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Add the result to your basket Make a suggestion Refine your search Apply to external sourcesCitizen brand / Gobe, Marc / New York : Allworth Press - 2002
Title : Citizen brand : 10 commandments for transforming brands in a consumer democracy Material Type: printed text Authors: Gobe, Marc, Author Publisher: New York : Allworth Press Publication Date: 2002 Pagination: xxxvii, 249 p. Layout: ill., hbk. Size: 23 cm. ISBN (or other code): 158115240X Price: 998 Baht Languages : English (eng) Descriptors: [LCSH]Brand name products
[LCSH]Brand name products -- Marketing
[LCSH]Consumers' preferences
[LCSH]Motivation research (Marketing)Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=6582 Citizen brand : 10 commandments for transforming brands in a consumer democracy [printed text] / Gobe, Marc, Author . - New York : Allworth Press, 2002 . - xxxvii, 249 p. : ill., hbk. ; 23 cm.
ISBN : 158115240X : 998 Baht
Languages : English (eng)
Descriptors: [LCSH]Brand name products
[LCSH]Brand name products -- Marketing
[LCSH]Consumers' preferences
[LCSH]Motivation research (Marketing)Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=6582 Hold
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Barcode Call number Media type Location Section Status 32002000107191 HD69.B7 G6 2002 c.2 Book Main Library General Shelf Available 32002000107183 HD69.B7 G6 2002 c.1 Book Main Library Thaksin Corner Available
Title : Consumer behavior Material Type: printed text Authors: Schiffman, Leon G., Author ; Kanuk, Leslie Lazar, Associated Name Edition statement: 8th ed., Intn. ed. Publisher: Pearson Prentice Hall Publication Date: 2004 Pagination: xxiv, 587, [67] p. (col.) Layout: ill., pbk. Size: 27 cm. ISBN (or other code): 0130491756 Price: 720 Baht Languages : English (eng) Descriptors: [LCSH]Consumer behavior
[LCSH]Motivation research (Marketing)Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=9812 Consumer behavior [printed text] / Schiffman, Leon G., Author ; Kanuk, Leslie Lazar, Associated Name . - 8th ed., Intn. ed. . - Upper Saddle River, NJ : Pearson Prentice Hall, 2004 . - xxiv, 587, [67] p. (col.) : ill., pbk. ; 27 cm.
ISBN : 0130491756 : 720 Baht
Languages : English (eng)
Descriptors: [LCSH]Consumer behavior
[LCSH]Motivation research (Marketing)Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=9812 Hold
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Barcode Call number Media type Location Section Status 32002000156727 HF5415.32 S35 2004 c.1 Book Graduate Library General Shelf Available
Title : Consumer behavior Material Type: printed text Authors: Schiffman, Leon G., Author ; Kanuk, Leslie Lazar, Associated Name Edition statement: 9th ed., Pearson Intn. ed. Publisher: Pearson Prentice Hall Publication Date: 2007 Pagination: xix, 541, [61] p. (col.) Layout: ill., pbk. Size: 27 cm. ISBN (or other code): 013237093X Price: 790 Baht Languages : English (eng) Descriptors: [LCSH]Consumer behavior
[LCSH]Motivation research (Marketing)Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=11775 Consumer behavior [printed text] / Schiffman, Leon G., Author ; Kanuk, Leslie Lazar, Associated Name . - 9th ed., Pearson Intn. ed. . - Upper Saddle River, NJ : Pearson Prentice Hall, 2007 . - xix, 541, [61] p. (col.) : ill., pbk. ; 27 cm.
ISBN : 013237093X : 790 Baht
Languages : English (eng)
Descriptors: [LCSH]Consumer behavior
[LCSH]Motivation research (Marketing)Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=11775 Hold
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Barcode Call number Media type Location Section Status 32002000198620 HF5415.32 S35 2007 c.1 Book Graduate Library General Shelf Available 32002000198638 HF5415.32 S35 2007 c.2 Book Main Library General Shelf Available Readers who borrowed this document also borrowed:
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