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SIU IS. Customer Satisfaction of The Myanmar Traditional Slippers Industry in Mandalay / Yuzana Htun / Bangkok: Shinawatra University - 2018
Collection Title: SIU IS Title : Customer Satisfaction of The Myanmar Traditional Slippers Industry in Mandalay Material Type: printed text Authors: Yuzana Htun, Author ; John Walsh, Associated Name ; Chanchai Bunchapattanasakda, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2018 Pagination: vi, 37 p. Layout: Tables, ill Size: 30 cm. Price: 500.00 General note: SIU IS: SOM-MBA-2018-M03
IS [MS. [MBA]] -- Shinawatra University, 2018Languages : English (eng) Descriptors: [LCSH]Customer
[LCSH]IndustryKeywords: Comfort, Consumer slippers, Satisfaction and quali Abstract: Footwear is an important part of our daily life as it gives us comfort and safety to prevent from getting harm or painful experience on foot. Likewise, it is essential part of fashion outfit that is in competitive edge in Myanmar. Moreover, local consumers want to express their living standard through various design of footwear. Individual consumer behavior is consisted of feelings, decisions and thoughts that become attributively aspect of different footwear products. Thus, slippers products are appeared in various kinds of shapes in design and value-added products, which are attracted, to customers mind and preference. And then, consumers’ store choice decision is influenced by store accessibility and location.
The slippers retail store location and size are the main consideration when consumers decide where to shop and location can also be used to improve supply competitive advantages by retailers. It is essential that retail stores in Mandalay have their own images that serve to influence the recognized quality of the products and the decisions of consumers observing store choice. Sometimes, customers feel uncertain about whether they made the right choice after buying the slippers products. As a result, the customer satisfaction is getting pace in modern products in which they desire much for quality and durability, plus pricing strategy in comparison with other same footwear products. Therefore, the researcher realized that Myanmar traditional slippers need to be manufactured upon customer’s feedback and preferences to get a better market position.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27775 SIU IS. Customer Satisfaction of The Myanmar Traditional Slippers Industry in Mandalay [printed text] / Yuzana Htun, Author ; John Walsh, Associated Name ; Chanchai Bunchapattanasakda, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2018 . - vi, 37 p. : Tables, ill ; 30 cm.
500.00
SIU IS: SOM-MBA-2018-M03
IS [MS. [MBA]] -- Shinawatra University, 2018
Languages : English (eng)
Descriptors: [LCSH]Customer
[LCSH]IndustryKeywords: Comfort, Consumer slippers, Satisfaction and quali Abstract: Footwear is an important part of our daily life as it gives us comfort and safety to prevent from getting harm or painful experience on foot. Likewise, it is essential part of fashion outfit that is in competitive edge in Myanmar. Moreover, local consumers want to express their living standard through various design of footwear. Individual consumer behavior is consisted of feelings, decisions and thoughts that become attributively aspect of different footwear products. Thus, slippers products are appeared in various kinds of shapes in design and value-added products, which are attracted, to customers mind and preference. And then, consumers’ store choice decision is influenced by store accessibility and location.
The slippers retail store location and size are the main consideration when consumers decide where to shop and location can also be used to improve supply competitive advantages by retailers. It is essential that retail stores in Mandalay have their own images that serve to influence the recognized quality of the products and the decisions of consumers observing store choice. Sometimes, customers feel uncertain about whether they made the right choice after buying the slippers products. As a result, the customer satisfaction is getting pace in modern products in which they desire much for quality and durability, plus pricing strategy in comparison with other same footwear products. Therefore, the researcher realized that Myanmar traditional slippers need to be manufactured upon customer’s feedback and preferences to get a better market position.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27775 Hold
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Barcode Call number Media type Location Section Status 32002000597755 SIU IS: SOM-MBA-2018-M03 c.1 SIU Independent Study Graduate Library Thesis Corner Available SIU IS. Factors Determining Customers' Choice of Nepalese Commercial Banks for Deposit / Kamal Kumar Sah / Bangkok: Shinawatra University - 2017
Collection Title: SIU IS Title : Factors Determining Customers' Choice of Nepalese Commercial Banks for Deposit Material Type: printed text Authors: Kamal Kumar Sah, Author ; Virachai Vongbunsin, Associated Name ; Kapil Khanal, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2017 Pagination: vii, 68 p. Layout: ill, Tables Size: 30 cm. Price: 500.00 General note: SIU IS: SOM-MBA-2017-N46
Independent Study [SO [Management]] -- Shinawatra University, 2017Languages : English (eng) Descriptors: [LCSH]Banks and banking -- Nepal
[LCSH]CustomerKeywords: Bank deposit,
Customer Choice,
Primary Survey,
Descriptive AnalysisAbstract: This study is mainly carried out to examine the several factors affecting the customer choice for Bank deposit in context of Nepal and to find the linkages between them.
Primary data were collected and analyzed to obtain more concrete results from this research. For the primary data collection, a questionnaire was developed having seven independent factors and customer choice as the dependent variable. For data collection 200 questionnaires were distributed to the investors within the Kathmandu valley. Among 200 questionnaires distributed, 180 responses were collected back. Then, the obtained data were arranged through the MS-Excel and analyzed using the SPSSv23. Collected primary data were analyzed with the help of descriptive, cross tabulation, regression, and correlation.
The major findings of the primary data analysis showed that, there is no significant relation between personnel of Bank, convenience, communication, and credibility factors with customer choice for Bank deposit. Whereas, there is significant relation between costs, responsiveness and security with customer choice for Bank deposit. Further the study shows that there is positive relation between personnel of bank, convenience, communication, credibility, responsiveness and security with customer choice for bank deposit. There is negative relation between cost and customer choice for bank deposit.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27520 SIU IS. Factors Determining Customers' Choice of Nepalese Commercial Banks for Deposit [printed text] / Kamal Kumar Sah, Author ; Virachai Vongbunsin, Associated Name ; Kapil Khanal, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2017 . - vii, 68 p. : ill, Tables ; 30 cm.
500.00
SIU IS: SOM-MBA-2017-N46
Independent Study [SO [Management]] -- Shinawatra University, 2017
Languages : English (eng)
Descriptors: [LCSH]Banks and banking -- Nepal
[LCSH]CustomerKeywords: Bank deposit,
Customer Choice,
Primary Survey,
Descriptive AnalysisAbstract: This study is mainly carried out to examine the several factors affecting the customer choice for Bank deposit in context of Nepal and to find the linkages between them.
Primary data were collected and analyzed to obtain more concrete results from this research. For the primary data collection, a questionnaire was developed having seven independent factors and customer choice as the dependent variable. For data collection 200 questionnaires were distributed to the investors within the Kathmandu valley. Among 200 questionnaires distributed, 180 responses were collected back. Then, the obtained data were arranged through the MS-Excel and analyzed using the SPSSv23. Collected primary data were analyzed with the help of descriptive, cross tabulation, regression, and correlation.
The major findings of the primary data analysis showed that, there is no significant relation between personnel of Bank, convenience, communication, and credibility factors with customer choice for Bank deposit. Whereas, there is significant relation between costs, responsiveness and security with customer choice for Bank deposit. Further the study shows that there is positive relation between personnel of bank, convenience, communication, credibility, responsiveness and security with customer choice for bank deposit. There is negative relation between cost and customer choice for bank deposit.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27520 Hold
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Barcode Call number Media type Location Section Status 32002000596138 SIU IS: SOM-MBA-2017-N46 c.1 SIU Independent Study Graduate Library Thesis Corner Available 32002000596146 SIU IS: SOM-MBA-2017-N46 c.2 SIU Independent Study Graduate Library Thesis Corner Available