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Title : Foreign exchange : an introduction to the core concepts Material Type: printed text Authors: Mobius, Mark Publisher: Singapore : John Wiley & Sons (Asia) Publication Date: 2009 Series: Mark Mobius masterclass series Pagination: vii, 211 p. Layout: ill. Size: 26 cm ISBN (or other code): 9780470821459 Languages : English (eng) Keywords: Foreign exchange Link for e-copy: http://images.amazon.com/images/P/0470821450.01._PC_SCLZZZZZZZ_.jpg Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=18767 Foreign exchange : an introduction to the core concepts [printed text] / Mobius, Mark . - John Wiley & Sons (Asia), 2009 . - vii, 211 p. : ill. ; 26 cm. - (Mark Mobius masterclass series) .
ISBN : 9780470821459
Languages : English (eng)
Keywords: Foreign exchange Link for e-copy: http://images.amazon.com/images/P/0470821450.01._PC_SCLZZZZZZZ_.jpg Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=18767 Hold
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Barcode Call number Media type Location Section Status 32002000308690 HG3851 M687 2009 Book Main Library General Shelf Available
Title : Public relations in Asia Pacific : communicating effectively across cultures Material Type: printed text Authors: Devereux, Mary M ; Peirson-Smith, Anne Publisher: Singapore : John Wiley & Sons (Asia) Publication Date: 2009 Pagination: x, 230 p. Layout: ill. Size: 24 cm ISBN (or other code): 9780470824306 Languages : English (eng) Keywords: Public relations Pacific Area Public relations Asia Contents note: Preface -- 1. Public Relations in Asia Pacific -- 2. Public Relations Strategy -- 3. Connecting with the Media -- 4. Public Relations and Branding PR as a Complete Brand-Building Toolbox -- 5. Building and Defending Corporate Reputation -- 6. Marketing to Asia Pacific Consumers and Businesses -- 7. The Role of Public Affairs in Asia Pacific -- 8. Managing Issues and Communication in a Crisis -- 9. Talking to Ourselves -- 10. Corporations Taking Responsibility -- 11. The Big Three - Investors, Healthcare Communications, and Technology Communications -- 12. The Digital Generation -- 13. You'll Never Walk Alone 14. Measuring Achievement -- 15. Future Trends for Public Relations in Asia Pacific -- Subject Index -- Organization Index Link for e-copy: http://www.amazon.com/gp/reader/0470824301 Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=18796 Public relations in Asia Pacific : communicating effectively across cultures [printed text] / Devereux, Mary M ; Peirson-Smith, Anne . - Singapore : John Wiley & Sons (Asia), 2009 . - x, 230 p. : ill. ; 24 cm.
ISBN : 9780470824306
Languages : English (eng)
Keywords: Public relations Pacific Area Public relations Asia Contents note: Preface -- 1. Public Relations in Asia Pacific -- 2. Public Relations Strategy -- 3. Connecting with the Media -- 4. Public Relations and Branding PR as a Complete Brand-Building Toolbox -- 5. Building and Defending Corporate Reputation -- 6. Marketing to Asia Pacific Consumers and Businesses -- 7. The Role of Public Affairs in Asia Pacific -- 8. Managing Issues and Communication in a Crisis -- 9. Talking to Ourselves -- 10. Corporations Taking Responsibility -- 11. The Big Three - Investors, Healthcare Communications, and Technology Communications -- 12. The Digital Generation -- 13. You'll Never Walk Alone 14. Measuring Achievement -- 15. Future Trends for Public Relations in Asia Pacific -- Subject Index -- Organization Index Link for e-copy: http://www.amazon.com/gp/reader/0470824301 Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=18796 Hold
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Barcode Call number Media type Location Section Status 32002000307965 HD59.6.P16 D491 2009 Book Main Library General Shelf Available DigiMarketing / Wertime Kent / Singapore : John Wiley & Sons (Asia) - 2008
Title : DigiMarketing : the essential guide to new media & digital marketing Material Type: printed text Authors: Wertime Kent ; Fenwick Ian Publisher: Singapore : John Wiley & Sons (Asia) Publication Date: 2008 Pagination: xiv, 406 p. Layout: ill. Size: 24 cm ISBN (or other code): 978-0-470-82231-9 Price: gift Languages : English (eng) Class number: HF5415.1265 Abstract: Curricular : BBA/GE/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=19992 DigiMarketing : the essential guide to new media & digital marketing [printed text] / Wertime Kent ; Fenwick Ian . - Singapore : John Wiley & Sons (Asia), 2008 . - xiv, 406 p. : ill. ; 24 cm.
ISBN : 978-0-470-82231-9 : gift
Languages : English (eng)
Class number: HF5415.1265 Abstract: Curricular : BBA/GE/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=19992 Hold
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Barcode Call number Media type Location Section Status 32002000376093 HF5415 W49 2008 Book Graduate Library General Shelf Available Capitalist China / Woetzel Jonathan R. / Singapore : John Wiley & Sons (Asia) - 2003
Title : Capitalist China : strategies for revolutionized economy Material Type: printed text Authors: Woetzel Jonathan R. Publisher: Singapore : John Wiley & Sons (Asia) Publication Date: 2003 Pagination: xiv, 240 p. Layout: ill. Size: 24 cm ISBN (or other code): 978-0-470-82108-4 Languages : English (eng) Descriptors: [LCSH]Industrial policy Class number: HC427.95 Abstract: Curricular : GE Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=20644 Capitalist China : strategies for revolutionized economy [printed text] / Woetzel Jonathan R. . - Singapore : John Wiley & Sons (Asia), 2003 . - xiv, 240 p. : ill. ; 24 cm.
ISBN : 978-0-470-82108-4
Languages : English (eng)
Descriptors: [LCSH]Industrial policy Class number: HC427.95 Abstract: Curricular : GE Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=20644 Hold
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Barcode Call number Media type Location Section Status 32002000322725 HC427.95 W64 2003 Book Main Library Library Counter Available