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Author Limpabandhu Buncha
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Add the result to your basket Make a suggestion Refine your search Apply to external sourcesSIU IS. Behavior Analysis for Chinese Security Investors When Stock Price Fluctuated / Yazhu Wang / Bangkok: Shinawatra University - 2018
Collection Title: SIU IS Title : Behavior Analysis for Chinese Security Investors When Stock Price Fluctuated Material Type: printed text Authors: Yazhu Wang, Author ; Buncha Limpabandhu, Associated Name ; Chanchai Bunchapattanasakda, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2018 Pagination: xiv, 99 p. Layout: Tables, ill. Size: 30 cm. Price: 500 Baht. General note: SIU IS: SOM-MBA-2018-04
IS [MS. [MBA]] -- Shinawatra University, 2018Languages : English (eng) Descriptors: [LCSH]Analysis
[LCSH]Corporations -- Investor relations
[LCSH]InvestmentsKeywords: Security investor,
Price fluctuated,
Behavior tendencyAbstract: It has already passed 28 years since the establishment of Chinese Security Market, this market is now becoming more and more mature and effective. Chinese Security Investors’ trading style has also followed the development of Chinese Security Market. So, in this independent study, we want to find the correct relationship between security investors’ demographic factors, psychological elements and their behavior tendency. In this research, the author used the quantitative research method. The samples were all selected from the China Securities Cooperation, Changsha sales department. The number of samples is 400. The research questionnaire was designed to be divided into three parts: demographic factors, psychological elements and behavior tendency. After collecting all the data, the researcher used the one-way ANOVA analysis method to test the relationship. The result shows that both Chinese Security Investors’ demographic factors and psychological elements have significant relationship between their behavior tendency when the price of stocks fluctuated. According to the results of the research, the author also gave out some recommendation to Chinese security investors to help them become more rational in the market. Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27834 SIU IS. Behavior Analysis for Chinese Security Investors When Stock Price Fluctuated [printed text] / Yazhu Wang, Author ; Buncha Limpabandhu, Associated Name ; Chanchai Bunchapattanasakda, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2018 . - xiv, 99 p. : Tables, ill. ; 30 cm.
500 Baht.
SIU IS: SOM-MBA-2018-04
IS [MS. [MBA]] -- Shinawatra University, 2018
Languages : English (eng)
Descriptors: [LCSH]Analysis
[LCSH]Corporations -- Investor relations
[LCSH]InvestmentsKeywords: Security investor,
Price fluctuated,
Behavior tendencyAbstract: It has already passed 28 years since the establishment of Chinese Security Market, this market is now becoming more and more mature and effective. Chinese Security Investors’ trading style has also followed the development of Chinese Security Market. So, in this independent study, we want to find the correct relationship between security investors’ demographic factors, psychological elements and their behavior tendency. In this research, the author used the quantitative research method. The samples were all selected from the China Securities Cooperation, Changsha sales department. The number of samples is 400. The research questionnaire was designed to be divided into three parts: demographic factors, psychological elements and behavior tendency. After collecting all the data, the researcher used the one-way ANOVA analysis method to test the relationship. The result shows that both Chinese Security Investors’ demographic factors and psychological elements have significant relationship between their behavior tendency when the price of stocks fluctuated. According to the results of the research, the author also gave out some recommendation to Chinese security investors to help them become more rational in the market. Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27834 Hold
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Barcode Call number Media type Location Section Status 32002000598126 SIU IS: SOM-MBA-2018-04 c.2 SIU Independent Study Graduate Library Thesis Corner Available 32002000598142 SIU IS: SOM-MBA-2018-04 c.1 SIU Independent Study Main Library Thesis Corner Available
Collection Title: SIU IS Title : Business Plan for a Medical Nursing Home Projects in Binzhou, Shandong, China Material Type: printed text Authors: Bu Xiaoying, Author ; Chanchai Bunchapattanasakda, Associated Name ; Buncha Limpabandhu, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2018 Pagination: vii, 59 p. Layout: Tables, ill Size: 30 ซม. Price: 500.00 General note: SIU IS: SOM-MBA-2018-03
IS [MS.[MBA]] -- Shinawatra University, 2018Languages : English (eng) Descriptors: [LCSH]Business planning
[LCSH]Home Nursing -- China
[LCSH]MedicalAbstract: With the appearance of aging population in China in recent years, China is experiencing the largest and fastest aging process in world history. China's aging problem has received more and more attention from the government and all walks of life. In almost every year, the state has introduced policies or regulations to facilitate the development of the pension service industry. At the same time, with the weakening of the family pension function in China, the existing pension methods, such as institutional pensions and community pensions, cannot meet the market demand of China's pension industry, either quantitatively or qualitatively. The Quick Care (QK) nursing home program is based on the above-mentioned social development direction and market trend, combined with the concept of “Combination of medical care and pension service” advocated by the country. The purpose is to find a solution that is suitable for the development of the future pension industry in China.
This business plan elaborates the project overview of QK nursing home in the mode of combining medical care and pension service, and clarifies its profit model and core competitiveness. It also analyzes the macro and micro environments of the QK nursing home through SLEPT analysis model and Porter's five force model. At the same time, the customer's demand characteristics were analyzed. Using the STP market segmentation strategy analysis, the market positioning of QK nursing home, marketing strategies such as services, promotions, and prices were clarified. In the operation plan, the organization structure were introduced, and the operation strategies in different development periods were elaborated according to the enterprise life cycle analysis. Finally, a five-year financial forecast was analyzed on the project's business plan.
Through this study, we believe that the QK nursing home program under the model of combining medical care and pension service is in line with the future development direction of China's pension market. Its advantage lies in building its own business model based on the concept of a combination of medical care and pension service. The QK nursing home program pursues a balance between the two that best suits the lives of the elderly. With limited resources, let the elderly to obtain maximum benefits, while meeting the needs of the elderly in medical care and pension service, and improving the elderly living in nursing homes. Life experience and quality of life, QK nursing home's target customers are elderly people who have a certain degree of economic spending power and have high requirements for their own health.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27826 SIU IS. Business Plan for a Medical Nursing Home Projects in Binzhou, Shandong, China [printed text] / Bu Xiaoying, Author ; Chanchai Bunchapattanasakda, Associated Name ; Buncha Limpabandhu, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2018 . - vii, 59 p. : Tables, ill ; 30 ซม.
500.00
SIU IS: SOM-MBA-2018-03
IS [MS.[MBA]] -- Shinawatra University, 2018
Languages : English (eng)
Descriptors: [LCSH]Business planning
[LCSH]Home Nursing -- China
[LCSH]MedicalAbstract: With the appearance of aging population in China in recent years, China is experiencing the largest and fastest aging process in world history. China's aging problem has received more and more attention from the government and all walks of life. In almost every year, the state has introduced policies or regulations to facilitate the development of the pension service industry. At the same time, with the weakening of the family pension function in China, the existing pension methods, such as institutional pensions and community pensions, cannot meet the market demand of China's pension industry, either quantitatively or qualitatively. The Quick Care (QK) nursing home program is based on the above-mentioned social development direction and market trend, combined with the concept of “Combination of medical care and pension service” advocated by the country. The purpose is to find a solution that is suitable for the development of the future pension industry in China.
This business plan elaborates the project overview of QK nursing home in the mode of combining medical care and pension service, and clarifies its profit model and core competitiveness. It also analyzes the macro and micro environments of the QK nursing home through SLEPT analysis model and Porter's five force model. At the same time, the customer's demand characteristics were analyzed. Using the STP market segmentation strategy analysis, the market positioning of QK nursing home, marketing strategies such as services, promotions, and prices were clarified. In the operation plan, the organization structure were introduced, and the operation strategies in different development periods were elaborated according to the enterprise life cycle analysis. Finally, a five-year financial forecast was analyzed on the project's business plan.
Through this study, we believe that the QK nursing home program under the model of combining medical care and pension service is in line with the future development direction of China's pension market. Its advantage lies in building its own business model based on the concept of a combination of medical care and pension service. The QK nursing home program pursues a balance between the two that best suits the lives of the elderly. With limited resources, let the elderly to obtain maximum benefits, while meeting the needs of the elderly in medical care and pension service, and improving the elderly living in nursing homes. Life experience and quality of life, QK nursing home's target customers are elderly people who have a certain degree of economic spending power and have high requirements for their own health.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27826 Hold
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Barcode Call number Media type Location Section Status 32002000597904 SIU IS: SOM-MBA-2018-03 c.2 SIU Independent Study Graduate Library Thesis Corner Available 32002000597896 SIU IS: SOM-MBA-2018-03 c.1 SIU Independent Study Main Library Thesis Corner Available
Collection Title: SIU IS Title : Customer Satisfaction towards drinking water business in Sagaing Region, Myanmar. Material Type: printed text Authors: Kaung Khant Soe, Author ; Buncha Limpabandhu, Associated Name ; Chanchai Bunchapattanasakda, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2018 Pagination: vii, 67 p. Layout: Tables, ill. Size: 30 cm. Price: 500.00 Baht. General note: SIU IS: SOM-MBA-2018-M05
IS [MS. [MBA]] -- Shinawatra University, 2018Languages : English (eng) Descriptors: [LCSH]Business
[LCSH]Customer satisfactionKeywords: Customer Satisfaction,
Door to door services,
Promotion Factor,
Service QualityAbstract: Customer satisfaction has been one of the main concerns of bottled water business. This has been necessitated by the stiff competition in the bottled water business. This study contributes to the literature by considering a model for testing the quality of deposit services in the bottled water business. This research has studied and ranked the service quality and its relation with customers' satisfaction in a bottled water business in Sagaing region. The study statistical sample was calculated using the formula; then a questionnaire was designed and distributed among sample members and finally, the research hypotheses were examined using collected data.
This study assesses customer satisfaction of service quality and determines whether services provided by the companies are acceptable to customers based on various levels of customer opinion regarding service quality. The methodology is based on primary data collected through a well-structured questionnaire administered on a sample size of 400 respondents selected from customers in Sagaing regions. In order to assess the customer satisfaction in relation to the quality of service, five attributes were used to create a better understanding of the relationship between the attributes and customer satisfaction, by focusing on the bottled water business in Sagaing region. Perceived quality of drinking water has a positive relationship with consumers’ consumption behavior of drinking water. Trust in water companies have a positive influence on perceived quality of drinking water. Risk perception has a negative influence on perceived water quality. Perceived quality of drinking water was found to mediate the effect of risk perception and trust in water companies on consumers’ consumption behavior of drinking water. Findings from this study will also enable tap water companies, bottled water companies, the Myanmar government and water related agencies to better understand the needs and demands of drinking water consumers.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27850 SIU IS. Customer Satisfaction towards drinking water business in Sagaing Region, Myanmar. [printed text] / Kaung Khant Soe, Author ; Buncha Limpabandhu, Associated Name ; Chanchai Bunchapattanasakda, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2018 . - vii, 67 p. : Tables, ill. ; 30 cm.
500.00 Baht.
SIU IS: SOM-MBA-2018-M05
IS [MS. [MBA]] -- Shinawatra University, 2018
Languages : English (eng)
Descriptors: [LCSH]Business
[LCSH]Customer satisfactionKeywords: Customer Satisfaction,
Door to door services,
Promotion Factor,
Service QualityAbstract: Customer satisfaction has been one of the main concerns of bottled water business. This has been necessitated by the stiff competition in the bottled water business. This study contributes to the literature by considering a model for testing the quality of deposit services in the bottled water business. This research has studied and ranked the service quality and its relation with customers' satisfaction in a bottled water business in Sagaing region. The study statistical sample was calculated using the formula; then a questionnaire was designed and distributed among sample members and finally, the research hypotheses were examined using collected data.
This study assesses customer satisfaction of service quality and determines whether services provided by the companies are acceptable to customers based on various levels of customer opinion regarding service quality. The methodology is based on primary data collected through a well-structured questionnaire administered on a sample size of 400 respondents selected from customers in Sagaing regions. In order to assess the customer satisfaction in relation to the quality of service, five attributes were used to create a better understanding of the relationship between the attributes and customer satisfaction, by focusing on the bottled water business in Sagaing region. Perceived quality of drinking water has a positive relationship with consumers’ consumption behavior of drinking water. Trust in water companies have a positive influence on perceived quality of drinking water. Risk perception has a negative influence on perceived water quality. Perceived quality of drinking water was found to mediate the effect of risk perception and trust in water companies on consumers’ consumption behavior of drinking water. Findings from this study will also enable tap water companies, bottled water companies, the Myanmar government and water related agencies to better understand the needs and demands of drinking water consumers.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27850 Hold
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Barcode Call number Media type Location Section Status 32002000598308 SIU IS: SOM-MBA-2018-M05 c.1 SIU Independent Study Graduate Library Thesis Corner Available 32002000598399 SIU IS: SOM-MBA-2018-M05 c.2 SIU Independent Study Graduate Library Thesis Corner Available
Collection Title: SIU IS Title : Effects of Compensation Management on Employees’ Satisfaction of High Tech Construction Companies in Yangon Material Type: printed text Authors: Khin Thanda Oo, Author ; Buncha Limpabandhu, Associated Name ; Ousanee Sawagvudcharee, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2018 General note: SIU IS: SOM-MBA-2018-M07
IS [MS. [MBA]] -- Shinawatra University, 2018Languages : English (eng) Descriptors: [LCSH]Compensation management -- Yangon
[LCSH]Motivation (Psychology)Keywords: Employee Satisfaction,
Motivation,
Job SecurityAbstract: This paper analyzes the level of job satisfaction among employees of High Tech construction along with the consideration of gender, age and experience differences. Employees were selected using purposive sampling method for the study. Further, a total of 95 respondents were selected randomly from the High Tech Concrete Yangon head offices The modified Minnesota Satisfaction Questionnaire (MSQ) was used to gather data about the job satisfaction of respondents. The results indicate that almost 66% of employees are satisfied or highly satisfied with their jobs. ‘Job security’ is the most significant factor of job satisfaction to the employees of High Tech Company. Level of job satisfaction does not differ significantly between male and female employees. However, there are significant differences in level of job satisfaction among various age groups of employees Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27852 SIU IS. Effects of Compensation Management on Employees’ Satisfaction of High Tech Construction Companies in Yangon [printed text] / Khin Thanda Oo, Author ; Buncha Limpabandhu, Associated Name ; Ousanee Sawagvudcharee, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2018.
SIU IS: SOM-MBA-2018-M07
IS [MS. [MBA]] -- Shinawatra University, 2018
Languages : English (eng)
Descriptors: [LCSH]Compensation management -- Yangon
[LCSH]Motivation (Psychology)Keywords: Employee Satisfaction,
Motivation,
Job SecurityAbstract: This paper analyzes the level of job satisfaction among employees of High Tech construction along with the consideration of gender, age and experience differences. Employees were selected using purposive sampling method for the study. Further, a total of 95 respondents were selected randomly from the High Tech Concrete Yangon head offices The modified Minnesota Satisfaction Questionnaire (MSQ) was used to gather data about the job satisfaction of respondents. The results indicate that almost 66% of employees are satisfied or highly satisfied with their jobs. ‘Job security’ is the most significant factor of job satisfaction to the employees of High Tech Company. Level of job satisfaction does not differ significantly between male and female employees. However, there are significant differences in level of job satisfaction among various age groups of employees Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27852 Hold
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Barcode Call number Media type Location Section Status 32002000598290 SIU IS: SOM-MBA-2018-M07 c.1 SIU Independent Study Graduate Library Thesis Corner Available 32002000598381 SIU IS: SOM-MBA-2018-M07 c.2 SIU Independent Study Graduate Library Thesis Corner Available
Collection Title: SIU IS Title : The Influence Factors and Trend Analysis of the International Gold Price Material Type: printed text Authors: Ma Zhicheng, Author ; Chanchai Bunchapattanasakda, Associated Name ; Buncha Limpabandhu, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2018 Pagination: vi, 61 p. Layout: Tables, ill Size: 30 cm. Price: 500.00 General note: SIU IS: SOM-MBA-2018-02
IS [MS. [MBA]] -- Shinawatra University, 2018Languages : English (eng) Descriptors: [LCSH]Regression analysis Keywords: International Gold Price, International Crude Oil Price, US dollar index, EUR, GBP, Renminbi, Regression analysis Abstract: Since the collapse of the Bretton Woods System, gold gradually stepped into the stage of market-oriented pricing. Due to the price of gold no longer pegged to the dollar, the price began to change radically. Because the gold has both the goods attribute and the monetary attribute, its pricing mechanism is also different from ordinary commodities. Therefore, the price of gold has also become the focus of attention and research of scholars in the world. Since the plunge of the international gold price 2013, the gold price still does not back to the high position. With the changes of the international situation in recent years: Britain quit EU, Syria War, Trade war of USA and China. There has been one rising trend of the international gold price in the international gold market. Thus, it is meaningful to analyze the influence factors of the international gold price and predict the price trend in the future.
This paper firstly analyzes the various factors of the international gold price from the view of theory. Then the study mainly chooses five variables which are most related to the current situation to do empirical study. They are international crude oil price, US dollar index, EUR exchange rate, GBP exchange rate and Renminbi exchange rate. This paper selects the monthly data of them from 1998.01-2017.12 to do multiple linear regression analysis and set up regression model. According to the empirical study, the study finds some influence factors of the international gold price. In the end of paper, the study simply predicts the trend of the international gold price and provide some recommendations for investors, gold producers, gold merchants by combining the current actual situation with the results of empirical study.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27772 SIU IS. The Influence Factors and Trend Analysis of the International Gold Price [printed text] / Ma Zhicheng, Author ; Chanchai Bunchapattanasakda, Associated Name ; Buncha Limpabandhu, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2018 . - vi, 61 p. : Tables, ill ; 30 cm.
500.00
SIU IS: SOM-MBA-2018-02
IS [MS. [MBA]] -- Shinawatra University, 2018
Languages : English (eng)
Descriptors: [LCSH]Regression analysis Keywords: International Gold Price, International Crude Oil Price, US dollar index, EUR, GBP, Renminbi, Regression analysis Abstract: Since the collapse of the Bretton Woods System, gold gradually stepped into the stage of market-oriented pricing. Due to the price of gold no longer pegged to the dollar, the price began to change radically. Because the gold has both the goods attribute and the monetary attribute, its pricing mechanism is also different from ordinary commodities. Therefore, the price of gold has also become the focus of attention and research of scholars in the world. Since the plunge of the international gold price 2013, the gold price still does not back to the high position. With the changes of the international situation in recent years: Britain quit EU, Syria War, Trade war of USA and China. There has been one rising trend of the international gold price in the international gold market. Thus, it is meaningful to analyze the influence factors of the international gold price and predict the price trend in the future.
This paper firstly analyzes the various factors of the international gold price from the view of theory. Then the study mainly chooses five variables which are most related to the current situation to do empirical study. They are international crude oil price, US dollar index, EUR exchange rate, GBP exchange rate and Renminbi exchange rate. This paper selects the monthly data of them from 1998.01-2017.12 to do multiple linear regression analysis and set up regression model. According to the empirical study, the study finds some influence factors of the international gold price. In the end of paper, the study simply predicts the trend of the international gold price and provide some recommendations for investors, gold producers, gold merchants by combining the current actual situation with the results of empirical study.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27772 Hold
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Barcode Call number Media type Location Section Status 32002000597730 SIU IS: SOM-MBA-2018-02 c.2 SIU Independent Study Graduate Library Thesis Corner Available 32002000597748 SIU IS: SOM-MBA-2018-02 c.1 SIU Independent Study Main Library Thesis Corner Available
Collection Title: SIU IS Title : Investors' Perception of Investment in Capital Market of Nepal Material Type: printed text Authors: Sukeshna Baidya, Author ; Buncha Limpabandhu, Associated Name ; Chanchai Bunchapattanasakda, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2018 Pagination: vii, 73 p. Layout: Tables, ill. Size: 30 cm. Price: 500.00 Baht. General note: SIU IS: SOM-MBA-2018-N25
IS [MS. [MBA]] -- Shinawatra University, 2018Languages : English (eng) Descriptors: [LCSH]Capital market -- Nepal
[LCSH]InvestmentKeywords: Investors' Perception,
Accounting Information,
Wealth Maximization,
Advocate Recommendation,
Self-image/Firm's Image Coincidence,
Neutral InformationCurricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27978 SIU IS. Investors' Perception of Investment in Capital Market of Nepal [printed text] / Sukeshna Baidya, Author ; Buncha Limpabandhu, Associated Name ; Chanchai Bunchapattanasakda, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2018 . - vii, 73 p. : Tables, ill. ; 30 cm.
500.00 Baht.
SIU IS: SOM-MBA-2018-N25
IS [MS. [MBA]] -- Shinawatra University, 2018
Languages : English (eng)
Descriptors: [LCSH]Capital market -- Nepal
[LCSH]InvestmentKeywords: Investors' Perception,
Accounting Information,
Wealth Maximization,
Advocate Recommendation,
Self-image/Firm's Image Coincidence,
Neutral InformationCurricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27978 Hold
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Barcode Call number Media type Location Section Status 32002000607941 SIU IS: SOM-MBA-2018-N25 c.2 SIU Independent Study Graduate Library Thesis Corner Available 32002000607944 SIU IS: SOM-MBA-2018-N25 c.1 SIU Independent Study Main Library Thesis Corner Available
Collection Title: SIU IS Title : A Study of Concrete Admixture Industry in Myanmar with Implications on Marketing Strategy for MINOKCA Material Type: printed text Authors: Zay Ya Aung, Author ; Wilaiporn Laohakosol, Associated Name ; Buncha Limpabandhu, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2018 Pagination: vii, 60 p. Layout: Tables, ill. Size: 30 cm. Price: 500.00 General note: The purpose of this study is to find out the customer needs, wants and expectations for concrete admixture industry in Myanmar. The local brand, MINOKCA wants to compete with international brands. Therefore, MINOKCA needs to provide a marketing strategy which is competitive, Marketing mix will be needed namely product, price, place and promotion. Nowadays, as Myanmar is developing quickly, more businesses both local and foreign are being opened and the competition gets higher and higher. Therefore, researcher expected to find the level of brand awareness of foreign brands as compared with the local ones, including promotion programs from suppliers. Interviews were used to find out customers’ views. With the first round interview, researcher noticed that the expected information was not relevant. Customers really want quality of admixture with right proportion to match their raw materials, affordable price and technical service.
Interview data were collected from the sample size of 12 people. All of respondents are QC engineers who are executive level in their organizations. The interviews covered customers’ difficulties, benefits of using admixture, advertising channels, after sale service, and criteria for choosing the admixture.
The study revealed that customers need most is quality of product as how much match with their raw materials including cements and secondly they want affordable price for this admixture and their expectation includes technical service from supplier which can solve their problems. Customers do not care about brand of admixture. Most of interviewees do not know about concrete technology properly because this subject covers many areas and innovation.Languages : English (eng) Descriptors: [LCSH]Concrete -- Mixing
[LCSH]MarketingKeywords: Concrete admixture,
Marketing strategy,
Ready mixed concrete,
Competition,
International brand,
InnovationCurricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27707 SIU IS. A Study of Concrete Admixture Industry in Myanmar with Implications on Marketing Strategy for MINOKCA [printed text] / Zay Ya Aung, Author ; Wilaiporn Laohakosol, Associated Name ; Buncha Limpabandhu, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2018 . - vii, 60 p. : Tables, ill. ; 30 cm.
500.00
The purpose of this study is to find out the customer needs, wants and expectations for concrete admixture industry in Myanmar. The local brand, MINOKCA wants to compete with international brands. Therefore, MINOKCA needs to provide a marketing strategy which is competitive, Marketing mix will be needed namely product, price, place and promotion. Nowadays, as Myanmar is developing quickly, more businesses both local and foreign are being opened and the competition gets higher and higher. Therefore, researcher expected to find the level of brand awareness of foreign brands as compared with the local ones, including promotion programs from suppliers. Interviews were used to find out customers’ views. With the first round interview, researcher noticed that the expected information was not relevant. Customers really want quality of admixture with right proportion to match their raw materials, affordable price and technical service.
Interview data were collected from the sample size of 12 people. All of respondents are QC engineers who are executive level in their organizations. The interviews covered customers’ difficulties, benefits of using admixture, advertising channels, after sale service, and criteria for choosing the admixture.
The study revealed that customers need most is quality of product as how much match with their raw materials including cements and secondly they want affordable price for this admixture and their expectation includes technical service from supplier which can solve their problems. Customers do not care about brand of admixture. Most of interviewees do not know about concrete technology properly because this subject covers many areas and innovation.
Languages : English (eng)
Descriptors: [LCSH]Concrete -- Mixing
[LCSH]MarketingKeywords: Concrete admixture,
Marketing strategy,
Ready mixed concrete,
Competition,
International brand,
InnovationCurricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27707 Hold
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Barcode Call number Media type Location Section Status 32002000597383 SIU IS: SOM-MBA-2018-M02 SIU Independent Study Graduate Library Thesis Corner Available
Collection Title: SIU SS Title : Exploration of Tourism Service Quality and Customer Complaints in Pokhara Material Type: printed text Authors: Bal Ram Bhattarai, Author ; John Walsh, Associated Name ; Buncha Limpabandhu, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2018 Pagination: vi, 89 p. Layout: ill. Size: 30 cm. Price: 500.00 Baht. General note: SIU SS: SOM-PhD-M-2018-04
Special Study. [PhD. [Philosophy in Management]] -- Shinawatra University, 2018Languages : English (eng) Descriptors: [LCSH]Quality assurance
[LCSH]Service Quality
[LCSH]Tourism -- Nepal -- PokharaKeywords: Customers’ complaint behaviors,
Customer’s dissatisfaction response
Pokhara Nepal,
Service Quality,
Tourism EntrepreneursAbstract: Importance of service is increasing day by day in every modern economy of the world. Tourism is one of the important parts of service economy. It is a study of tourism sector of Nepal particularly Pokhara. The main aim of the study is to explore the general trend and situation of tourism service in Nepal and how the tourism service providers or entrepreneurs of Pokhara have been able to understand the dissatisfaction of tourist and being able appropriately response to them. Primarily qualitative approach has been adopted to collect primary information from tourism entrepreneurs and experts and tourists. Manual content analysis has been carried out to analyses the data.
The arrival trend of tourist in Nepal is increasing each year except the adverse situation of Nepal. India, China, USA, UK and Sri Lanka are the five major nations to send their citizens to Napal as tourist. India and China are contributing about forty percent of the tourism market these days with a constant increase over the two decades. Mainly three kinds of visitors namely holidays, pilgrimage and adventure tourist are visiting Nepal but these days corporate tourism is also being popular. Visitors are coming with good knowledge about the different tourism related activities which have made them more demanding than before. Tourism entrepreneurs of Pokhara are aware of identifying and appropriately handling the customer’s complaints. They are taking different initiatives on identifying and making to vent the complaint from their guest. More than one third of total tourists are re-visitors of Pokhara.Curricular : BBA/MBA/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27849 SIU SS. Exploration of Tourism Service Quality and Customer Complaints in Pokhara [printed text] / Bal Ram Bhattarai, Author ; John Walsh, Associated Name ; Buncha Limpabandhu, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2018 . - vi, 89 p. : ill. ; 30 cm.
500.00 Baht.
SIU SS: SOM-PhD-M-2018-04
Special Study. [PhD. [Philosophy in Management]] -- Shinawatra University, 2018
Languages : English (eng)
Descriptors: [LCSH]Quality assurance
[LCSH]Service Quality
[LCSH]Tourism -- Nepal -- PokharaKeywords: Customers’ complaint behaviors,
Customer’s dissatisfaction response
Pokhara Nepal,
Service Quality,
Tourism EntrepreneursAbstract: Importance of service is increasing day by day in every modern economy of the world. Tourism is one of the important parts of service economy. It is a study of tourism sector of Nepal particularly Pokhara. The main aim of the study is to explore the general trend and situation of tourism service in Nepal and how the tourism service providers or entrepreneurs of Pokhara have been able to understand the dissatisfaction of tourist and being able appropriately response to them. Primarily qualitative approach has been adopted to collect primary information from tourism entrepreneurs and experts and tourists. Manual content analysis has been carried out to analyses the data.
The arrival trend of tourist in Nepal is increasing each year except the adverse situation of Nepal. India, China, USA, UK and Sri Lanka are the five major nations to send their citizens to Napal as tourist. India and China are contributing about forty percent of the tourism market these days with a constant increase over the two decades. Mainly three kinds of visitors namely holidays, pilgrimage and adventure tourist are visiting Nepal but these days corporate tourism is also being popular. Visitors are coming with good knowledge about the different tourism related activities which have made them more demanding than before. Tourism entrepreneurs of Pokhara are aware of identifying and appropriately handling the customer’s complaints. They are taking different initiatives on identifying and making to vent the complaint from their guest. More than one third of total tourists are re-visitors of Pokhara.Curricular : BBA/MBA/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27849 Hold
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Barcode Call number Media type Location Section Status 32002000598274 SIU SS: SOM-PhD-M-2018-04 c.1 SIU Special Study Graduate Library Thesis Corner Available
Collection Title: SIU Thesis Title : Evaluating Motivational Factors and their Impacts on Employees’ Performance Material Type: printed text Authors: Pragati Adhikari Bindukar, Author ; Wilaiporn Laohakosol, Associated Name ; Buncha Limpabandhu, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2018 Pagination: vi, 76 p. Layout: Tables, ill. Size: 30 cm. Price: 500 Baht. General note: SIU THE: SOM-MBA-2018-N16
THE [MS.[MBA]] -- Shinawatra University, 2018Languages : English (eng) Descriptors: [LCSH]Employee motivation
[LCSH]Organizational CultureKeywords: Organizational culture,
Working environment,
Team work and communicationAbstract: The study examines the motivational factors and its impact on employee performance in Valley group. Employees are the most valuable asset in any organization. A successful and highly productive business can be achieved by engaging them in improving their performance. Not all employees are equal in their working and they have different modes of working in that some have the highest capability regardless of the incentive while others may have an occasional jump-start
This study gives an overview motivational factors and its impact on employee performance in Valley group. Performance is the important term used in the modern organizational structure. It has been identified from different meanings. According to process view, performance is defined as the conversion of efforts into productivities in order to achieve some particular results. The study consists employee performance on the basis of various kinds of motivational factors. The study found that there exists positive significance in the communication performance of employees at work place which indicates that higher the communication higher would be employee performance.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27832 SIU Thesis. Evaluating Motivational Factors and their Impacts on Employees’ Performance [printed text] / Pragati Adhikari Bindukar, Author ; Wilaiporn Laohakosol, Associated Name ; Buncha Limpabandhu, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2018 . - vi, 76 p. : Tables, ill. ; 30 cm.
500 Baht.
SIU THE: SOM-MBA-2018-N16
THE [MS.[MBA]] -- Shinawatra University, 2018
Languages : English (eng)
Descriptors: [LCSH]Employee motivation
[LCSH]Organizational CultureKeywords: Organizational culture,
Working environment,
Team work and communicationAbstract: The study examines the motivational factors and its impact on employee performance in Valley group. Employees are the most valuable asset in any organization. A successful and highly productive business can be achieved by engaging them in improving their performance. Not all employees are equal in their working and they have different modes of working in that some have the highest capability regardless of the incentive while others may have an occasional jump-start
This study gives an overview motivational factors and its impact on employee performance in Valley group. Performance is the important term used in the modern organizational structure. It has been identified from different meanings. According to process view, performance is defined as the conversion of efforts into productivities in order to achieve some particular results. The study consists employee performance on the basis of various kinds of motivational factors. The study found that there exists positive significance in the communication performance of employees at work place which indicates that higher the communication higher would be employee performance.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27832 Hold
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Barcode Call number Media type Location Section Status 32002000598076 SIU THE: SOM-MBA-2018-N16 c.1 SIU Thesis and Dissertation Graduate Library Thesis Corner Available 32002000598100 SIU THE: SOM-MBA-2018-N16 c.2 SIU Thesis and Dissertation Graduate Library Thesis Corner Available
