "catalyst" of cross-media integration. Second, as an important strategy for the improvement and innovation of brand IP construction and operation and maintenance models, cross-media narrative can promote the mutual integration between corporate brands and consumer groups, advertising creation agencies, media audiences, and media. Realize benign interaction and symbiosis with social culture, and promote the reconstruction of Chinese-style corporate brand IP operation value with unique cultural value. Third, the essence of a brand is to build an exclusive story world through products and culture. Therefore, exploring the narrative mechanism of the "story world" and "intertextuality" characteristics of cross-media narrative has special value and significance for the international communication, operation and maintenance of Chinese corporate brands.Curricular : BALA/GE/MTEIL Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28679 Hold
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Barcode Call number Media type Location Section Status 32002000607670 SIU THE: SOLA-PhD-APC-2023-58 c.1 SIU Thesis and Dissertation Graduate Library Thesis Corner Available 32002000607615 SIU THE: SOLA-PhD-APC-2023-58 c.2 SIU Thesis and Dissertation Graduate Library Thesis Corner Available
Collection Title: SIU Thesis Title : Marketing Strategy of Herbal Cosmetic Products: Comparison between Thai and Imported Products Material Type: printed text Authors: Thanisorn Rojanadilok, Author ; Byaporn na Nagara, Associated Name ; Chanchai Bunchapattanasakda, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2017 Pagination: vii, 69 p. Layout: ill, Tables. Size: 30 cm. Price: 500.00 General note: SIU THE: SOM-PhD-MS-2014-06
Thesis [Ph.D.[Management Science]]--Shinawatra University, 2014Languages : English (eng) Descriptors: [LCSH]Cosmetics
[LCSH]MarketingKeywords: Cosmetic products, Thai herbal cosmetic products, Import Herbal cosmetic products, Marketing strategy Abstract: This research investigated the factors that influence the marketing strategies of herbal cosmetic products in Thailand by comparison between Thai and imported product where the imported products are manufactured from Australia and U.S.A. This study is both quantitative and qualitative research. The facial herbal cosmetics products in this study were moisturizer, whitening lotion, cream, power, toner, make up cleansing mask, cleansing oil, soap bar, and anti-aging lotions. Finding from the study found that the marketing strategy of Thai herbal cosmetic products have the 4Ps;Product strategy by improving the quality of products, research and development for launching the new products to the market, creating beauty packaging and new product launch attracts the market’s attention. Price strategy using cash discount to increase consumer’s purchase motive. Place strategy using department stores as the main distribution channels, distribution channels are direct sales with catalogs, counter sales in department store and beauty showrooms. Promotion strategy using integrated marketing communication for maintaining brand image, television advertisement, radio advertisement, cabal advertisement, booth exhibition, beauty school, website, face to face marketing and male beauty instructor to attract the women customers. Marketing strategy of Imported products; Products strategies are concerned with the odor, color, physical appearance of products and the penetration characteristic of products. The strategies promote the imported products by introducing the products e.g. The products are blend of herbs, the most effective skin care for healthy, revitalized skin, and natural extract that contains active ingredients with high technology to manufacture the cosmetic product that performs a specific action to penetrate deep into the skin. The smooth odor, and color of the imported products are the important purchasing decision factor. Physical appearance of products are non greasy, non oily helps absorbs quickly into skin, and help smooth the skin surface texture and packaging design, color, size,and shape, play a role in purchasing decisions. Packaging has to possess the strength to make eye-catching packaging that helps make the most window of opportunity in pristine conditions, brand, logo/slogan as a way to facilitate their purchasing decision, the image of the brand has all the criteria value, quality reliability trust, intangible and deliver benefits to the consumers. Price strategy is heavily differentiated due to the branding then imported herbal cosmetic products offering more lower priced luxury products. The lower prices could also boost sales e.g. smaller sizes of some products, such as 50 ml and 30 ml bottles of products, which is normally sold in 100 ml bottles then smaller bottles are selling better than regular size ones, Place strategy; purchasing convenience from the Internet to virtual presence e.g. Website, direct mail, social media enhanceing the brand’s image. The site also uses Facebook page by constantly updating content photos, videos, information about events, Youtube, twitter as platforms to keep customers up to date on new episodes and development. Promotion strategies using advertisement, television advertisement. Curricular : BBA/MBA/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27603 SIU Thesis. Marketing Strategy of Herbal Cosmetic Products: Comparison between Thai and Imported Products [printed text] / Thanisorn Rojanadilok, Author ; Byaporn na Nagara, Associated Name ; Chanchai Bunchapattanasakda, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2017 . - vii, 69 p. : ill, Tables. ; 30 cm.
500.00
SIU THE: SOM-PhD-MS-2014-06
Thesis [Ph.D.[Management Science]]--Shinawatra University, 2014
Languages : English (eng)
Descriptors: [LCSH]Cosmetics
[LCSH]MarketingKeywords: Cosmetic products, Thai herbal cosmetic products, Import Herbal cosmetic products, Marketing strategy Abstract: This research investigated the factors that influence the marketing strategies of herbal cosmetic products in Thailand by comparison between Thai and imported product where the imported products are manufactured from Australia and U.S.A. This study is both quantitative and qualitative research. The facial herbal cosmetics products in this study were moisturizer, whitening lotion, cream, power, toner, make up cleansing mask, cleansing oil, soap bar, and anti-aging lotions. Finding from the study found that the marketing strategy of Thai herbal cosmetic products have the 4Ps;Product strategy by improving the quality of products, research and development for launching the new products to the market, creating beauty packaging and new product launch attracts the market’s attention. Price strategy using cash discount to increase consumer’s purchase motive. Place strategy using department stores as the main distribution channels, distribution channels are direct sales with catalogs, counter sales in department store and beauty showrooms. Promotion strategy using integrated marketing communication for maintaining brand image, television advertisement, radio advertisement, cabal advertisement, booth exhibition, beauty school, website, face to face marketing and male beauty instructor to attract the women customers. Marketing strategy of Imported products; Products strategies are concerned with the odor, color, physical appearance of products and the penetration characteristic of products. The strategies promote the imported products by introducing the products e.g. The products are blend of herbs, the most effective skin care for healthy, revitalized skin, and natural extract that contains active ingredients with high technology to manufacture the cosmetic product that performs a specific action to penetrate deep into the skin. The smooth odor, and color of the imported products are the important purchasing decision factor. Physical appearance of products are non greasy, non oily helps absorbs quickly into skin, and help smooth the skin surface texture and packaging design, color, size,and shape, play a role in purchasing decisions. Packaging has to possess the strength to make eye-catching packaging that helps make the most window of opportunity in pristine conditions, brand, logo/slogan as a way to facilitate their purchasing decision, the image of the brand has all the criteria value, quality reliability trust, intangible and deliver benefits to the consumers. Price strategy is heavily differentiated due to the branding then imported herbal cosmetic products offering more lower priced luxury products. The lower prices could also boost sales e.g. smaller sizes of some products, such as 50 ml and 30 ml bottles of products, which is normally sold in 100 ml bottles then smaller bottles are selling better than regular size ones, Place strategy; purchasing convenience from the Internet to virtual presence e.g. Website, direct mail, social media enhanceing the brand’s image. The site also uses Facebook page by constantly updating content photos, videos, information about events, Youtube, twitter as platforms to keep customers up to date on new episodes and development. Promotion strategies using advertisement, television advertisement. Curricular : BBA/MBA/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27603 Hold
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Barcode Call number Media type Location Section Status 32002000596856 SIU THE: SOM-PhD-MS-2014-06 c.1 SIU Thesis and Dissertation Graduate Library Thesis Corner Available 32002000596864 SIU THE: SOM-PhD-MS-2014-06 c.2 SIU Thesis and Dissertation Graduate Library Thesis Corner Available
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Barcode Call number Media type Location Section Status 32002000508901 SIU THE SOM-MBA-2010-01 c.2 SIU Thesis and Dissertation Graduate Library General Shelf Available 32002000308757 SIU THE SOM-MBA 2010-01 SIU Thesis and Dissertation Graduate Library Thesis Corner Available
Title : Business Plan for Dolphin Tour and Travel in Myanmar Material Type: printed text Authors: Pyay Soe Chun, Author Publisher: Bangkok: Shinawatra University Publication Date: 2016 Pagination: viii, 48 p. Layout: ill, tables Size: 30 cm. Price: 500.00 General note: SIU IS: SOM-MBA-2016-02
IS [MS.[MBA]] -- Shinawatra University, 2016Languages : English (eng) Descriptors: [LCSH]Marketing -- Planning
[LCSH]Marketing -- Strategic planning
[LCSH]Tourism -- ManagementKeywords: Plan
Strategy
Tourism Organizations
Tourism Strategy for MyanmarAbstract: Tourism is one of the fastest growing industries in Myanmar today. With the political reform, tourists have shown interest in participating and viewing remarkable local celebrations and events.
This report suggests that the stage to which tourism organizations have come in relation to strategic places tourism management depends on factors such as the ownership structure and resource base of tourism organizations.
The report also analyze the tourism market on various analysis scheme and came out with organization plan, market plan and price plan to tackle into the tourism market. The report also discuss about the possible sources of investment and resources.
Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=26220 Business Plan for Dolphin Tour and Travel in Myanmar [printed text] / Pyay Soe Chun, Author . - [S.l.] : Bangkok: Shinawatra University, 2016 . - viii, 48 p. : ill, tables ; 30 cm.
500.00
SIU IS: SOM-MBA-2016-02
IS [MS.[MBA]] -- Shinawatra University, 2016
Languages : English (eng)
Descriptors: [LCSH]Marketing -- Planning
[LCSH]Marketing -- Strategic planning
[LCSH]Tourism -- ManagementKeywords: Plan
Strategy
Tourism Organizations
Tourism Strategy for MyanmarAbstract: Tourism is one of the fastest growing industries in Myanmar today. With the political reform, tourists have shown interest in participating and viewing remarkable local celebrations and events.
This report suggests that the stage to which tourism organizations have come in relation to strategic places tourism management depends on factors such as the ownership structure and resource base of tourism organizations.
The report also analyze the tourism market on various analysis scheme and came out with organization plan, market plan and price plan to tackle into the tourism market. The report also discuss about the possible sources of investment and resources.
Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=26220 Hold
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Barcode Call number Media type Location Section Status 32002000590891 SIU IS: SOM-MBA-2016-02 c.1 SIU Independent Study Graduate Library Thesis Corner Available Cardiac medicine 30-day readmission reduction strategies / House, Millie in MEDSURG, Vol.25 No.4 (Jul-Aug) 2016 ([04/04/2017])
Title : Cardiac medicine 30-day readmission reduction strategies : do improved discharge transitions decreass readmissions. Material Type: printed text Authors: House, Millie, Author ; Stephens, Kimberly P., Author ; Whiteman, Kimberly, Author ; Swanson-Biearman, Brenda, Author Publication Date: 2017 Article on page: p.251-254 Languages : English (eng)
in MEDSURG > Vol.25 No.4 (Jul-Aug) 2016 [04/04/2017] . - p.251-254Keywords: Cardiac medicine.Reduction strategy.Readmission. Link for e-copy: http://www.aij.com Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=26813 [article] Cardiac medicine 30-day readmission reduction strategies : do improved discharge transitions decreass readmissions. [printed text] / House, Millie, Author ; Stephens, Kimberly P., Author ; Whiteman, Kimberly, Author ; Swanson-Biearman, Brenda, Author . - 2017 . - p.251-254.
Languages : English (eng)
in MEDSURG > Vol.25 No.4 (Jul-Aug) 2016 [04/04/2017] . - p.251-254Keywords: Cardiac medicine.Reduction strategy.Readmission. Link for e-copy: http://www.aij.com Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=26813
Title : Quality of life in Brazil's family health strategy : common mental disorders use of psychotropic and sociodemographic factors Material Type: printed text Authors: Miasso, Adriana Inocenti, Author ; Borges, Tatina Longo, Author ; Vedana, Kelly Graziani Giacchero, Author ; Shasanmi, Rebacca Q., Author ; Gimenes, Fernanda Raphael Escobar, Author Publication Date: 2017 Article on page: p.68-72 Languages : English (eng) Original Language : English (eng)
in Archives of Psychiatric Nursing > Vol.31 No.1 (Feb) 2017 [07/20/2017] . - p.68-72Keywords: Quality of Life.Health strategy.Common Mental Disorders.Psychotropic drugs.Sociodemographic. Abstract: The aim of the study was to evaluate the patients' quality of life in Brazil's Family Health Strategy and its association with sociodemographic factors, presence of common mental disorders, and use of psychotropic drugs. Were interviewed 442 patients. Tools were: World Health Organization Quality of Life Assessment-Bref and Self Reporting Questionnaire. Male and low education were strongly associated with higher quality of life. Use of psychotropic drugs and the presence of CMD were strongly associated with poor quality of life. There is a pressing need for primary health care professionals to invest in tracking, and in holistic interventions that are able to cover the healthcare needs of these vulnerable groups. Curricular : BNS Link for e-copy: http://www.psychiatricnursing.org/ Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27080 [article] Quality of life in Brazil's family health strategy : common mental disorders use of psychotropic and sociodemographic factors [printed text] / Miasso, Adriana Inocenti, Author ; Borges, Tatina Longo, Author ; Vedana, Kelly Graziani Giacchero, Author ; Shasanmi, Rebacca Q., Author ; Gimenes, Fernanda Raphael Escobar, Author . - 2017 . - p.68-72.
Languages : English (eng) Original Language : English (eng)
in Archives of Psychiatric Nursing > Vol.31 No.1 (Feb) 2017 [07/20/2017] . - p.68-72Keywords: Quality of Life.Health strategy.Common Mental Disorders.Psychotropic drugs.Sociodemographic. Abstract: The aim of the study was to evaluate the patients' quality of life in Brazil's Family Health Strategy and its association with sociodemographic factors, presence of common mental disorders, and use of psychotropic drugs. Were interviewed 442 patients. Tools were: World Health Organization Quality of Life Assessment-Bref and Self Reporting Questionnaire. Male and low education were strongly associated with higher quality of life. Use of psychotropic drugs and the presence of CMD were strongly associated with poor quality of life. There is a pressing need for primary health care professionals to invest in tracking, and in holistic interventions that are able to cover the healthcare needs of these vulnerable groups. Curricular : BNS Link for e-copy: http://www.psychiatricnursing.org/ Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27080
Title : Socio-demographic and Psychological Correlates of Posttraumatic Growth among Korean Americans with a History of Traumatic Life Experiences Material Type: printed text Authors: Jeon, Gyeong-Suk, Author ; Park, So-Young, Author ; Bemstein, Kunsook S., Author Publication Date: 2017 Article on page: p.256-262 General note: •Korean American women and those who had lower annual household income tended to report higher PTG.
•Resilience was positively related to PTG, while there was an inverse relationship between depressive symptoms and PTG.
•Praying and seeking help from mental health professionals were important coping strategies among KAs.
•Culturally-appropriate mental health intervention programs should be developed to facilitate PTG among KAs.Languages : English (eng) Original Language : English (eng)
in Archives of Psychiatric Nursing > Vol.31 No.3 (Jun) 2017 [10/11/2017] . - p.256-262Keywords: Post-traumatic growth, KA, Resilience, Depression, Coping strategy. Abstract: This study examined socio-demographic and psychological correlates of posttraumatic growth (PTG) among Korean Americans (KAs) with traumatic life experiences. A total of 286 KAs were included. Being a woman or having a lower annual household income had positive associations with PTG, while having no religion had a negative association with it. In addition, praying and visiting a mental health professional for coping with stress or for psychological problems was positively associated with PTG. Higher resilience scores increased PTG, while depressive symptoms decreased it. We suggest reinforcing help seeking behaviors and accessibility to care facilities, and gender specific strengthening programs for enhancing PTG among KAs. Link for e-copy: http://www.psychiatricnursing.org/ Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27351 [article] Socio-demographic and Psychological Correlates of Posttraumatic Growth among Korean Americans with a History of Traumatic Life Experiences [printed text] / Jeon, Gyeong-Suk, Author ; Park, So-Young, Author ; Bemstein, Kunsook S., Author . - 2017 . - p.256-262.
•Korean American women and those who had lower annual household income tended to report higher PTG.
•Resilience was positively related to PTG, while there was an inverse relationship between depressive symptoms and PTG.
•Praying and seeking help from mental health professionals were important coping strategies among KAs.
•Culturally-appropriate mental health intervention programs should be developed to facilitate PTG among KAs.
Languages : English (eng) Original Language : English (eng)
in Archives of Psychiatric Nursing > Vol.31 No.3 (Jun) 2017 [10/11/2017] . - p.256-262Keywords: Post-traumatic growth, KA, Resilience, Depression, Coping strategy. Abstract: This study examined socio-demographic and psychological correlates of posttraumatic growth (PTG) among Korean Americans (KAs) with traumatic life experiences. A total of 286 KAs were included. Being a woman or having a lower annual household income had positive associations with PTG, while having no religion had a negative association with it. In addition, praying and visiting a mental health professional for coping with stress or for psychological problems was positively associated with PTG. Higher resilience scores increased PTG, while depressive symptoms decreased it. We suggest reinforcing help seeking behaviors and accessibility to care facilities, and gender specific strengthening programs for enhancing PTG among KAs. Link for e-copy: http://www.psychiatricnursing.org/ Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27351
Title : Strategy for sustaining cancer education services for underserved communities : for underserved communities Material Type: printed text Authors: Tat, John, Author ; Nguyen, Lhin T., Author ; Hung, Shen-Yiri Mandy, Author Publication Date: 2017 Article on page: p.33-38 Languages : English (eng)
in MEDSURG > Vol.26 No.1 (Jan-Feb) 2017 [04/26/2017] . - p.33-38Keywords: Cancer Education Service.Underserved Communities.Strategy for sustaining Cancer. Abstract: Backgound. Sustaining proven health programs is a well-recognized public health challenge. The Asian Grocery Store-Based Cancer Education Program has been underway since 1994. After demonstrating the program's effectiveness in educating Asian and Pacific Islander women about the importance of early breast cancer detection, the research them evaluated if converting the program to a university-sanctioned student run club wolud be a viable strategy to sustain it.
Methods. Bilingual bicultural university students were recurited to staff the new students were recruited to staff the new students-run club and trained to implement its missions of promoting early breast cancer detection. Unobstrustive outcome measure were selected to evaluate club 's effectiveness during the 5 years post conversion. Results. The unobstrusive data gathered during those 5 years confirmed a university-sanctioned club's effectiveness during the 5 years post conversion.
Results. The unobtrusive data gathered during those 5 years confirmed a university-sanctioned club offered a viable long term strategy for sustaining the program.
Discussion. limited resource to support community-based strategy make it worthy of replication for further evaluation.
Link for e-copy: http://www.aij.com Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=26696 [article] Strategy for sustaining cancer education services for underserved communities : for underserved communities [printed text] / Tat, John, Author ; Nguyen, Lhin T., Author ; Hung, Shen-Yiri Mandy, Author . - 2017 . - p.33-38.
Languages : English (eng)
in MEDSURG > Vol.26 No.1 (Jan-Feb) 2017 [04/26/2017] . - p.33-38Keywords: Cancer Education Service.Underserved Communities.Strategy for sustaining Cancer. Abstract: Backgound. Sustaining proven health programs is a well-recognized public health challenge. The Asian Grocery Store-Based Cancer Education Program has been underway since 1994. After demonstrating the program's effectiveness in educating Asian and Pacific Islander women about the importance of early breast cancer detection, the research them evaluated if converting the program to a university-sanctioned student run club wolud be a viable strategy to sustain it.
Methods. Bilingual bicultural university students were recurited to staff the new students were recruited to staff the new students-run club and trained to implement its missions of promoting early breast cancer detection. Unobstrustive outcome measure were selected to evaluate club 's effectiveness during the 5 years post conversion. Results. The unobstrusive data gathered during those 5 years confirmed a university-sanctioned club's effectiveness during the 5 years post conversion.
Results. The unobtrusive data gathered during those 5 years confirmed a university-sanctioned club offered a viable long term strategy for sustaining the program.
Discussion. limited resource to support community-based strategy make it worthy of replication for further evaluation.
Link for e-copy: http://www.aij.com Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=26696
Title : ลยุทธ์การพัฒนาพยาบาลวิชาชีพ ในการจัดการพฤติกรรมก้าวร้าวรุนแรง ของผู้ป่วยจิตเวชในโรงพยาบาลเขตสุขภาพที่ 10 Original title : The Stretegy to develop registered nurse for nanaging for managing aggressive and violenceEHAVIORS OF PSYCHIATRIC PATIENTS IN HOSPITALS, THE AREA HEALTH 10 Material Type: printed text Authors: อัครเดช กลิ่นพิบูลย์, Author ; ชมพูนุท โมราชาติ, Author ; กชพงศ์ สารการ, Author Publication Date: 2017 Article on page: p.29-40 Languages : Thai (tha) Original Language : Thai (tha)
in วารสารการพยาบาลจิตเวชและสุขภาพจิต > Vol.31 No.1 (Jan-Apr) 2017/2560 [11/08/2017] . - p.29-40Keywords: การจัดการพฤติกรรมก้าวร้าว. การจัดการพฤติกรรมรุนแรง. กลยุทธ์การพัฒนา.management. aggressive behavior. violent behavior. development strategy. Abstract: วัตถุประสงค์: เพื่อพัฒนาและประเมินกลยุทธ์การพัฒนาพยาบาลวิชาชีพ ในการจัดการพฤติกรรมก้าวร้าวรุนแรงของผู้ป่วยจิตเวช ในโรงพยาบาลเขตสุขภาพที่ 10
วิธีการศึกษา: เป็นการวิจัยและพัฒนา 3 ขั้นตอน 1) การพัฒนากลยุทธ์โดยการสนทนา กลุ่มในกลุ่มเป้าหมาย 120 คน เครื่องมือที่ใช้ ได้แก่ แบบบันทึกการสนทนากลุ่ม 6 ประเด็น 2) ประเมินกลยุทธ์โดยผู้ทรงคุณวุฒิและ 3) ทดลองใช้กลยุทธ์กับกลุ่มตัวอย่าง 30 คน
ผลการศึกษา: 1) กลยุทธ์ฯ มีเป้าประสงค์ 5 ประการ คือ (1) มีความเหมาะสมกับบริบท (2) พยาบาลวิชาชีพมีสมรรถนะในการจัดการกับพฤติกรรมก้าวร้าวรุนแรง (3) พยาบาลวิชาชีพพึงพอใจในกลยุทธ์ฯ (4) พยาบาลวิชาชีพมีการเปลี่ยนแปลงใน 4 ด้าน ได้แก่ (4.1) ความรู้เพิ่มขึ้น(4.2) ทัศนคติที่ดีขึ้น (4.3) ความเชื่อมั่นมากขึ้น(4.4) มีทักษะ และ (5) มีการพัฒนาสมรรถนะตามกลยุทธ์ 2) ผลการประเมินกลยุทธ์ฯ ด้านความเหมาะสม การยอมรับได้และความเป็นไปได้อยู่ในระดับมาก 3) ผลการทดลองใช้กลยุทธ์ฯ พบว่าคะแนนความรู้ ทัศนคติ ความเชื่อมั่นหลังการพัฒนาสูงกว่าก่อนการพัฒนาอย่างมีนัยสำคัญทางสถิติที่ระดับ .05 การฝึกทักษะผ่านตามเกณฑ์ร้อยละ 100
Objectives: To develop and evaluate the strategy for the registered nurses in managing aggressive and violent behaviors of psychiatric patients in hospitals, the Area health 10.
Methods: The research and development was conducted 3 phase. 1) Developed the strategy data were collected through focus group discussions of 120 target populations. The research tools were in6aspects of focus-group discussions records. 2) Evaluated the developed strategy conducted by 9 experts and 3) by experimentation of the strategy with 30 sampled subjects.
Results: 1) The developed strategy for developing the registered nurses aimed to achieve 5 aspects;(1) being appropriate in particular contexts; (2) the registered nurses gaining capacity in aggressive and violent behavior management of psychiatric patients; (3) the registered nurses being satisfied with the strategy; (4) changes in the registered nurses in 4 aspects; (4.1) knowledge increase (4.2) better attitude (4.3) more confident (4.4) more skillful and (5) capacity being developed as required in the strategy. 2) The suitability of the developed strategy showed its acceptable level whereas the possibility was found to be at a higher level. 3) After developing the nurses through the developed strategy, their mean scores of knowledge, attitude, and confidence were found to be different at .05 level of significance that were higher than before.Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27470 [article] ลยุทธ์การพัฒนาพยาบาลวิชาชีพ ในการจัดการพฤติกรรมก้าวร้าวรุนแรง ของผู้ป่วยจิตเวชในโรงพยาบาลเขตสุขภาพที่ 10 = The Stretegy to develop registered nurse for nanaging for managing aggressive and violenceEHAVIORS OF PSYCHIATRIC PATIENTS IN HOSPITALS, THE AREA HEALTH 10 [printed text] / อัครเดช กลิ่นพิบูลย์, Author ; ชมพูนุท โมราชาติ, Author ; กชพงศ์ สารการ, Author . - 2017 . - p.29-40.
Languages : Thai (tha) Original Language : Thai (tha)
in วารสารการพยาบาลจิตเวชและสุขภาพจิต > Vol.31 No.1 (Jan-Apr) 2017/2560 [11/08/2017] . - p.29-40Keywords: การจัดการพฤติกรรมก้าวร้าว. การจัดการพฤติกรรมรุนแรง. กลยุทธ์การพัฒนา.management. aggressive behavior. violent behavior. development strategy. Abstract: วัตถุประสงค์: เพื่อพัฒนาและประเมินกลยุทธ์การพัฒนาพยาบาลวิชาชีพ ในการจัดการพฤติกรรมก้าวร้าวรุนแรงของผู้ป่วยจิตเวช ในโรงพยาบาลเขตสุขภาพที่ 10
วิธีการศึกษา: เป็นการวิจัยและพัฒนา 3 ขั้นตอน 1) การพัฒนากลยุทธ์โดยการสนทนา กลุ่มในกลุ่มเป้าหมาย 120 คน เครื่องมือที่ใช้ ได้แก่ แบบบันทึกการสนทนากลุ่ม 6 ประเด็น 2) ประเมินกลยุทธ์โดยผู้ทรงคุณวุฒิและ 3) ทดลองใช้กลยุทธ์กับกลุ่มตัวอย่าง 30 คน
ผลการศึกษา: 1) กลยุทธ์ฯ มีเป้าประสงค์ 5 ประการ คือ (1) มีความเหมาะสมกับบริบท (2) พยาบาลวิชาชีพมีสมรรถนะในการจัดการกับพฤติกรรมก้าวร้าวรุนแรง (3) พยาบาลวิชาชีพพึงพอใจในกลยุทธ์ฯ (4) พยาบาลวิชาชีพมีการเปลี่ยนแปลงใน 4 ด้าน ได้แก่ (4.1) ความรู้เพิ่มขึ้น(4.2) ทัศนคติที่ดีขึ้น (4.3) ความเชื่อมั่นมากขึ้น(4.4) มีทักษะ และ (5) มีการพัฒนาสมรรถนะตามกลยุทธ์ 2) ผลการประเมินกลยุทธ์ฯ ด้านความเหมาะสม การยอมรับได้และความเป็นไปได้อยู่ในระดับมาก 3) ผลการทดลองใช้กลยุทธ์ฯ พบว่าคะแนนความรู้ ทัศนคติ ความเชื่อมั่นหลังการพัฒนาสูงกว่าก่อนการพัฒนาอย่างมีนัยสำคัญทางสถิติที่ระดับ .05 การฝึกทักษะผ่านตามเกณฑ์ร้อยละ 100
Objectives: To develop and evaluate the strategy for the registered nurses in managing aggressive and violent behaviors of psychiatric patients in hospitals, the Area health 10.
Methods: The research and development was conducted 3 phase. 1) Developed the strategy data were collected through focus group discussions of 120 target populations. The research tools were in6aspects of focus-group discussions records. 2) Evaluated the developed strategy conducted by 9 experts and 3) by experimentation of the strategy with 30 sampled subjects.
Results: 1) The developed strategy for developing the registered nurses aimed to achieve 5 aspects;(1) being appropriate in particular contexts; (2) the registered nurses gaining capacity in aggressive and violent behavior management of psychiatric patients; (3) the registered nurses being satisfied with the strategy; (4) changes in the registered nurses in 4 aspects; (4.1) knowledge increase (4.2) better attitude (4.3) more confident (4.4) more skillful and (5) capacity being developed as required in the strategy. 2) The suitability of the developed strategy showed its acceptable level whereas the possibility was found to be at a higher level. 3) After developing the nurses through the developed strategy, their mean scores of knowledge, attitude, and confidence were found to be different at .05 level of significance that were higher than before.Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27470
