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Author Gerdruang Atiporn
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Add the result to your basket Make a suggestion Refine your search Apply to external sourcesSIU IS. Impacts of Mobile Banking on Agricultural Development Bank Ltd. / Soniya Pandey / Bangkok: Shinawatra University - 2019
Collection Title: SIU IS Title : Impacts of Mobile Banking on Agricultural Development Bank Ltd. Material Type: printed text Authors: Soniya Pandey, Author ; Ousanee Sawagvudcharee, Associated Name ; Atiporn Gerdruang, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2019 Pagination: viii, 59 p. Layout: Tables, ill. Size: 30 cm. Price: 500.00 Baht. General note: SIU IS: SOM-MBA-2019-N18
IS [MS. [MBA]] -- Shinawatra University, 2019Languages : English (eng) Descriptors: [LCSH]Banks and banking
[LCSH]Mobile commerceKeywords: Bank, Market Risk, Profitability, Risk Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28000 SIU IS. Impacts of Mobile Banking on Agricultural Development Bank Ltd. [printed text] / Soniya Pandey, Author ; Ousanee Sawagvudcharee, Associated Name ; Atiporn Gerdruang, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2019 . - viii, 59 p. : Tables, ill. ; 30 cm.
500.00 Baht.
SIU IS: SOM-MBA-2019-N18
IS [MS. [MBA]] -- Shinawatra University, 2019
Languages : English (eng)
Descriptors: [LCSH]Banks and banking
[LCSH]Mobile commerceKeywords: Bank, Market Risk, Profitability, Risk Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28000 Hold
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Barcode Call number Media type Location Section Status 32002000607446 SIU IS: SOM-MBA-2019-N18 c.1 SIU Independent Study Graduate Library Thesis Corner Available 32002000607444 SIU IS: SOM-MBA-2019-N18 c.2 SIU Independent Study Graduate Library Thesis Corner Available SIU IS. Influence of Web-Based Job Portals in Job Seeking Behavior of Nepalese Consumers / Manisha Pandey / Bangkok: Shinawatra University - 2019
Collection Title: SIU IS Title : Influence of Web-Based Job Portals in Job Seeking Behavior of Nepalese Consumers Material Type: printed text Authors: Manisha Pandey, Author ; Ousanee Sawagvudcharee, Associated Name ; Atiporn Gerdruang, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2019 Pagination: vi, 78 p. Layout: Tables, ill. Size: 30 cm. Price: 500.00 Baht. General note: SIU IS: SOM-MBA-2019-N09
IS [MS. [MBA]] -- Shinawatra University, 2019Languages : English (eng) Descriptors: [LCSH]Service
[LCSH]User interfaceKeywords: Job Seeking Behavior, Core Service, Facilitating Service, Supporting Service, User Interface Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27996 SIU IS. Influence of Web-Based Job Portals in Job Seeking Behavior of Nepalese Consumers [printed text] / Manisha Pandey, Author ; Ousanee Sawagvudcharee, Associated Name ; Atiporn Gerdruang, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2019 . - vi, 78 p. : Tables, ill. ; 30 cm.
500.00 Baht.
SIU IS: SOM-MBA-2019-N09
IS [MS. [MBA]] -- Shinawatra University, 2019
Languages : English (eng)
Descriptors: [LCSH]Service
[LCSH]User interfaceKeywords: Job Seeking Behavior, Core Service, Facilitating Service, Supporting Service, User Interface Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27996 Hold
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Barcode Call number Media type Location Section Status 32002000607465 SIU IS: SOM-MBA-2019-N09 c.1 SIU Independent Study Graduate Library Thesis Corner Available 32002000607461 SIU IS: SOM-MBA-2019-N09 c.2 SIU Independent Study Graduate Library Thesis Corner Available SIU SS. The Study of Problem and Solutions in Knowledge Management: Case Study of an University in Thailand / Atiporn Gerdruang / Bangkok: Shinawatra University - 2016
Collection Title: SIU SS Title : The Study of Problem and Solutions in Knowledge Management: Case Study of an University in Thailand Material Type: printed text Authors: Atiporn Gerdruang, Author ; Fuangfa Amponstira, Associated Name ; Petcharat Lovichakorntikul, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2016 Pagination: vi, 55 p. Layout: ill, tables Size: 30 cm. Price: 500.00 General note: SIU SS: SOM-PhD-2016-07
Special Study. [PhD [Philosophy in Management]] -- Shinawatra University, 2016Languages : English (eng) Descriptors: [LCSH]Knowledge management -- Thailand Keywords: knowledge management
Non academic staff
UniversityAbstract: The Purpose of this research is to study the problem and the impact of knowledge management in The University. In the process of knowledge management, leadership, culture in the field of knowledge management, knowledge management Technology and knowledge management measurement and to recommendations and guidelines for knowledge management in The University. The method of this study used quantitative research by group of the statistics Non academic staff in The University mount 52 persons and analyzed by descriptive statistics.
The result of this study points out that the problems of knowledge management in The University. Is moderate Includes the process of Knowledge Management. There is a rare level. Knowledge Management measurement, Culture in the field of knowledge management, Leadership and Knowledge management Technology There are a moderate level.Curricular : BBA/MBA/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=26518 SIU SS. The Study of Problem and Solutions in Knowledge Management: Case Study of an University in Thailand [printed text] / Atiporn Gerdruang, Author ; Fuangfa Amponstira, Associated Name ; Petcharat Lovichakorntikul, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2016 . - vi, 55 p. : ill, tables ; 30 cm.
500.00
SIU SS: SOM-PhD-2016-07
Special Study. [PhD [Philosophy in Management]] -- Shinawatra University, 2016
Languages : English (eng)
Descriptors: [LCSH]Knowledge management -- Thailand Keywords: knowledge management
Non academic staff
UniversityAbstract: The Purpose of this research is to study the problem and the impact of knowledge management in The University. In the process of knowledge management, leadership, culture in the field of knowledge management, knowledge management Technology and knowledge management measurement and to recommendations and guidelines for knowledge management in The University. The method of this study used quantitative research by group of the statistics Non academic staff in The University mount 52 persons and analyzed by descriptive statistics.
The result of this study points out that the problems of knowledge management in The University. Is moderate Includes the process of Knowledge Management. There is a rare level. Knowledge Management measurement, Culture in the field of knowledge management, Leadership and Knowledge management Technology There are a moderate level.Curricular : BBA/MBA/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=26518 Hold
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Barcode Call number Media type Location Section Status 32002000591683 SIU SS: SOM-PhD-M-2016-07 SIU Special Study Graduate Library General Shelf Available SIU Thesis. High Performing Organization Model in the Office of National Broadcasting and Telecommunication Commission (NBTC) in Thailand / Atiporn Gerdruang / Bangkok: Shinawatra University - 2019
Collection Title: SIU Thesis Title : High Performing Organization Model in the Office of National Broadcasting and Telecommunication Commission (NBTC) in Thailand Material Type: printed text Authors: Atiporn Gerdruang, Author ; Chanchai Bunchapattanasakda, Associated Name ; Fuangfa Amponstira, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2019 Pagination: viii, 146 p. Layout: Tables, ill. Size: 30 cm. Price: 500.00 baht General note: SIU THE: SOM-PhD-M-2019-03
Thesis. [PhD. [Philosophy in Management]].-- Shinawatra University, 2019Languages : English (eng) Descriptors: [LCSH]High Performance Organization (HPO)
[LCSH]OrganizationKeywords: Exploratory factor analysis, high-performance, organization Abstract: The purposes of this study were1) to learn the characteristics of NBTC high performance organization, 2) to consider the factors of high performance organization of NBTC, and 3) to suggest the theoretical model of the organization that is high performance organization in the NBTC. The population in this study was 240 people. Questionnaires were employed to collect data and the data was analyzed processing exploratory factor analysis by using the method of principal component analysis, using Varimax Method to rotate the element core perpendicularly.
The finding showed that:
1. In the overall, high level of the characteristics of high- performance organizations of NBTC was observed with mean and S.D. scores at 3.71 and 0.94 respectively, consisted of 1) the organizational structure with the highest average, followed by No. 2, knowledge management, No. 3) organizational culture, No. 4), technology, No. 5) Staff, No. 6) Management model and leadership, No. 7) Innovation process, No.8) Organization strategy, and No. 9) Resources respectively.
2. The results show that there are 5 factors which Eigen values between 2.662- 24.940 and therefore can describe the high-performance organization of the NBTC, consisting of Innovation Organization, Management and Personnel Development, Risk management, Organizational Culture, and Collaboration. Every factor has an Eigen value of more than 1.00 which can explain the cumulative variance equal to 50.68%. Each factor describes variance of 24.940, 19.946, 4.564, 3.138 and 2.662 respectively. The finding factors 1) The Innovation Organization has the most variable value. It shows that it affects the high performance of NBTC.
3. Suggestions for the theoretical model of the organization are that high performance organization in the NBTC promotes the characteristics of being a competent organization of the NBTC. Therefore, NBTC should improve 5 factors consisting of Innovation Organization, Management and Personnel Development, Risk management, Organizational Culture and Collaboration to suit the current changing situation. Collect information consistently while organizations are ongoing and the information should be brought the NBTC technology system to generate benefits of the Organization.Curricular : BBA/MBA/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27926 SIU Thesis. High Performing Organization Model in the Office of National Broadcasting and Telecommunication Commission (NBTC) in Thailand [printed text] / Atiporn Gerdruang, Author ; Chanchai Bunchapattanasakda, Associated Name ; Fuangfa Amponstira, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2019 . - viii, 146 p. : Tables, ill. ; 30 cm.
500.00 baht
SIU THE: SOM-PhD-M-2019-03
Thesis. [PhD. [Philosophy in Management]].-- Shinawatra University, 2019
Languages : English (eng)
Descriptors: [LCSH]High Performance Organization (HPO)
[LCSH]OrganizationKeywords: Exploratory factor analysis, high-performance, organization Abstract: The purposes of this study were1) to learn the characteristics of NBTC high performance organization, 2) to consider the factors of high performance organization of NBTC, and 3) to suggest the theoretical model of the organization that is high performance organization in the NBTC. The population in this study was 240 people. Questionnaires were employed to collect data and the data was analyzed processing exploratory factor analysis by using the method of principal component analysis, using Varimax Method to rotate the element core perpendicularly.
The finding showed that:
1. In the overall, high level of the characteristics of high- performance organizations of NBTC was observed with mean and S.D. scores at 3.71 and 0.94 respectively, consisted of 1) the organizational structure with the highest average, followed by No. 2, knowledge management, No. 3) organizational culture, No. 4), technology, No. 5) Staff, No. 6) Management model and leadership, No. 7) Innovation process, No.8) Organization strategy, and No. 9) Resources respectively.
2. The results show that there are 5 factors which Eigen values between 2.662- 24.940 and therefore can describe the high-performance organization of the NBTC, consisting of Innovation Organization, Management and Personnel Development, Risk management, Organizational Culture, and Collaboration. Every factor has an Eigen value of more than 1.00 which can explain the cumulative variance equal to 50.68%. Each factor describes variance of 24.940, 19.946, 4.564, 3.138 and 2.662 respectively. The finding factors 1) The Innovation Organization has the most variable value. It shows that it affects the high performance of NBTC.
3. Suggestions for the theoretical model of the organization are that high performance organization in the NBTC promotes the characteristics of being a competent organization of the NBTC. Therefore, NBTC should improve 5 factors consisting of Innovation Organization, Management and Personnel Development, Risk management, Organizational Culture and Collaboration to suit the current changing situation. Collect information consistently while organizations are ongoing and the information should be brought the NBTC technology system to generate benefits of the Organization.Curricular : BBA/MBA/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27926 Hold
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Barcode Call number Media type Location Section Status 32002000607435 SIU THE: SOM-PhD-M-2019-03 c.2 SIU Thesis and Dissertation Graduate Library Thesis Corner Available 32002000607436 SIU THE: SOM-PhD-M-2019-03 c.1 SIU Thesis and Dissertation Main Library Thesis Corner Available SIU Thesis. Impact of Eastern Economic Corridor (EEC) on Thailand 4.0 Economic Model / Eksiri Niyomsilp / Bangkok: Shinawatra University - 2020
Collection Title: SIU Thesis Title : Impact of Eastern Economic Corridor (EEC) on Thailand 4.0 Economic Model Material Type: printed text Authors: Eksiri Niyomsilp, Author ; Chanchai Bunchapattanasakda, Associated Name ; Atiporn Gerdruang, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2020 Pagination: ix, 186 p. Layout: Tables, ill. Size: 30 cm. Price: 500.00 Baht. General note: SIU THE: SOM-PhD-M-2020-04
Thesis. [PhD.[Philosophy in Management]].-- Shinawatra University, 2020Languages : English (eng) Descriptors: [LCSH]Impact -- Policy
[LCSH]Thailand -- Economic policyKeywords: Eastern Economic Corridor,
Thailand 4.0,
Economic ModelAbstract: The context of Special Economic Zone (SEZ) is the discourse in economic development concept at this era. Eastern economic corridor (EEC) is one of type of special economic zone in Thailand which Thai government is driving it becomes the mega project of the country. With huge money invested and expected return may be a channel for national development in the future. However, statement of problems were focus the current situation that project is on the right way to study. So, this research was set up in 2 research questions and research objectives in consistency supports, and finding out for improvements.
With the research methodology, the author has designed the research as a mix of qualitative and quantitative methods, in order to cover the content and details clearly on the topic of education. The data can be analyzed logically. Document research that the researcher uses the process of studying and analyzing data by reviewing relevant theoretical and literary concepts. The study was based on academic papers, research papers, academia articles. Both domestic and international, including academic information obtained from electronic media search or web site. To provide author with the information that need and to re-invent the data to cover the realities.
By the conceptual of framework for collecting the data from Eastern Special Development Zone Committee (ESDZ) Key Contributors to research or Key Informants as Population and Sample size in this research, the author refer the concept of Organization Management in Management level to analyze the order of the key informants. By priority, the author integrated from the conceptual in operation process management for key contributor or key informant to research. There are 2 main divisions in functions. One as Policy maker and another as the Practical or Operational actors and key informants or experts from both of them have to work together as the same section of the government organization but difference level of division.
For research objective which aimed to find out the current situation of EEC that impact on Thailand Development, this research study found that EEC had impact by influential factors including organization development, Mckinsey’s concept with Social relation, Kotler’s concept with Productivity, and Thailand development in policy and plan.
From completely analysis of ESDZ Key Informants in Organization Development concept, they had strongest agree in EEC enhance related organizing development and by average was at very high level. Similarly, completely analysis of ESDZ Key Informants in Mckinsey and Social relation concept, they had strongest agree in EEC has administrative persons, and gave importance administrative participation, and by average was at very high level In the same way, completely analysis of ESDZ Key Informants in Kotler and Productivity concept, they had strongest agree in EEC has service proposal, managing personal, and service productivities and by average was at very high level. As with completely analysis of ESDZ Key Informants in Eastern Economic Development Zone concept, they had strongest agree in EEC is spread prosperity project to region, and by average was at very high level.
By the result of this study, almost of key informants have the opinions in the same directions that means hypothesis and its subcomponents in each concept/component on frequency of positive comments were passed, no any frequency of negative comments presented. By average, Frequency Distribution in almost Strongly Agreement or Very High in Class Intervals. Therefore, all Test Results were accepted.Curricular : BBA/MBA/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28027 SIU Thesis. Impact of Eastern Economic Corridor (EEC) on Thailand 4.0 Economic Model [printed text] / Eksiri Niyomsilp, Author ; Chanchai Bunchapattanasakda, Associated Name ; Atiporn Gerdruang, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2020 . - ix, 186 p. : Tables, ill. ; 30 cm.
500.00 Baht.
SIU THE: SOM-PhD-M-2020-04
Thesis. [PhD.[Philosophy in Management]].-- Shinawatra University, 2020
Languages : English (eng)
Descriptors: [LCSH]Impact -- Policy
[LCSH]Thailand -- Economic policyKeywords: Eastern Economic Corridor,
Thailand 4.0,
Economic ModelAbstract: The context of Special Economic Zone (SEZ) is the discourse in economic development concept at this era. Eastern economic corridor (EEC) is one of type of special economic zone in Thailand which Thai government is driving it becomes the mega project of the country. With huge money invested and expected return may be a channel for national development in the future. However, statement of problems were focus the current situation that project is on the right way to study. So, this research was set up in 2 research questions and research objectives in consistency supports, and finding out for improvements.
With the research methodology, the author has designed the research as a mix of qualitative and quantitative methods, in order to cover the content and details clearly on the topic of education. The data can be analyzed logically. Document research that the researcher uses the process of studying and analyzing data by reviewing relevant theoretical and literary concepts. The study was based on academic papers, research papers, academia articles. Both domestic and international, including academic information obtained from electronic media search or web site. To provide author with the information that need and to re-invent the data to cover the realities.
By the conceptual of framework for collecting the data from Eastern Special Development Zone Committee (ESDZ) Key Contributors to research or Key Informants as Population and Sample size in this research, the author refer the concept of Organization Management in Management level to analyze the order of the key informants. By priority, the author integrated from the conceptual in operation process management for key contributor or key informant to research. There are 2 main divisions in functions. One as Policy maker and another as the Practical or Operational actors and key informants or experts from both of them have to work together as the same section of the government organization but difference level of division.
For research objective which aimed to find out the current situation of EEC that impact on Thailand Development, this research study found that EEC had impact by influential factors including organization development, Mckinsey’s concept with Social relation, Kotler’s concept with Productivity, and Thailand development in policy and plan.
From completely analysis of ESDZ Key Informants in Organization Development concept, they had strongest agree in EEC enhance related organizing development and by average was at very high level. Similarly, completely analysis of ESDZ Key Informants in Mckinsey and Social relation concept, they had strongest agree in EEC has administrative persons, and gave importance administrative participation, and by average was at very high level In the same way, completely analysis of ESDZ Key Informants in Kotler and Productivity concept, they had strongest agree in EEC has service proposal, managing personal, and service productivities and by average was at very high level. As with completely analysis of ESDZ Key Informants in Eastern Economic Development Zone concept, they had strongest agree in EEC is spread prosperity project to region, and by average was at very high level.
By the result of this study, almost of key informants have the opinions in the same directions that means hypothesis and its subcomponents in each concept/component on frequency of positive comments were passed, no any frequency of negative comments presented. By average, Frequency Distribution in almost Strongly Agreement or Very High in Class Intervals. Therefore, all Test Results were accepted.Curricular : BBA/MBA/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28027 Hold
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Barcode Call number Media type Location Section Status 32002000607423 SIU THE: SOM-PhD-M-2020-04 c.1 SIU Thesis and Dissertation Graduate Library Thesis Corner Available 32002000607426 SIU THE: SOM-PhD-M-2020-04 c.2 Thesis Graduate Library Thesis Corner Available SIU Thesis. Perspectives on Slow Tourism Viewpoints of Entrepreneurs and Senior Tourists in Samut Prakarn Province / Chantip Chamdermpadejsuk / 2019
Collection Title: SIU Thesis Title : Perspectives on Slow Tourism Viewpoints of Entrepreneurs and Senior Tourists in Samut Prakarn Province Material Type: printed text Authors: Chantip Chamdermpadejsuk, Author ; Fuangfa Amponstira, Associated Name ; Atiporn Gerdruang, Associated Name Publication Date: 2019 Pagination: ix, 170 p. Layout: Tables, ill. Size: 30 cm. Price: 500.00 Baht General note: SIU THE: SOM-PhD-MS-2019-09
Thesis. [PhD. [Philosophy in Management Science].-- Shinawatra University, 2019Languages : English (eng) Descriptors: [LCSH]Entrepreneur
[LCSH]Tourism -- Thailand -- Samut PrakarnKeywords: Thai senior tourists
Tourism entrepreneurs
Slow tourism,
Samut Prakan ProvincAbstract: Thailand’s economy has in recent years been sustainable thanks to the dramatic growth of the tourism industry both domestically and internationally. When deeper looking into domestic and slow tourism more analytically, it is found that the number of the Thai tourists travel increase significantly since 10 years ago as well. With one of Thailand’s societal dimensions, the senior population have been rising obviously due to the factors of dramatic improvements in health care and Thailand’s life expectancy expansion meaning female and male people living longer up to average 80 years and 85 years respectively.
The purposes of this research focuses on the perspectives on slow tourism in particular, by surveying viewpoints of both tourism entrepreneurs and Thai senior tourists visiting Samut Prakarn Province, Thailand. In particular, the study pins point the destinations of paid activities such as entry fee. There are three worldwide welknown places i.e. Crocodie Farm and Zoo, Acient Siam and Erawan Museum.
Also, the research aims to study and compare the relations of factors and opinions of tourism entrepreneurs and Thai senior tourists. Both the qualitative and quantitative approaches are employed in this study. Regarding the research instruments, for qualitative approach, the depth interviews are conducted with 15 tourism entrepreneurs, whereas, for quantitative approach, 400 questionnaire are distributed to Thai senior tourists visiting Samut Prakarn Province. The statistical method includes frequency, percentages and chi-square at 0.05 significant level.Curricular : BBA/MBA/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27936 SIU Thesis. Perspectives on Slow Tourism Viewpoints of Entrepreneurs and Senior Tourists in Samut Prakarn Province [printed text] / Chantip Chamdermpadejsuk, Author ; Fuangfa Amponstira, Associated Name ; Atiporn Gerdruang, Associated Name . - 2019 . - ix, 170 p. : Tables, ill. ; 30 cm.
500.00 Baht
SIU THE: SOM-PhD-MS-2019-09
Thesis. [PhD. [Philosophy in Management Science].-- Shinawatra University, 2019
Languages : English (eng)
Descriptors: [LCSH]Entrepreneur
[LCSH]Tourism -- Thailand -- Samut PrakarnKeywords: Thai senior tourists
Tourism entrepreneurs
Slow tourism,
Samut Prakan ProvincAbstract: Thailand’s economy has in recent years been sustainable thanks to the dramatic growth of the tourism industry both domestically and internationally. When deeper looking into domestic and slow tourism more analytically, it is found that the number of the Thai tourists travel increase significantly since 10 years ago as well. With one of Thailand’s societal dimensions, the senior population have been rising obviously due to the factors of dramatic improvements in health care and Thailand’s life expectancy expansion meaning female and male people living longer up to average 80 years and 85 years respectively.
The purposes of this research focuses on the perspectives on slow tourism in particular, by surveying viewpoints of both tourism entrepreneurs and Thai senior tourists visiting Samut Prakarn Province, Thailand. In particular, the study pins point the destinations of paid activities such as entry fee. There are three worldwide welknown places i.e. Crocodie Farm and Zoo, Acient Siam and Erawan Museum.
Also, the research aims to study and compare the relations of factors and opinions of tourism entrepreneurs and Thai senior tourists. Both the qualitative and quantitative approaches are employed in this study. Regarding the research instruments, for qualitative approach, the depth interviews are conducted with 15 tourism entrepreneurs, whereas, for quantitative approach, 400 questionnaire are distributed to Thai senior tourists visiting Samut Prakarn Province. The statistical method includes frequency, percentages and chi-square at 0.05 significant level.Curricular : BBA/MBA/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27936