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Author David Arnott,
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Marketing communications classics / FitzGerald, Maureen / Business Press - 2000
Title : Marketing communications classics : an international collection of classic and contemporary papers Material Type: printed text Authors: FitzGerald, Maureen, Author ; Arnott, David, Associated Name Publisher: Business Press Publication Date: 2000 Pagination: xx, 524 p. Layout: ill., pbk. Size: 25 cm. ISBN (or other code): 1861525079 Price: 2760 Baht Languages : English (eng) Descriptors: [LCSH]Communication in marketing Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=4269 Marketing communications classics : an international collection of classic and contemporary papers [printed text] / FitzGerald, Maureen, Author ; Arnott, David, Associated Name . - Australia : Business Press, 2000 . - xx, 524 p. : ill., pbk. ; 25 cm.
ISBN : 1861525079 : 2760 Baht
Languages : English (eng)
Descriptors: [LCSH]Communication in marketing Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=4269 Hold
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Barcode Call number Media type Location Section Status 32002000058873 HF5415.123 M38 2000 c.1 Book Graduate Library General Shelf Available 32002000058881 HF5415.123 M38 2000 c.2 Book Main Library General Shelf Available