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Managers guide to marketing, advertising, and publicity / Barry Callen / McGraw-Hill - 2009

Public ISBD No review available on this record. Title : Managers guide to marketing, advertising, and publicity Material Type: printed text Authors: Barry Callen, Author Edition statement: 1 Publisher: McGraw-Hill Publication Date: 2009 Pagination: 272 p. Size: Paperback ISBN (or other code): 978-0-07-162796-2 Languages : English (eng) Abstract: Proven strategies that make sure your marketing message stands out from the rest The average American is exposed to as many as 5,000 marketing messages per day, so it?s more important than ever to create the most effective marketing and advertising campaigns as possible. Manager?s Guide to Marketing, Advertising, and Publicity explains The 14 principles of marketing communications strategy Common marketing mistakes to avoid Techniques for creating powerful marketing messages The many choices for delivering your marketing message How to take full advantage of digital platforms Today, you must come up with a bigger, better, brighter marketing campaign, or you?re guaranteed to be lost in the noise. This primer is ideal for anyone looking to position his or her organization as a powerful competitor in the twenty-first century. Briefcase Books, written specifically for today?s busy manager, feature eye-catching icons, checklists, and sidebars to guide managers step-by-step through everyday workplace situations. Look for these innovative design features to help you navigate through each page: Clear definitions of key terms, concepts, and jargon Tactics and strategies for overseeing marketing initiatives Insider tips for getting the most out of marketing, advertising, and publicity Practical advice for creating effective campaigns Warning signs when preparing for and undertaking marketing initiatives Stories and insights from the experiences of others Specific marketing procedures, tactics, and hands-on techniques (Product Description) Curricular : BBA/GE/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=19858 Managers guide to marketing, advertising, and publicity [printed text] / Barry Callen, Author  . -  1 . - Australia : McGraw-Hill, 2009 . - 272 p. ; Paperback. ISBN : 978-0-07-162796-2 Languages : English (eng) Abstract: Proven strategies that make sure your marketing message stands out from the rest The average American is exposed to as many as 5,000 marketing messages per day, so it?s more important than ever to create the most effective marketing and advertising campaigns as possible. Manager?s Guide to Marketing, Advertising, and Publicity explains The 14 principles of marketing communications strategy Common marketing mistakes to avoid Techniques for creating powerful marketing messages The many choices for delivering your marketing message How to take full advantage of digital platforms Today, you must come up with a bigger, better, brighter marketing campaign, or you?re guaranteed to be lost in the noise. This primer is ideal for anyone looking to position his or her organization as a powerful competitor in the twenty-first century. Briefcase Books, written specifically for today?s busy manager, feature eye-catching icons, checklists, and sidebars to guide managers step-by-step through everyday workplace situations. Look for these innovative design features to help you navigate through each page: Clear definitions of key terms, concepts, and jargon Tactics and strategies for overseeing marketing initiatives Insider tips for getting the most out of marketing, advertising, and publicity Practical advice for creating effective campaigns Warning signs when preparing for and undertaking marketing initiatives Stories and insights from the experiences of others Specific marketing procedures, tactics, and hands-on techniques (Product Description) Curricular : BBA/GE/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=19858

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Barcode	Call number	Media type	Location	Section	Status
32002000375251	HF5415 C157 2009	Book	Graduate Library	General Shelf	Available