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Author Sawagvudcharee Ousanee
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Add the result to your basket Make a suggestion Refine your search Apply to external sourcesSIU IS. All-for-One Tourism Development in Beihai City, China / Jingjie Zeng / Bangkok: Shinawatra University - 2019
Collection Title: SIU IS Title : All-for-One Tourism Development in Beihai City, China Material Type: printed text Authors: Jingjie Zeng, Author ; Ousanee Sawagvudcharee, Associated Name ; Chanchai Bunchapattanasakda, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2019 Pagination: vii, 43 p. Layout: Tables, ill Size: 30 cm. Price: 500.00 Baht General note: SIU IS: SOM-MBA-2019-21
IS [MS.[MBA]] -- Shinawatra University, 2019Languages : English (eng) Descriptors: [LCSH]Economic development
[LCSH]Tourism -- China -- BeihaiKeywords: All-for-One Tourism,
Tourist satisfaction,
Influence FactorsAbstract: Tourism is an important embodiment of human love for life, advocating harmony, praising peace, and admiring the beauty. It is increasingly becoming a spectacular humanistic phenomenon on a global scale, which has strongly stimulated economic development and social prosperity in various regions. With the development of the economy and the overall progress of society, tourism has increasingly become the daily life needs of people. At present, “All-for-one tourism” has become a hot topic in the whole society in China. The tourism sector regards it as an innovative way of thinking and working in industry management. At present, the domestic tourism scale of Chinese residents has exceeded 4 billion, and about 95% of them are individual tourists traveling by self-guided tour and self-drive tour. With the increase in the proportion of self-guided tour and the reduction of tour groups, this trend will affect the establishment of local tourism image. Without the whole-service arrangement of tour groups, tourists are more dependent on the infrastructure of the destination itself.
Hence, this paper takes Beihai City as an example to analyze the relationship between transportation, accommodation and attractions and tourist satisfaction. In the development of All-for-one tourism, local governments need to understand the impact of these factors on tourist satisfaction and improve these factors to ensure the healthy development of the local tourism industry.
In details, this paper built some relevant models and designed the questionnaire. Through the interviews and questionnaire to who are travelling in Beihai City, the first-hand data of tourist were collected, and then regression was carried out. Analysis, with tourist satisfaction as the dependent variable and influencing factors as independent variables, explored the factors affecting tourist satisfaction. Finally, according to the research and analysis, the corresponding countermeasures are given, including improve urban traffic quality, improve the quality of the scenic spot and the quality of service and improve relevant policies and increase support for the development of the hospitality industry.
The research results can provide a reference for the Beihai Municipal Government to develop local tourism, and can also provide a reference for the development of local tourism enterprises.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28121 SIU IS. All-for-One Tourism Development in Beihai City, China [printed text] / Jingjie Zeng, Author ; Ousanee Sawagvudcharee, Associated Name ; Chanchai Bunchapattanasakda, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2019 . - vii, 43 p. : Tables, ill ; 30 cm.
500.00 Baht
SIU IS: SOM-MBA-2019-21
IS [MS.[MBA]] -- Shinawatra University, 2019
Languages : English (eng)
Descriptors: [LCSH]Economic development
[LCSH]Tourism -- China -- BeihaiKeywords: All-for-One Tourism,
Tourist satisfaction,
Influence FactorsAbstract: Tourism is an important embodiment of human love for life, advocating harmony, praising peace, and admiring the beauty. It is increasingly becoming a spectacular humanistic phenomenon on a global scale, which has strongly stimulated economic development and social prosperity in various regions. With the development of the economy and the overall progress of society, tourism has increasingly become the daily life needs of people. At present, “All-for-one tourism” has become a hot topic in the whole society in China. The tourism sector regards it as an innovative way of thinking and working in industry management. At present, the domestic tourism scale of Chinese residents has exceeded 4 billion, and about 95% of them are individual tourists traveling by self-guided tour and self-drive tour. With the increase in the proportion of self-guided tour and the reduction of tour groups, this trend will affect the establishment of local tourism image. Without the whole-service arrangement of tour groups, tourists are more dependent on the infrastructure of the destination itself.
Hence, this paper takes Beihai City as an example to analyze the relationship between transportation, accommodation and attractions and tourist satisfaction. In the development of All-for-one tourism, local governments need to understand the impact of these factors on tourist satisfaction and improve these factors to ensure the healthy development of the local tourism industry.
In details, this paper built some relevant models and designed the questionnaire. Through the interviews and questionnaire to who are travelling in Beihai City, the first-hand data of tourist were collected, and then regression was carried out. Analysis, with tourist satisfaction as the dependent variable and influencing factors as independent variables, explored the factors affecting tourist satisfaction. Finally, according to the research and analysis, the corresponding countermeasures are given, including improve urban traffic quality, improve the quality of the scenic spot and the quality of service and improve relevant policies and increase support for the development of the hospitality industry.
The research results can provide a reference for the Beihai Municipal Government to develop local tourism, and can also provide a reference for the development of local tourism enterprises.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28121 Hold
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Barcode Call number Media type Location Section Status 32002000607307 SIU IS: SOM-MBA-2019-21 c.2 SIU Independent Study Graduate Library Thesis Corner Available 32002000607310 SIU IS: SOM-MBA-2019-21 c.1 SIU Independent Study Main Library Thesis Corner Available
Collection Title: SIU IS Title : Assessing Clients’ Satisfaction of Microcredit: A Case of Nepalese Grameen Bikash Bank Limited Material Type: printed text Authors: Bharat Prasad Bhatta, Author ; Ousanee Sawagvudcharee, Associated Name ; Neeran Dhaubhadel, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2017 Pagination: viii, 90 p. Layout: ill, Tables Size: 30 cm. Price: 500.00 General note: SIU IS: SOM-MBA-2017-N19
IS [MS. [MBA]] -- Shinawatra University, 2017Languages : English (eng) Descriptors: [LCSH]Banks and banking -- Nepal
[LCSH]Microfinance -- NepalKeywords: Microfinance,
Micro Finance Institutions,
Microfinance Products,
Client Satisfaction,
LoanAbstract: Microfinance is the provision of financial services and the management of small amounts of money through a range of products and system if intermediary functions that are targeted at low income clients. The research on Microfinance has mostly concentrated on the three key areas- outreach to the poor, sustainability of the institution and impact among clients. The main objective of this research is to assess whether clients are satisfied with available products (Loan), by examining the impact of microfinance as emerging tools for alleviating poverty and vulnerabilities of under privileged masses and to determine areas to improve upon in order to satisfy customer of the Nepal Grameen Bikash Bank Ltd.
The study has focused on client’s satisfaction on microcredit (loan) as dependent variable and child education, household income, health care, household saving, consumption, small business and decision making as independent variables. In addition to the structured questionnaire, this study has used various research instruments such as, interview, observation and gesturing environment. The study has been supported both by descriptive as well as analytical explanations. In descriptive analysis, data and information were presented and analysed by means of frequency distributions, percentage, table and charts. For this, the research has used SPSS for data analysis with different types of statistical tools like correlation and 12 separate regression models.
On the whole, the study has found the positive relationship among most of the variables; child education, household income, health care, household saving, consumption, small business and decision making between Microfinance product and services (loan) and various independent variables. That means clients are found to be satisfied with NGBBL microcredit services as more than 70 percent of the clients at least gave one reason for satisfaction towards microcredit. The study also reported that a great majority of clients have used at least part of their loan for agriculture and business related activities. This result was found that if increasing the entrepreneurial activities every rural area help by Microfinance after that we can see dramatically change the economic status.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27403 SIU IS. Assessing Clients’ Satisfaction of Microcredit: A Case of Nepalese Grameen Bikash Bank Limited [printed text] / Bharat Prasad Bhatta, Author ; Ousanee Sawagvudcharee, Associated Name ; Neeran Dhaubhadel, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2017 . - viii, 90 p. : ill, Tables ; 30 cm.
500.00
SIU IS: SOM-MBA-2017-N19
IS [MS. [MBA]] -- Shinawatra University, 2017
Languages : English (eng)
Descriptors: [LCSH]Banks and banking -- Nepal
[LCSH]Microfinance -- NepalKeywords: Microfinance,
Micro Finance Institutions,
Microfinance Products,
Client Satisfaction,
LoanAbstract: Microfinance is the provision of financial services and the management of small amounts of money through a range of products and system if intermediary functions that are targeted at low income clients. The research on Microfinance has mostly concentrated on the three key areas- outreach to the poor, sustainability of the institution and impact among clients. The main objective of this research is to assess whether clients are satisfied with available products (Loan), by examining the impact of microfinance as emerging tools for alleviating poverty and vulnerabilities of under privileged masses and to determine areas to improve upon in order to satisfy customer of the Nepal Grameen Bikash Bank Ltd.
The study has focused on client’s satisfaction on microcredit (loan) as dependent variable and child education, household income, health care, household saving, consumption, small business and decision making as independent variables. In addition to the structured questionnaire, this study has used various research instruments such as, interview, observation and gesturing environment. The study has been supported both by descriptive as well as analytical explanations. In descriptive analysis, data and information were presented and analysed by means of frequency distributions, percentage, table and charts. For this, the research has used SPSS for data analysis with different types of statistical tools like correlation and 12 separate regression models.
On the whole, the study has found the positive relationship among most of the variables; child education, household income, health care, household saving, consumption, small business and decision making between Microfinance product and services (loan) and various independent variables. That means clients are found to be satisfied with NGBBL microcredit services as more than 70 percent of the clients at least gave one reason for satisfaction towards microcredit. The study also reported that a great majority of clients have used at least part of their loan for agriculture and business related activities. This result was found that if increasing the entrepreneurial activities every rural area help by Microfinance after that we can see dramatically change the economic status.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27403 Hold
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Barcode Call number Media type Location Section Status 32002000595577 SIU IS: SOM-MBA-2017-N19 SIU Independent Study Graduate Library Thesis Corner Available
Collection Title: SIU IS Title : Brand Equity of MBA Colleges in Nepal Material Type: printed text Authors: Ayush S.J.B Rana, Author ; Ousanee Sawagvudcharee, Associated Name ; Apar Neupane, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2017 Pagination: viii, 68 p. Layout: ill, Tables Size: 30 cm. Price: 500.00 General note: SIU IS: SOM-MBA-2017-N16
IS [MS. [MBA]] -- Shinawatra University, 2017Languages : English (eng) Descriptors: [LCSH]Brand
[LCSH]ConsumersKeywords: Brand Knowledge,
Brand Equity,
Brand AssociationCurricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27400 SIU IS. Brand Equity of MBA Colleges in Nepal [printed text] / Ayush S.J.B Rana, Author ; Ousanee Sawagvudcharee, Associated Name ; Apar Neupane, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2017 . - viii, 68 p. : ill, Tables ; 30 cm.
500.00
SIU IS: SOM-MBA-2017-N16
IS [MS. [MBA]] -- Shinawatra University, 2017
Languages : English (eng)
Descriptors: [LCSH]Brand
[LCSH]ConsumersKeywords: Brand Knowledge,
Brand Equity,
Brand AssociationCurricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27400 Hold
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Barcode Call number Media type Location Section Status 32002000595569 SIU IS: SOM-MBA-2017-N16 SIU Independent Study Graduate Library Thesis Corner Available
Collection Title: SIU IS Title : Business Plan to Build an Eco-Homestay in Vietnam Material Type: printed text Authors: Quynh Anh Ho Dinh, Author ; Ousanee Sawagvudcharee, Associated Name ; Fuangfa Amponstira, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2017 Pagination: vi, 38 p. Layout: ill, tables Size: 30 cm. Price: 500.00 General note: SIU IS: SOM-MBA-2017-01
IS [MS. [MBA]] -- Shinawatra University, 2017Languages : English (eng) Descriptors: [LCSH]Business planning -- Vietnam
[LCSH]Ecotourism -- Vietnam
[LCSH]HomeAbstract: Ecotourism in Vietnam has been gaining popularity for the past decades due to the incredible natural resources posed by this beautiful country. Eco-tourists want to see and experience the real Vietnam, enjoy exotic sightseeing and different cultures, and interact with local people. They also want to protect the environment and be socially responsible, limit waste and ensure economic benefits to the local citizens. Ecotourism opportunities in Vietnam include rafting, mountain climbing, diving, bird-watching, boating, and other forms of cultural tourism are well-known by most of the international eco-tourists, except the concept of Eco Homestay.
There are not many of homestays and eco-homestays has yet established, developed or introduced in Vietnam, and among its cities and provinces, especially in the Central Highlands of Vietnam.
Building eco-homestay for low budget travelers and eco-tourists in Buon Ma Thuot – the famous province in Central Highlands of Vietnam will give them better alternatives; Moreover, such option can provide home-away-from-home for those who come with exotic ideas and want to share the local culture and thoughts of the people in the ethnic milieu.
The proposed Eco Homestay for Ban Don Village will provide a thorough process to alleviate plan and build a viable and meaningful Eco Accommodation in Ecotourism Sector in Vietnam within the immediate future.
We assume the construction of this project to be accomplished within 9 months to a year and the return of capital within two years. The homestay has been designed to have minimal impact on the local environment, minimize project cost as well as construction period, and maximum returns to investment.
Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=26618 SIU IS. Business Plan to Build an Eco-Homestay in Vietnam [printed text] / Quynh Anh Ho Dinh, Author ; Ousanee Sawagvudcharee, Associated Name ; Fuangfa Amponstira, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2017 . - vi, 38 p. : ill, tables ; 30 cm.
500.00
SIU IS: SOM-MBA-2017-01
IS [MS. [MBA]] -- Shinawatra University, 2017
Languages : English (eng)
Descriptors: [LCSH]Business planning -- Vietnam
[LCSH]Ecotourism -- Vietnam
[LCSH]HomeAbstract: Ecotourism in Vietnam has been gaining popularity for the past decades due to the incredible natural resources posed by this beautiful country. Eco-tourists want to see and experience the real Vietnam, enjoy exotic sightseeing and different cultures, and interact with local people. They also want to protect the environment and be socially responsible, limit waste and ensure economic benefits to the local citizens. Ecotourism opportunities in Vietnam include rafting, mountain climbing, diving, bird-watching, boating, and other forms of cultural tourism are well-known by most of the international eco-tourists, except the concept of Eco Homestay.
There are not many of homestays and eco-homestays has yet established, developed or introduced in Vietnam, and among its cities and provinces, especially in the Central Highlands of Vietnam.
Building eco-homestay for low budget travelers and eco-tourists in Buon Ma Thuot – the famous province in Central Highlands of Vietnam will give them better alternatives; Moreover, such option can provide home-away-from-home for those who come with exotic ideas and want to share the local culture and thoughts of the people in the ethnic milieu.
The proposed Eco Homestay for Ban Don Village will provide a thorough process to alleviate plan and build a viable and meaningful Eco Accommodation in Ecotourism Sector in Vietnam within the immediate future.
We assume the construction of this project to be accomplished within 9 months to a year and the return of capital within two years. The homestay has been designed to have minimal impact on the local environment, minimize project cost as well as construction period, and maximum returns to investment.
Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=26618 Hold
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Barcode Call number Media type Location Section Status 32002000592665 SIU IS: SOM-MBA-2017-01 c.2 SIU Independent Study Graduate Library Thesis Corner Available 32002000592632 SIU IS: SOM-MBA-2017-01 c.1 SIU Independent Study Main Library Thesis Corner Available
Collection Title: SIU IS Title : Business Plan of the College Students Creative Experience Travel Center Material Type: printed text Authors: Zou Xinyi, Author ; Chanchai Bunchapattanasakda, Associated Name ; Ousanee Sawagvudcharee, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2019 Pagination: vii, 40 p. Layout: Tables, ill Size: 30 cm. Price: 500.00 Baht General note: SIU IS: SOM-MBA-2019-19
IS [MS.[MBA]] -- Shinawatra University, 2019Languages : English (eng) Descriptors: [LCSH]Business planning
[LCSH]Marketing
[LCSH]TravelKeywords: Business plan,
Travel CenterAbstract: College students have always been full of high aspirations for travel. However, due to its poor consumption ability, it has not been paid attention to by the market, so the tourism market lacks tourism products for college students. In recent years, with the steady growth of China's economy and people's income, college students' consumption ability has been greatly improved. Moreover, the popularity of higher education also makes the base of college students more and larger. According to the survey, college students prefer participatory and creative travel, and prefer interactive experience during travel. This paper takes the creative experience travel of college students in Chengdu as the research direction and presents the research results in the form of business plan.
In the introduction, this paper first expounds the background, project introduction and related literature review. Then from the macro environment, the industry environment to the internal environment analysis. In the process of analysis it is concluded that the project faces external opportunities and threats, as well as the advantages and disadvantages of the enterprise itself. Through SWOT analysis, the management strategy were determined. Based on STP analysis, this project is segmented and the target market is selected. Finally, based on the market demand and user characteristics, the market of this project is define as "exclusive college students 'creative experience tourism". Then, this paper expounds the marketing strategy of the project from product strategy, pricing strategy and place strategy. On the basis of the above analysis, the financial data of the project for the next five years are comprehensively predicted. At last, the risk assessment of the project is carried out from four aspects: policy, personnel, finance and market.
Through the comprehensive analysis and evaluation of the project, it is proved that the project will be an executable and worthy of investment, and it has some reference to the development of the tourism industry of college students.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28122 SIU IS. Business Plan of the College Students Creative Experience Travel Center [printed text] / Zou Xinyi, Author ; Chanchai Bunchapattanasakda, Associated Name ; Ousanee Sawagvudcharee, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2019 . - vii, 40 p. : Tables, ill ; 30 cm.
500.00 Baht
SIU IS: SOM-MBA-2019-19
IS [MS.[MBA]] -- Shinawatra University, 2019
Languages : English (eng)
Descriptors: [LCSH]Business planning
[LCSH]Marketing
[LCSH]TravelKeywords: Business plan,
Travel CenterAbstract: College students have always been full of high aspirations for travel. However, due to its poor consumption ability, it has not been paid attention to by the market, so the tourism market lacks tourism products for college students. In recent years, with the steady growth of China's economy and people's income, college students' consumption ability has been greatly improved. Moreover, the popularity of higher education also makes the base of college students more and larger. According to the survey, college students prefer participatory and creative travel, and prefer interactive experience during travel. This paper takes the creative experience travel of college students in Chengdu as the research direction and presents the research results in the form of business plan.
In the introduction, this paper first expounds the background, project introduction and related literature review. Then from the macro environment, the industry environment to the internal environment analysis. In the process of analysis it is concluded that the project faces external opportunities and threats, as well as the advantages and disadvantages of the enterprise itself. Through SWOT analysis, the management strategy were determined. Based on STP analysis, this project is segmented and the target market is selected. Finally, based on the market demand and user characteristics, the market of this project is define as "exclusive college students 'creative experience tourism". Then, this paper expounds the marketing strategy of the project from product strategy, pricing strategy and place strategy. On the basis of the above analysis, the financial data of the project for the next five years are comprehensively predicted. At last, the risk assessment of the project is carried out from four aspects: policy, personnel, finance and market.
Through the comprehensive analysis and evaluation of the project, it is proved that the project will be an executable and worthy of investment, and it has some reference to the development of the tourism industry of college students.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28122 Hold
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Barcode Call number Media type Location Section Status 32002000607308 SIU IS: SOM-MBA-2019-19 c.2 SIU Independent Study Graduate Library Thesis Corner Available 32002000607305 SIU IS: SOM-MBA-2019-19 c.1 SIU Independent Study Main Library Thesis Corner Available
Collection Title: SIU IS Title : Buying Behavior and Brand Awareness of Philips Home Appliance in Kathmandu Material Type: printed text Authors: Rusha Shrestha, Author ; Ousanee Sawagvudcharee, Associated Name ; Pravat Uprety, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2016 Pagination: viii, 60 p. Layout: ill, Tables Size: 30 cm. Price: 500.00 General note: SIU IS: SOM-MBA-2016-N19
IS [MS. [MBA]] -- Shinawatra University, 2016Languages : English (eng) Descriptors: [LCSH]Consumers -- Decision purchasing
[LCSH]Customer behaviorAbstract: Creating brand awareness is usually the first step in building advertising objectives& relating it to consumer decision journey. Before we can create a favorable impression or motivate customers to buy, they have to become aware of your brand and its meaning. We see rapid changes in the buying behavior of customers, the way they research and make purchase decision. Understanding such changes merely is of no use unless one is able to adapt and focus their marketing strategy to these evolving market needs. Therefore the pu“Buying Behavior & Brand Awareness of Philips Home Appliances in Kathmandu”rpose of the study is to investigate the relationship between Buying Behavior & Brand Awareness of Philips Home Appliances in Kathmandu valley.
The data used in this study was collected digitally within Kathmandu valley by administering through Google forms. The sample size of 120 consumers with diversified ages, occupation, and family income backgrounds using convenient sampling. The data’s were collected from both primary and secondary sources. The primary data were collected through self-administered questionnaire. The secondary data were acquired through journals, research articles, magazines, newspapers etc. The model developed by speed and (Court,Elzinga, Mulder,&vetvick 2009) was used to explore the relationship brand awareness & buying behavior pattern. Reliability and Validity of data were checked using pilot study conducted among 10 respondents and Cronbach’s Alpha coefficient was calculated to ensure the validity and reliability of research questionnaire. SPSS 20.0 and MS EXCEL were used for the analysis of data.
The sample’s gender balance is quite even with 70% male and 30% female. While the majority of the respondents 87% are those between the ages of 20 to 30 years old. Over 42% of the respondents were involved in service and about 33% respondents were students& 23% of the respondents were self-employed but only 1.7% was unemployed. Over 23% of the respondents had the family income over Rs. 60,000 per month; over 48% of the respondents had the family income in between Rs. 20,001 – 40,000. Whereas, only 10% of the respondents had the family income less than Rs. 20,000 per month.
The significance value correlation value of the eight factors of brand awareness & buying behavior towards home appliances i.e. brand name, price, product features, quality, after sales service, ease of availability, promotional campaigns & celebrity endorsements is 0.215, 0.233, 0.528, 0.547, 0.330, 0.487, 0.523 and 0.181 respectively. Similarly, there was significant relationship between brand name, products quality, after sales service, availability, and promotional campaign, Price & brand preference whereas, there is no significant relationship between Celebrity Endorsement and Brand Preference.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=26923 SIU IS. Buying Behavior and Brand Awareness of Philips Home Appliance in Kathmandu [printed text] / Rusha Shrestha, Author ; Ousanee Sawagvudcharee, Associated Name ; Pravat Uprety, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2016 . - viii, 60 p. : ill, Tables ; 30 cm.
500.00
SIU IS: SOM-MBA-2016-N19
IS [MS. [MBA]] -- Shinawatra University, 2016
Languages : English (eng)
Descriptors: [LCSH]Consumers -- Decision purchasing
[LCSH]Customer behaviorAbstract: Creating brand awareness is usually the first step in building advertising objectives& relating it to consumer decision journey. Before we can create a favorable impression or motivate customers to buy, they have to become aware of your brand and its meaning. We see rapid changes in the buying behavior of customers, the way they research and make purchase decision. Understanding such changes merely is of no use unless one is able to adapt and focus their marketing strategy to these evolving market needs. Therefore the pu“Buying Behavior & Brand Awareness of Philips Home Appliances in Kathmandu”rpose of the study is to investigate the relationship between Buying Behavior & Brand Awareness of Philips Home Appliances in Kathmandu valley.
The data used in this study was collected digitally within Kathmandu valley by administering through Google forms. The sample size of 120 consumers with diversified ages, occupation, and family income backgrounds using convenient sampling. The data’s were collected from both primary and secondary sources. The primary data were collected through self-administered questionnaire. The secondary data were acquired through journals, research articles, magazines, newspapers etc. The model developed by speed and (Court,Elzinga, Mulder,&vetvick 2009) was used to explore the relationship brand awareness & buying behavior pattern. Reliability and Validity of data were checked using pilot study conducted among 10 respondents and Cronbach’s Alpha coefficient was calculated to ensure the validity and reliability of research questionnaire. SPSS 20.0 and MS EXCEL were used for the analysis of data.
The sample’s gender balance is quite even with 70% male and 30% female. While the majority of the respondents 87% are those between the ages of 20 to 30 years old. Over 42% of the respondents were involved in service and about 33% respondents were students& 23% of the respondents were self-employed but only 1.7% was unemployed. Over 23% of the respondents had the family income over Rs. 60,000 per month; over 48% of the respondents had the family income in between Rs. 20,001 – 40,000. Whereas, only 10% of the respondents had the family income less than Rs. 20,000 per month.
The significance value correlation value of the eight factors of brand awareness & buying behavior towards home appliances i.e. brand name, price, product features, quality, after sales service, ease of availability, promotional campaigns & celebrity endorsements is 0.215, 0.233, 0.528, 0.547, 0.330, 0.487, 0.523 and 0.181 respectively. Similarly, there was significant relationship between brand name, products quality, after sales service, availability, and promotional campaign, Price & brand preference whereas, there is no significant relationship between Celebrity Endorsement and Brand Preference.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=26923 Hold
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Barcode Call number Media type Location Section Status 32002000594141 SIU IS: SOM-MBA-2016-N19 c.1 SIU Independent Study Graduate Library Thesis Corner Available
Collection Title: SIU IS Title : Celebrity Endorsement and Consumer Buying Behaviour of Consumer Products in Nepal Material Type: printed text Authors: Rahul Bhuju, Author ; Ousanee Sawagvudcharee, Associated Name ; Chanchai Bunchapattanasakda, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2018 Pagination: vii, 59 p. Layout: Tables, ill. Size: 30 cm. Price: 500.00 Baht. General note: SIU IS: SOM-MBA-2018-N18
IS [MS. [MBA]] -- Shinawatra University, 2018Languages : English (eng) Descriptors: [LCSH]Consumer behavior -- Nepal Keywords: Consumers,
Celebrity,
Purchasing Decision,
Celebrity Trustworthiness,
Multiple Celebrity EndorsementCurricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27977 SIU IS. Celebrity Endorsement and Consumer Buying Behaviour of Consumer Products in Nepal [printed text] / Rahul Bhuju, Author ; Ousanee Sawagvudcharee, Associated Name ; Chanchai Bunchapattanasakda, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2018 . - vii, 59 p. : Tables, ill. ; 30 cm.
500.00 Baht.
SIU IS: SOM-MBA-2018-N18
IS [MS. [MBA]] -- Shinawatra University, 2018
Languages : English (eng)
Descriptors: [LCSH]Consumer behavior -- Nepal Keywords: Consumers,
Celebrity,
Purchasing Decision,
Celebrity Trustworthiness,
Multiple Celebrity EndorsementCurricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27977 Hold
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Barcode Call number Media type Location Section Status 32002000607494 SIU IS: SOM-MBA-2018-N18 c.2 SIU Independent Study Graduate Library Thesis Corner Available 32002000607493 SIU IS: SOM-MBA-2018-N18 c.1 SIU Independent Study Main Library Thesis Corner Available
Collection Title: SIU IS Title : Comparative Study on Customer Based Brand Equity (CBBE) of GSM Mobile Service Provider Nepal Telecom and Ncell Material Type: printed text Authors: Pradeep Parajuli, Author ; Ousanee Sawagvudcharee, Associated Name ; Puskar Sharma, M. Phil, Associated Name Pagination: ix, 59 p. Layout: ill, Tables Size: 30 cm. Price: 500.00 General note: SIU IS: SOM-MBA-2016-N14
IS [MS. [MBA]] -- Shinawatra University, 2016Languages : English (eng) Descriptors: [LCSH]Branding
[LCSH]Telecommunication -- NepalKeywords: Brand equity,
Telecom,
Customer based brand equity,
Brand Trust,
Branding,
Perceived qualityAbstract: Brand equity is in the minds of consumers and results from what they have learned, felt, seen, and heard about a brand over time. Marketers know that brand equity is not easily or quickly succeeded. The comparative study on CBBE of the two leading and competing telecom, Ncell and NTC is an interesting phenomenon. In Nepal such types of study is lacking, to address the gap, this research has been conducted to measure and analyze consumer based brand equity. The study intends to recommend the suggestion for building and developing brand equity for telecom companies. The research adopted a qualitative approach to acquire insights of 271 respondents on the area of study, who have been service receiver of Nepal Telecom and Ncell.
The result showed that the brand awareness of Ncell is higher than NTC among the two mobile service operators. Similarly the perceived quality of the Ncell is higher than NTC however, NTC has higher brand trust and loyalty as compared to Ncell. In the study among the six study variables, call quality is the first important factor while selecting mobile service operator. Similarly, price is the second important factor followed by geographical coverage, internet service, availability of SIM card and promotional offers in order respectively.
This study shows the comparative analysis of both the mobile service brands where the improvement of Nepal Telecom needs to have more awareness and improve perceived quality. Similarly, Ncell needs to improve on the brand trust and brand loyalty. This kind of study on the comparative analysis gives a insight on the attributes to be improved among the brand equity. This will help the telecom service operator performance and make them more comparative by fulfilling the gaps.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=26918 SIU IS. Comparative Study on Customer Based Brand Equity (CBBE) of GSM Mobile Service Provider Nepal Telecom and Ncell [printed text] / Pradeep Parajuli, Author ; Ousanee Sawagvudcharee, Associated Name ; Puskar Sharma, M. Phil, Associated Name . - [s.d.] . - ix, 59 p. : ill, Tables ; 30 cm.
500.00
SIU IS: SOM-MBA-2016-N14
IS [MS. [MBA]] -- Shinawatra University, 2016
Languages : English (eng)
Descriptors: [LCSH]Branding
[LCSH]Telecommunication -- NepalKeywords: Brand equity,
Telecom,
Customer based brand equity,
Brand Trust,
Branding,
Perceived qualityAbstract: Brand equity is in the minds of consumers and results from what they have learned, felt, seen, and heard about a brand over time. Marketers know that brand equity is not easily or quickly succeeded. The comparative study on CBBE of the two leading and competing telecom, Ncell and NTC is an interesting phenomenon. In Nepal such types of study is lacking, to address the gap, this research has been conducted to measure and analyze consumer based brand equity. The study intends to recommend the suggestion for building and developing brand equity for telecom companies. The research adopted a qualitative approach to acquire insights of 271 respondents on the area of study, who have been service receiver of Nepal Telecom and Ncell.
The result showed that the brand awareness of Ncell is higher than NTC among the two mobile service operators. Similarly the perceived quality of the Ncell is higher than NTC however, NTC has higher brand trust and loyalty as compared to Ncell. In the study among the six study variables, call quality is the first important factor while selecting mobile service operator. Similarly, price is the second important factor followed by geographical coverage, internet service, availability of SIM card and promotional offers in order respectively.
This study shows the comparative analysis of both the mobile service brands where the improvement of Nepal Telecom needs to have more awareness and improve perceived quality. Similarly, Ncell needs to improve on the brand trust and brand loyalty. This kind of study on the comparative analysis gives a insight on the attributes to be improved among the brand equity. This will help the telecom service operator performance and make them more comparative by fulfilling the gaps.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=26918 Hold
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Barcode Call number Media type Location Section Status 32002000594075 SIU IS: SOM-MBA-2016-N14 c.1 SIU Independent Study Graduate Library Thesis Corner Available
Collection Title: SIU IS Title : Consumer's Purchase Intention of Two Wheelers in Nepal Material Type: printed text Authors: Shubanker Sharma Neupane, Author ; Fuangfa Amponstira, Associated Name ; Ousanee Sawagvudcharee, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2019 Pagination: vii, 64 p. Layout: Tables, ill. Size: 30 cm. Price: 500.00 Baht. General note: SIU IS: SOM-MBA-2019-N17
IS [MS. [MBA]] -- Shinawatra University, 2019Languages : English (eng) Descriptors: [LCSH]Consumer behavior -- Nepal Keywords: Purchase Intention, Product knowledge, Perceived Quality, Perceived Risk, Perceived Value Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27999 SIU IS. Consumer's Purchase Intention of Two Wheelers in Nepal [printed text] / Shubanker Sharma Neupane, Author ; Fuangfa Amponstira, Associated Name ; Ousanee Sawagvudcharee, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2019 . - vii, 64 p. : Tables, ill. ; 30 cm.
500.00 Baht.
SIU IS: SOM-MBA-2019-N17
IS [MS. [MBA]] -- Shinawatra University, 2019
Languages : English (eng)
Descriptors: [LCSH]Consumer behavior -- Nepal Keywords: Purchase Intention, Product knowledge, Perceived Quality, Perceived Risk, Perceived Value Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27999 Hold
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Barcode Call number Media type Location Section Status 32002000607421 SIU IS: SOM-MBA-2019-N17 c.1 SIU Independent Study Graduate Library Thesis Corner Available 32002000607320 SIU IS: SOM-MBA-2019-N17 c.2 SIU Independent Study Graduate Library Thesis Corner Available
Collection Title: SIU IS Title : Consumer Understanding and Purchase Intention: A Study of Smart Phone Users in Kathmandu Valley Material Type: printed text Authors: Chiranjeevi Paudel, Author ; Ousanee Sawagvudcharee, Associated Name ; Subarna Lal Bajracharya, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2016 Pagination: viii, 89 p. Layout: ill, Tables Size: 30 cm. Price: 500.00 General note: SIU IS: SOM-MBA-2016-N07
IS [MS. [MBA]] -- Shinawatra University, 2016Languages : English (eng) Descriptors: [LCSH]Consumers -- Case studies
[LCSH]SmartphonesKeywords: Purchase Intention,
Perceived Product Value,
Perceived Quality,
Price, Perceived Sacrifice,
Brand ImageAbstract: In today’s modern world having an attractive and demanding smart phone has become one of the important things in people life. Especially, when it comes to smart phone, people’s preference and choices is different from one to another. So while selecting a smart phone, consumers seeks for varieties of factors which influence their purchase intention. Similarly, it cannot be ignored that the choice of smart phone are strongly influenced by both internal and external factors. Consumers choice and purchase intention are formed by the various factors they value the most. So consumer perceived value regarding the smart phone is an important factor in creating a purchase intention.
It is believed that one of the key to the success of business is by understanding the consumer perceived value about the product. Perceived Value is the worth that a product or service has in the mind of the consumer. The consumer’s perceived value of goods or services affect the price that he or she is willing to pay for it. For the most part, consumers are unaware of the true cost of production for the products they buy. Instead, they simply have an internal feeling for how much certain products are worth to them. Thus, in order increase their products purchase intention; producers may pursue marketing strategies to create a higher perceived value for their products.
The research focuses on study of consumer perceived value and purchase intention of smart phone users in Kathmandu valley. From this research different factors like perceived product value, perceived quality, price, perceived sacrifice and brand image are identified as consumer perceived value to make purchase intention. The main objective of this research is to study consumer perceived value of smart phone users which is responsible for creating purchase intention of smart phones. The overall research is guided by this objective. The consumer perceived value factors identified by the researcher were supposed to have relationship with purchase intention and five hypotheses were formulated.
A comprehensive literature was conducted in which consumer perceived value, perceived sacrifice, perceived quality, price, perceived product value, brand image are defined and discussed. Similarly, the research includes other topics like purchase intention, what influences consumer perception of value, history of smart phones and many more. Various previous research, journal, reports and articles by different authors that focus on consumer perceived value and purchase intention were reviewed and discussed. A theoretical model was developed taking into consideration the different variables and perceived relationship among them.
Total of 182 respondents were collected and analyzed. The questionnaire was in multiple choice formats and contained five-point Likert Scale. Descriptive statistics and correlation analysis were used to analyze the collected data. Cronbach’s alpha was used to test the reliability of the instrument. Descriptive analysis of the study included respondents’ gender, age group, average monthly income, occupation, previous and present brand of smart phone used, etc.The correlation analysis found positive relationship between all the factors like perceived product value, perceived quality, price, perceived sacrifice, brand image and purchase intention of smart phone users.
Hypotheses were developed in the research on the basis of relationship between dependent and various independent variables. Hypothesis testing was done in order to fulfill the three main objective of the research. Five different hypotheses were developed and tested in order to show relationship between dependent and independent variables. Hypotheis test results in significant between all the independent variables; perceived product value, perceived quality, price, perceived sacrifice, brand image and purchase intention of smart phone users.
This research can be a direction for the smart phone marketers to succeed in this growing and technologically advanced competitive market. This research may also help to create a scope for several other researchers regarding smart phones in Nepal.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=26915 SIU IS. Consumer Understanding and Purchase Intention: A Study of Smart Phone Users in Kathmandu Valley [printed text] / Chiranjeevi Paudel, Author ; Ousanee Sawagvudcharee, Associated Name ; Subarna Lal Bajracharya, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2016 . - viii, 89 p. : ill, Tables ; 30 cm.
500.00
SIU IS: SOM-MBA-2016-N07
IS [MS. [MBA]] -- Shinawatra University, 2016
Languages : English (eng)
Descriptors: [LCSH]Consumers -- Case studies
[LCSH]SmartphonesKeywords: Purchase Intention,
Perceived Product Value,
Perceived Quality,
Price, Perceived Sacrifice,
Brand ImageAbstract: In today’s modern world having an attractive and demanding smart phone has become one of the important things in people life. Especially, when it comes to smart phone, people’s preference and choices is different from one to another. So while selecting a smart phone, consumers seeks for varieties of factors which influence their purchase intention. Similarly, it cannot be ignored that the choice of smart phone are strongly influenced by both internal and external factors. Consumers choice and purchase intention are formed by the various factors they value the most. So consumer perceived value regarding the smart phone is an important factor in creating a purchase intention.
It is believed that one of the key to the success of business is by understanding the consumer perceived value about the product. Perceived Value is the worth that a product or service has in the mind of the consumer. The consumer’s perceived value of goods or services affect the price that he or she is willing to pay for it. For the most part, consumers are unaware of the true cost of production for the products they buy. Instead, they simply have an internal feeling for how much certain products are worth to them. Thus, in order increase their products purchase intention; producers may pursue marketing strategies to create a higher perceived value for their products.
The research focuses on study of consumer perceived value and purchase intention of smart phone users in Kathmandu valley. From this research different factors like perceived product value, perceived quality, price, perceived sacrifice and brand image are identified as consumer perceived value to make purchase intention. The main objective of this research is to study consumer perceived value of smart phone users which is responsible for creating purchase intention of smart phones. The overall research is guided by this objective. The consumer perceived value factors identified by the researcher were supposed to have relationship with purchase intention and five hypotheses were formulated.
A comprehensive literature was conducted in which consumer perceived value, perceived sacrifice, perceived quality, price, perceived product value, brand image are defined and discussed. Similarly, the research includes other topics like purchase intention, what influences consumer perception of value, history of smart phones and many more. Various previous research, journal, reports and articles by different authors that focus on consumer perceived value and purchase intention were reviewed and discussed. A theoretical model was developed taking into consideration the different variables and perceived relationship among them.
Total of 182 respondents were collected and analyzed. The questionnaire was in multiple choice formats and contained five-point Likert Scale. Descriptive statistics and correlation analysis were used to analyze the collected data. Cronbach’s alpha was used to test the reliability of the instrument. Descriptive analysis of the study included respondents’ gender, age group, average monthly income, occupation, previous and present brand of smart phone used, etc.The correlation analysis found positive relationship between all the factors like perceived product value, perceived quality, price, perceived sacrifice, brand image and purchase intention of smart phone users.
Hypotheses were developed in the research on the basis of relationship between dependent and various independent variables. Hypothesis testing was done in order to fulfill the three main objective of the research. Five different hypotheses were developed and tested in order to show relationship between dependent and independent variables. Hypotheis test results in significant between all the independent variables; perceived product value, perceived quality, price, perceived sacrifice, brand image and purchase intention of smart phone users.
This research can be a direction for the smart phone marketers to succeed in this growing and technologically advanced competitive market. This research may also help to create a scope for several other researchers regarding smart phones in Nepal.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=26915 Hold
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Barcode Call number Media type Location Section Status 32002000594067 SIU IS: SOM-MBA-2016-N07 c.1 SIU Independent Study Graduate Library Thesis Corner Available
Collection Title: SIU IS Title : Consumption Behavior of Chinese Tourists in Central World and Siam Paragon of Bangkok Material Type: printed text Authors: Wang Xihao, Author ; Ousanee Sawagvudcharee, Associated Name ; Chanchai Bunchapattanasakda, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2019 Pagination: iii, 45 p. Layout: Tables, ill Size: 30 cm. Price: 500.00 Baht General note: SIU IS: SOM-MBA-2019-06
IS [MS.[MBA]] -- Shinawatra University, 2019Languages : English (eng) Descriptors: [LCSH]Customer behavior
[LCSH]Tourists -- ChineseAbstract: Thai tourism has a long-term contact and understanding with Chinese tourists, and has been providing more thoughtful and comprehensive services for Chinese tourists. Chinese tourists' shopping during the journey also contributes a great profit to Thai tourism. However, with the ease and convenience of Chinese tourists to Thailand, the shopping enthusiasm of Chinese tourists in Thailand is declining. At the same time, with the rise of tourism markets in other Southeast Asian countries, Thailand is likely to be robbed of the shopping market of Chinese tourists by the surrounding countries and lose a lot of business opportunities, which will have a great impact on the current tourism shopping in Thailand. Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28120 SIU IS. Consumption Behavior of Chinese Tourists in Central World and Siam Paragon of Bangkok [printed text] / Wang Xihao, Author ; Ousanee Sawagvudcharee, Associated Name ; Chanchai Bunchapattanasakda, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2019 . - iii, 45 p. : Tables, ill ; 30 cm.
500.00 Baht
SIU IS: SOM-MBA-2019-06
IS [MS.[MBA]] -- Shinawatra University, 2019
Languages : English (eng)
Descriptors: [LCSH]Customer behavior
[LCSH]Tourists -- ChineseAbstract: Thai tourism has a long-term contact and understanding with Chinese tourists, and has been providing more thoughtful and comprehensive services for Chinese tourists. Chinese tourists' shopping during the journey also contributes a great profit to Thai tourism. However, with the ease and convenience of Chinese tourists to Thailand, the shopping enthusiasm of Chinese tourists in Thailand is declining. At the same time, with the rise of tourism markets in other Southeast Asian countries, Thailand is likely to be robbed of the shopping market of Chinese tourists by the surrounding countries and lose a lot of business opportunities, which will have a great impact on the current tourism shopping in Thailand. Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28120 Hold
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Barcode Call number Media type Location Section Status 32002000598696 SIU IS: SOM-MBA-2019-06 c.2 SIU Independent Study Graduate Library Thesis Corner Available 32002000598720 SIU IS: SOM-MBA-2019-06 c.1 SIU Independent Study Main Library General Shelf Available
Collection Title: SIU IS Title : Customer Perception and Expectation towards the Four star Hotels: A Case of Nepalese Hotel Industry Material Type: printed text Authors: Ravi Rayamajhi, Author ; Ousanee Sawagvudcharee, Associated Name ; Pushkar Sharma, M. Phil, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2017 Pagination: vii, 53 p. Layout: ill, Tables Size: 30 cm. Price: 500.00 General note: SIU IS: SOM-MBA-2017-N25
IS [MS. [MBA]] -- Shinawatra University, 2017Languages : English (eng) Descriptors: [LCSH]Hotels -- Nepal
[LCSH]ReliabilityKeywords: Tangibility, responsiveness, reliability, empathy, assurance, expected service quality and perceived service quality Abstract: This study examines the customer’s perceptions & expectation of service quality of four star hotels in Nepal. Expected service quality and perceived service quality is dependent variables whereas tangibility, reliability, responsiveness, assurance and empathy are independent variables. The survey is based on 106 respondents from two hotels from Kathmandu. To achieve the purpose of the study, structured questionnaire is prepared. The mean and standard deviation are estimated to test the significance and importance of customer’s perceptions & expectation of service quality in Nepalese Hotel Industry.
The results show that tangibility, responsiveness, reliability, empathy and assurance is positively related with perceived service quality. It indicates that higher these service quality dimensions best would be service perceived by the hotels customer’s. The results also show that tangibility, responsiveness, reliability, empathy and assurance is positively related with expected service quality. It indicates that higher the service quality dimensions, customer’s expectation can be fulfilled. The mean & standard deviation is positive for tangibility, responsiveness, reliability, empathy, assurance with perceived service quality and expected quality service.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27415 SIU IS. Customer Perception and Expectation towards the Four star Hotels: A Case of Nepalese Hotel Industry [printed text] / Ravi Rayamajhi, Author ; Ousanee Sawagvudcharee, Associated Name ; Pushkar Sharma, M. Phil, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2017 . - vii, 53 p. : ill, Tables ; 30 cm.
500.00
SIU IS: SOM-MBA-2017-N25
IS [MS. [MBA]] -- Shinawatra University, 2017
Languages : English (eng)
Descriptors: [LCSH]Hotels -- Nepal
[LCSH]ReliabilityKeywords: Tangibility, responsiveness, reliability, empathy, assurance, expected service quality and perceived service quality Abstract: This study examines the customer’s perceptions & expectation of service quality of four star hotels in Nepal. Expected service quality and perceived service quality is dependent variables whereas tangibility, reliability, responsiveness, assurance and empathy are independent variables. The survey is based on 106 respondents from two hotels from Kathmandu. To achieve the purpose of the study, structured questionnaire is prepared. The mean and standard deviation are estimated to test the significance and importance of customer’s perceptions & expectation of service quality in Nepalese Hotel Industry.
The results show that tangibility, responsiveness, reliability, empathy and assurance is positively related with perceived service quality. It indicates that higher these service quality dimensions best would be service perceived by the hotels customer’s. The results also show that tangibility, responsiveness, reliability, empathy and assurance is positively related with expected service quality. It indicates that higher the service quality dimensions, customer’s expectation can be fulfilled. The mean & standard deviation is positive for tangibility, responsiveness, reliability, empathy, assurance with perceived service quality and expected quality service.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27415 Hold
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Barcode Call number Media type Location Section Status 32002000595700 SIU IS: SOM-MBA-2017-N25 SIU Independent Study Graduate Library Thesis Corner Available
Collection Title: SIU IS Title : Customer Satisfaction of Banking Services in Mandalay Material Type: printed text Authors: Sandi Chit Su Win, Author ; Chanchai Bunchapattanasakda, Associated Name ; Ousanee Sawagvudcharee, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2017 Pagination: vi, 42 p. Layout: ill, Tables Size: 30 cm. Price: 500.00 General note: SIU IS: SOM-MBA-2017-M15
IS [MS. [MBA]] -- Shinawatra University, 2017Languages : English (eng) Descriptors: [LCSH]Bank and banking -- Mandalay Keywords: Customer Satisfaction, Deposit services, Service Quality Abstract: Customer satisfaction has been one of the main concerns of banks. This has been necessitated by the stiff competition in the banking industry. Banks are striving hard to offer quality services and products in a bid to maintain existing customers and woo new ones as well. Customers on the other hand, want the best value for their money so they are always combing around to get the best services. This study contributes to the literature by considering a model for testing the quality of deposit services in the banking industry. This research has studied and ranked the service quality and its relation with customers' satisfaction in a bank in Mandalay. The study statistical sample was calculated using the formula; then a questionnaire was designed and distributed among sample members and finally, the research hypotheses were examined using collected data.
In retail banking, quality of service plays a vital role in the context of sustained business survival and growth. The relationship between a bank and its customers must be a permanent and lasting one, which needs to be maintained with good quality services. An attempt has been made to ascertain the level of satisfaction of customers with regards to banking services in Mandalay. This study assesses customer satisfaction of service quality and determines whether services provided by the selected private banks are acceptable to customers based on various levels of customer opinion regarding service quality. The methodology is based on primary data collected through a well-structured questionnaire administered on a sample size of 200 respondents selected from private banks in Mandalay. In order to assess the customer satisfaction in relation to the quality of service, five attributes were used to create a better understanding of the relationship between the attributes and customer satisfaction, by focusing on the retail banking industry in Mandalay. The study respondents are accounts holders of the selected banks in Mandalay.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27599 SIU IS. Customer Satisfaction of Banking Services in Mandalay [printed text] / Sandi Chit Su Win, Author ; Chanchai Bunchapattanasakda, Associated Name ; Ousanee Sawagvudcharee, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2017 . - vi, 42 p. : ill, Tables ; 30 cm.
500.00
SIU IS: SOM-MBA-2017-M15
IS [MS. [MBA]] -- Shinawatra University, 2017
Languages : English (eng)
Descriptors: [LCSH]Bank and banking -- Mandalay Keywords: Customer Satisfaction, Deposit services, Service Quality Abstract: Customer satisfaction has been one of the main concerns of banks. This has been necessitated by the stiff competition in the banking industry. Banks are striving hard to offer quality services and products in a bid to maintain existing customers and woo new ones as well. Customers on the other hand, want the best value for their money so they are always combing around to get the best services. This study contributes to the literature by considering a model for testing the quality of deposit services in the banking industry. This research has studied and ranked the service quality and its relation with customers' satisfaction in a bank in Mandalay. The study statistical sample was calculated using the formula; then a questionnaire was designed and distributed among sample members and finally, the research hypotheses were examined using collected data.
In retail banking, quality of service plays a vital role in the context of sustained business survival and growth. The relationship between a bank and its customers must be a permanent and lasting one, which needs to be maintained with good quality services. An attempt has been made to ascertain the level of satisfaction of customers with regards to banking services in Mandalay. This study assesses customer satisfaction of service quality and determines whether services provided by the selected private banks are acceptable to customers based on various levels of customer opinion regarding service quality. The methodology is based on primary data collected through a well-structured questionnaire administered on a sample size of 200 respondents selected from private banks in Mandalay. In order to assess the customer satisfaction in relation to the quality of service, five attributes were used to create a better understanding of the relationship between the attributes and customer satisfaction, by focusing on the retail banking industry in Mandalay. The study respondents are accounts holders of the selected banks in Mandalay.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27599 Hold
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Barcode Call number Media type Location Section Status 32002000596799 SIU IS: SOM-MBA-2017-M15 SIU Independent Study Graduate Library Thesis Corner Available
Collection Title: SIU IS Title : Customer Satisfaction of Myanmar Traditional Restaurant in Mandalay Material Type: printed text Authors: Shwe Sin, Author ; Walsh, John, Associated Name ; Ousanee Sawagvudcharee, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2017 Pagination: v, 32 p. Layout: ill, Tables Size: 30 cm. Price: 500.00 General note: SIU IS: SOM-MBA-2017-M10
IS [MS. [MBA]] -- Shinawatra University, 2017Languages : English (eng) Descriptors: [LCSH]Customer satisfaction
[LCSH]Restaurants -- MandalayKeywords: Customer Satisfaction, Food products, Price, Responsiveness, Environment Abstract: One of the vital needs of increasing population in our country is food. There are five number of restaurant owners to meet the necessity of food. Most of the people in our country occasionally go to the restaurant to enjoy ethnic and some of western food items. The main purpose of this study is to identify some key drivers of customer satisfaction on Myanmar traditional restaurants. The study covers the opinion of restaurants in Mandalay region. Primarily, researcher contacted with 110 customers for their valuable opinion regarding on the Myanmar traditional restaurants. Chi-square test has been applied for testing hypothesizes by using PSPP software. This study aims to link some factors of food products, responsiveness, environment and price fairness of restaurant with the customers’ satisfaction. Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27627 SIU IS. Customer Satisfaction of Myanmar Traditional Restaurant in Mandalay [printed text] / Shwe Sin, Author ; Walsh, John, Associated Name ; Ousanee Sawagvudcharee, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2017 . - v, 32 p. : ill, Tables ; 30 cm.
500.00
SIU IS: SOM-MBA-2017-M10
IS [MS. [MBA]] -- Shinawatra University, 2017
Languages : English (eng)
Descriptors: [LCSH]Customer satisfaction
[LCSH]Restaurants -- MandalayKeywords: Customer Satisfaction, Food products, Price, Responsiveness, Environment Abstract: One of the vital needs of increasing population in our country is food. There are five number of restaurant owners to meet the necessity of food. Most of the people in our country occasionally go to the restaurant to enjoy ethnic and some of western food items. The main purpose of this study is to identify some key drivers of customer satisfaction on Myanmar traditional restaurants. The study covers the opinion of restaurants in Mandalay region. Primarily, researcher contacted with 110 customers for their valuable opinion regarding on the Myanmar traditional restaurants. Chi-square test has been applied for testing hypothesizes by using PSPP software. This study aims to link some factors of food products, responsiveness, environment and price fairness of restaurant with the customers’ satisfaction. Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27627 Hold
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Barcode Call number Media type Location Section Status 32002000597029 SIU IS: SOM-MBA-2017-M10 SIU Independent Study Graduate Library Thesis Corner Available
Collection Title: SIU IS Title : Customer Satisfaction with Sales and Service Quality of the Korean Automobile Market in Mandalay Material Type: printed text Authors: Yazar Phyo, Author ; Chanchai Bunchapattanasakda, Associated Name ; Ousanee Sawagvudcharee, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2017 Pagination: vii, 35 p. Layout: ill, Tables Size: 30 cm. Price: 500.00 General note: SIU IS: SOM-MBA-2017-M18
IS [MS. [MBA]] -- Shinawatra University, 2017Languages : English (eng) Descriptors: [LCSH]Brand
[LCSH]Service QualityKeywords: Service quality, SERVQUAL, Customer satisfaction, Brands, Service Attributes Abstract: This research tends to identify the relationship between the service quality and
customer satisfaction in Korean Automobile by using SERVQUAL analysis in Mandalay. It’s also used to observe the influence and effect of applying quality service towards customer satisfaction. The five dimensions of SERVQUAL, which are tangibles, reliability, responsiveness, assurance, and empathy, these are identified as independent variables, and customer satisfaction is identified as dependent variable. This study also wants to concentrate on the customers’ perception and evaluation toward service performance in Korean Automobile. The questionnaires were filled by the customers who already purchase products and engaging the service at Korean Automobile.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27596 SIU IS. Customer Satisfaction with Sales and Service Quality of the Korean Automobile Market in Mandalay [printed text] / Yazar Phyo, Author ; Chanchai Bunchapattanasakda, Associated Name ; Ousanee Sawagvudcharee, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2017 . - vii, 35 p. : ill, Tables ; 30 cm.
500.00
SIU IS: SOM-MBA-2017-M18
IS [MS. [MBA]] -- Shinawatra University, 2017
Languages : English (eng)
Descriptors: [LCSH]Brand
[LCSH]Service QualityKeywords: Service quality, SERVQUAL, Customer satisfaction, Brands, Service Attributes Abstract: This research tends to identify the relationship between the service quality and
customer satisfaction in Korean Automobile by using SERVQUAL analysis in Mandalay. It’s also used to observe the influence and effect of applying quality service towards customer satisfaction. The five dimensions of SERVQUAL, which are tangibles, reliability, responsiveness, assurance, and empathy, these are identified as independent variables, and customer satisfaction is identified as dependent variable. This study also wants to concentrate on the customers’ perception and evaluation toward service performance in Korean Automobile. The questionnaires were filled by the customers who already purchase products and engaging the service at Korean Automobile.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27596 Hold
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Barcode Call number Media type Location Section Status 32002000596781 SIU IS: SOM-MBA-2017-M18 SIU Independent Study Graduate Library Thesis Corner Available
