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Business model generation / Osterwalder, Alexander / Hoboken, NJ - 2010

Public ISBD No review available on this record. Title : Business model generation : a handbook for visionaries, game changers, and challengers Material Type: printed text Authors: Osterwalder, Alexander, Author ; Pigneur, Yves, Author ; Clark, Tim, Publisher: Hoboken, NJ Publication Date: 2010 Pagination: [281] p. Layout: col. ill. ; Size: 25 cm. ISBN (or other code): 978-0-470-87641-1 Price: 1800.00 Languages : Thai (tha) Descriptors: [LCSH]Business planning [LCSH]New business enterprises [LCSH]Strategic planning Keywords: Business. Business model. New Business. Class number: HD30.28 OS85 2010 Contents note: 1: Canvas -- Definition of a business model -- The 9 building blocks -- The business model canvas -- 2: Patterns -- Unbundling business models -- The long tail -- Multi-sided platforms -- FREE as a business model -- Open business models -- 3: Design -- Customer insights -- Ideation -- Visual thinking -- Prototyping -- Storytelling -- Scenarios -- 4: Strategy -- Business model environment -- Evaluating business models -- Business model perspective on blue ocean strategy -- Managing multiple business models -- 5: Process -- Business model design process. Curricular : BALA/BBA/GE/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=23399 Business model generation : a handbook for visionaries, game changers, and challengers [printed text] / Osterwalder, Alexander, Author ; Pigneur, Yves, Author ; Clark, Tim,  . - Singapore : Hoboken, NJ, 2010 . - [281] p. : col. ill. ; ; 25 cm. ISBN : 978-0-470-87641-1 : 1800.00 Languages : Thai (tha) Descriptors: [LCSH]Business planning [LCSH]New business enterprises [LCSH]Strategic planning Keywords: Business. Business model. New Business. Class number: HD30.28 OS85 2010 Contents note: 1: Canvas -- Definition of a business model -- The 9 building blocks -- The business model canvas -- 2: Patterns -- Unbundling business models -- The long tail -- Multi-sided platforms -- FREE as a business model -- Open business models -- 3: Design -- Customer insights -- Ideation -- Visual thinking -- Prototyping -- Storytelling -- Scenarios -- 4: Strategy -- Business model environment -- Evaluating business models -- Business model perspective on blue ocean strategy -- Managing multiple business models -- 5: Process -- Business model design process. Curricular : BALA/BBA/GE/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=23399

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Barcode	Call number	Media type	Location	Section	Status
32002000384717	HD30.28 OS85 2010 c.2	Book	Graduate Library	General Shelf	Available
32002000384725	HD30.28 OS85 2010 c.1	Book	Main Library	General Shelf	Available