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The myth of excellence / Crawford Frederick A. / New York : Crown Business - 2001

Public ISBD No review available on this record. Title : The myth of excellence : why great companies never try to be the best at everything Material Type: printed text Authors: Crawford Frederick A. ; Mathews Ryan Edition statement: 1st ed. Publisher: New York : Crown Business Publication Date: 2001 Pagination: xviii, 251 p. Layout: ill. Size: 25 cm ISBN (or other code): 978-0-609-60820-3 Price: gift Languages : English (eng) Descriptors: [LCSH]Marketing research -- Case studies Class number: HF 5415.2 Abstract: Curricular : GE Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=19936 The myth of excellence : why great companies never try to be the best at everything [printed text] / Crawford Frederick A. ; Mathews Ryan  . -  1st ed. . - New York : Crown Business, 2001 . - xviii, 251 p. : ill. ; 25 cm. ISBN : 978-0-609-60820-3 : gift Languages : English (eng) Descriptors: [LCSH]Marketing research -- Case studies Class number: HF 5415.2 Abstract: Curricular : GE Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=19936

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Barcode	Call number	Media type	Location	Section	Status
32002000375640	HF5415.2 C76 2001	Book	Graduate Library	General Shelf	Available