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SIU IS. Influence of Online Brand Community Characteristics on Brand Loyalty and Community Commitment / Pankaj Yadav / Bangkok: Shinawatra University - 2018

Public ISBD No review available on this record. Collection Title: SIU IS Title : Influence of Online Brand Community Characteristics on Brand Loyalty and Community Commitment Material Type: printed text Authors: Pankaj Yadav, Author ; Ousanee Sawagvudcharee, Associated Name ; Chanchai Bunchapattanasakda, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2018 Pagination: vii, 64 p. Layout: Tables, ill. Size: 30 cm. Price: 500.00 Baht. General note: SIU IS: SOM-MBA-2018-N36 IS [MS. [MBA]] -- Shinawatra University, 2018 Languages : English (eng) Descriptors: [LCSH]Brand loyalty Keywords: Brand Community, Community Commitment, Brand Loyalty, Consumer-Initiated Community, Company-Initiated Community Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27984 SIU IS. Influence of Online Brand Community Characteristics on Brand Loyalty and Community Commitment [printed text] / Pankaj Yadav, Author ; Ousanee Sawagvudcharee, Associated Name ; Chanchai Bunchapattanasakda, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2018 . - vii, 64 p. : Tables, ill. ; 30 cm. 500.00 Baht. SIU IS: SOM-MBA-2018-N36 IS [MS. [MBA]] -- Shinawatra University, 2018 Languages : English (eng) Descriptors: [LCSH]Brand loyalty Keywords: Brand Community, Community Commitment, Brand Loyalty, Consumer-Initiated Community, Company-Initiated Community Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27984

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Barcode	Call number	Media type	Location	Section	Status
32002000607954	SIU IS: SOM-MBA-2018-N36 c.1	SIU Independent Study	Graduate Library	Thesis Corner	Available
32002000607953	SIU IS: SOM-MBA-2018-N36 c.2	SIU Independent Study	Graduate Library	Thesis Corner	Available