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Advertising communications & promotion management / Rossiter, John R. / New York : McGraw-Hill Companies - 1997
Title : Advertising communications & promotion management Material Type: printed text Authors: Rossiter, John R., Author ; Percy, Larry, Associated Name Edition statement: 2nd ed. Publisher: New York : McGraw-Hill Companies Publication Date: 1997 Series: McGraw-Hill series in marketing Pagination: xvi, 640 p. ;b Layout: ill., pbk. Size: 26 cm. ISBN (or other code): 007053943X Price: 1045 Baht Languages : English (eng) Descriptors: [LCSH]Advertising
[LCSH]Communication in marketing
[LCSH]Sales promotionCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=678 Advertising communications & promotion management [printed text] / Rossiter, John R., Author ; Percy, Larry, Associated Name . - 2nd ed. . - , 1997 . - xvi, 640 p. ;b : ill., pbk. ; 26 cm.. - (McGraw-Hill series in marketing) .
ISBN : 007053943X : 1045 Baht
Languages : English (eng)
Descriptors: [LCSH]Advertising
[LCSH]Communication in marketing
[LCSH]Sales promotionCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=678 Hold
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Barcode Call number Media type Location Section Status 32002000020964 HF5821 A293 1997 c.1 Book Main Library Library Counter Available 32002000020956 HF5821 A293 1997 c.2 Book Main Library Library Counter Available Global marketing strategy / Douglas, Susan P. / New York : McGraw-Hill - 1995
Title : Global marketing strategy Material Type: printed text Authors: Douglas, Susan P., Author ; Craig, C. Samuel, Associated Name Edition statement: Intn. ed. Publisher: New York : McGraw-Hill Publication Date: 1995 Series: McGraw-Hill series in marketing Pagination: xx, 554 p. Layout: ill., pbk. Size: 24 cm. ISBN (or other code): 9780070134478 Price: 2849 Baht Languages : English (eng) Descriptors: [LCSH]Export marketing -- Management
[LCSH]Export marketing -- Management -- Case studiesCurricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=5256 Global marketing strategy [printed text] / Douglas, Susan P., Author ; Craig, C. Samuel, Associated Name . - Intn. ed. . - , 1995 . - xx, 554 p. : ill., pbk. ; 24 cm.. - (McGraw-Hill series in marketing) .
ISBN : 9780070134478 : 2849 Baht
Languages : English (eng)
Descriptors: [LCSH]Export marketing -- Management
[LCSH]Export marketing -- Management -- Case studiesCurricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=5256 Hold
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Barcode Call number Media type Location Section Status 32002000069359 HF1416 D68 1995 Book Graduate Library General Shelf Available Global marketing strategy / Douglas, Susan P. / New York : McGraw-Hill - 2005
Title : Global marketing strategy Material Type: printed text Authors: Douglas, Susan P., Author ; Craig, C. Samuel, Associated Name Edition statement: 3rd. ed. Publisher: New York : McGraw-Hill Publication Date: 2005 Series: McGraw-Hill series in marketing Pagination: xix, 503 p. Layout: ill., pbk. Size: 24 cm. ISBN (or other code): 0470010959 Price: 2849 Baht General note: With compliments of Ms.Rachanee Ungrangsi Languages : English (eng) Descriptors: [LCSH]Export marketing -- Management
[LCSH]Export marketing -- Management -- Case studiesCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=14826 Global marketing strategy [printed text] / Douglas, Susan P., Author ; Craig, C. Samuel, Associated Name . - 3rd. ed. . - , 2005 . - xix, 503 p. : ill., pbk. ; 24 cm.. - (McGraw-Hill series in marketing) .
ISBN : 0470010959 : 2849 Baht
With compliments of Ms.Rachanee Ungrangsi
Languages : English (eng)
Descriptors: [LCSH]Export marketing -- Management
[LCSH]Export marketing -- Management -- Case studiesCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=14826 Hold
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Barcode Call number Media type Location Section Status 32002000258960 HF1416 D68 2005 Book Main Library General Shelf Available