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Creative strategy in advertising / Jewler, A. Jerome / Thomson/Wadsworth - 2005

Public ISBD No review available on this record. Title : Creative strategy in advertising Material Type: printed text Authors: Jewler, A. Jerome, Author ; Drewniany, Bonnie L., Associated Name Edition statement: 8th ed. Publisher: Thomson/Wadsworth Publication Date: 2005 Series: Wadsworth series in mass communication and journalism Pagination: xvi, 336 p. Layout: ill., pbk. Size: 26 cm. ISBN (or other code): 053462510X Price: 150 Baht Languages : English (eng) Descriptors: [LCSH]Advertising copy [LCSH]Advertising layout and typography Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=17108 Creative strategy in advertising [printed text] / Jewler, A. Jerome, Author ; Drewniany, Bonnie L., Associated Name  . -  8th ed. . - , 2005 . - xvi, 336 p. : ill., pbk. ; 26 cm.. - (Wadsworth series in mass communication and journalism) . ISBN : 053462510X : 150 Baht Languages : English (eng) Descriptors: [LCSH]Advertising copy [LCSH]Advertising layout and typography Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=17108

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Barcode	Call number	Media type	Location	Section	Status
32002000274959	HF5825 J596 2005	Book	Main Library	General Shelf	Available