| Collection Title: | SIU IS | | Title : | Cross-border E-commerce Overseas Warehouse Model Selection | | Material Type: | printed text | | Authors: | Liu Ziqing, Author ; Eksiri Niyomsilp, Associate ; Fuangfa Amponstira, Associate | | Publisher: | Bangkok: Shinawatra University | | Publication Date: | 2020 | | Pagination: | vii, p. 73 | | Layout: | Tables, ill. | | Size: | 30 | | Price: | 500.00 Baht. | | General note: | SIU IS: SOM-MBA-A-2020-03
Independent study [M. [MBA-Accounting]] -- Shinawatra University, 2020 | | Languages : | English (eng) | | Descriptors: | [LCSH]Cross-Border
[LCSH]e-Commerce
| | Keywords: | cross-border e-commerce,
oversea location,
Comparative analysis method | | Abstract: | Under the macro background of post-financial crisis, China's cross-border e-commerce has achieved rapid and strong development. However, the stagnation of cross-border logistics limits the further development of cross-border e-commerce. At this time, the emergence of a new logistics model, overseas warehouse, effectively solves the problems existing in the traditional cross-border logistics model, such as long distribution cycle, high cost of return and exchange, and so on.
This paper takes the overseas warehouse as the research object, and tries to explore how to choose the overseas warehouse mode of cross-border e-commerce enterprises. Based on the analysis of the background of the rise of overseas positions, with the help of charts and charts, this paper analyzes the current development situation of the main overseas warehouse models in China (self-built overseas warehouse, FBA overseas warehouse, third party overseas warehouse), compares and analyzes their respective characteristics, and summarizes their respective advantages and disadvantages. Then from the macro and micro levels to study the main factors that affect the choice of overseas warehouse model. It is concluded that the macro influencing factors are the environment of the target market area, the national support policy to the overseas warehouse, and the micro influencing factors are the logistics cost and the strategy of the logistics system. Status, etc. It is concluded that the main factors that affect the choice of overseas warehouse mode are distribution cost, warehousing cost, safety and convenience, and summarize the experience and lessons in the process of overseas warehouse selection. Finally, on the basis of the above research, three types of enterprises suitable for overseas warehouse model and integrated overseas warehouse model are summarized respectively. Cross-border e-commerce enterprises suitable for Amazon FBA model include enterprises that have just begun to dabble in overseas warehouse business, small and medium-sized enterprises that lack popularity and overseas warehouse operators, and enterprises operating consumer durables. Cross-border e-commerce enterprises suitable for building their own overseas warehouse model include large brand-aware consumables. Enterprises, the enterprises that formulate the localization management strategy and the large enterprises with the particularity of the management products; the medium-sized enterprises which are suitable for the third-party overseas warehouse model, which have the middle brand awareness, the large product sales volume and the low added value of the products; the cross-border e-commerce enterprises suitable for the comprehensive overseas warehouse model are enterprises with large scale, strong logistics management ability and diversified product types. | | Curricular : | BBA/MBA | | Record link: | http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28101 |
SIU IS. Cross-border E-commerce Overseas Warehouse Model Selection [printed text] / Liu Ziqing, Author ; Eksiri Niyomsilp, Associate ; Fuangfa Amponstira, Associate . - [S.l.] : Bangkok: Shinawatra University, 2020 . - vii, p. 73 : Tables, ill. ; 30. 500.00 Baht. SIU IS: SOM-MBA-A-2020-03
Independent study [M. [MBA-Accounting]] -- Shinawatra University, 2020 Languages : English ( eng) | Descriptors: | [LCSH]Cross-Border
[LCSH]e-Commerce
| | Keywords: | cross-border e-commerce,
oversea location,
Comparative analysis method | | Abstract: | Under the macro background of post-financial crisis, China's cross-border e-commerce has achieved rapid and strong development. However, the stagnation of cross-border logistics limits the further development of cross-border e-commerce. At this time, the emergence of a new logistics model, overseas warehouse, effectively solves the problems existing in the traditional cross-border logistics model, such as long distribution cycle, high cost of return and exchange, and so on.
This paper takes the overseas warehouse as the research object, and tries to explore how to choose the overseas warehouse mode of cross-border e-commerce enterprises. Based on the analysis of the background of the rise of overseas positions, with the help of charts and charts, this paper analyzes the current development situation of the main overseas warehouse models in China (self-built overseas warehouse, FBA overseas warehouse, third party overseas warehouse), compares and analyzes their respective characteristics, and summarizes their respective advantages and disadvantages. Then from the macro and micro levels to study the main factors that affect the choice of overseas warehouse model. It is concluded that the macro influencing factors are the environment of the target market area, the national support policy to the overseas warehouse, and the micro influencing factors are the logistics cost and the strategy of the logistics system. Status, etc. It is concluded that the main factors that affect the choice of overseas warehouse mode are distribution cost, warehousing cost, safety and convenience, and summarize the experience and lessons in the process of overseas warehouse selection. Finally, on the basis of the above research, three types of enterprises suitable for overseas warehouse model and integrated overseas warehouse model are summarized respectively. Cross-border e-commerce enterprises suitable for Amazon FBA model include enterprises that have just begun to dabble in overseas warehouse business, small and medium-sized enterprises that lack popularity and overseas warehouse operators, and enterprises operating consumer durables. Cross-border e-commerce enterprises suitable for building their own overseas warehouse model include large brand-aware consumables. Enterprises, the enterprises that formulate the localization management strategy and the large enterprises with the particularity of the management products; the medium-sized enterprises which are suitable for the third-party overseas warehouse model, which have the middle brand awareness, the large product sales volume and the low added value of the products; the cross-border e-commerce enterprises suitable for the comprehensive overseas warehouse model are enterprises with large scale, strong logistics management ability and diversified product types. | | Curricular : | BBA/MBA | | Record link: | http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28101 |
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