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Add the result to your basket Make a suggestion Refine your search Apply to external sourcesCustomer equity / Blattberg, Robert C. / Harvard Business School Press - 2001
Title : Customer equity : building and managing relationships as valuable assets Material Type: printed text Authors: Blattberg, Robert C. (1942-), Author ; Getz, Gary (1955-), Associated Name ; Thomas, Jacquelyn S. (1969-), Associated Name Publisher: Harvard Business School Press Publication Date: 2001 Pagination: xix, 228 p. Layout: ill., cloth Size: 24 cm. ISBN (or other code): 0875847641 Price: 1079 Baht Languages : English (eng) Descriptors: [LCSH]Customer loyalty
[LCSH]Customer relations
[LCSH]Customer services -- Marketing
[LCSH]Relationship marketingCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=2245 Customer equity : building and managing relationships as valuable assets [printed text] / Blattberg, Robert C. (1942-), Author ; Getz, Gary (1955-), Associated Name ; Thomas, Jacquelyn S. (1969-), Associated Name . - Boston, Mass. : Harvard Business School Press, 2001 . - xix, 228 p. : ill., cloth ; 24 cm.
ISBN : 0875847641 : 1079 Baht
Languages : English (eng)
Descriptors: [LCSH]Customer loyalty
[LCSH]Customer relations
[LCSH]Customer services -- Marketing
[LCSH]Relationship marketingCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=2245 Hold
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Barcode Call number Media type Location Section Status 32002000001261 HF5415.55 B585 2001 Book Graduate Library General Shelf Available
Title : Services management in Asia Pacific : issues and challenges Material Type: printed text Authors: Jayachandran, C., Author ; Singleton, Helen, Associated Name Publisher: Montclair State University Publication Date: 2007 Pagination: xxv, 325 p. Layout: ill., pbk. Size: 24 cm. ISBN (or other code): 9789833827213 Price: 500 Baht General note: With compliments of Dr. John Christopher Walsh Languages : English (eng) Descriptors: [LCSH]Customer services -- Management
[LCSH]Customer services -- Marketing
[LCSH]Service industries -- Asia, Southeastern
[LCSH]Service industries -- East Asia
[LCSH]Service industries -- Management
[LCSH]Service industries -- MarketingCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=12996 Services management in Asia Pacific : issues and challenges [printed text] / Jayachandran, C., Author ; Singleton, Helen, Associated Name . - Malaysia : Montclair State University, 2007 . - xxv, 325 p. : ill., pbk. ; 24 cm.
ISBN : 9789833827213 : 500 Baht
With compliments of Dr. John Christopher Walsh
Languages : English (eng)
Descriptors: [LCSH]Customer services -- Management
[LCSH]Customer services -- Marketing
[LCSH]Service industries -- Asia, Southeastern
[LCSH]Service industries -- East Asia
[LCSH]Service industries -- Management
[LCSH]Service industries -- MarketingCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=12996 Hold
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Barcode Call number Media type Location Section Status 32002000225902 HD9980.5 S491 2007 Book Main Library General Shelf Available
Title : Services marketing : people, technology, strategy Material Type: printed text Authors: Lovelock, Christopher H., Author ; Wirtz, Jochen, Associated Name Edition statement: 6th ed. Publisher: Pearson/Prentice Hall Publication Date: 2007 Pagination: xx, 648 p. Layout: ill., pbk. Size: 29 cm. ISBN (or other code): 0132056763 Price: 200 Baht Languages : English (eng) Descriptors: [LCSH]Customer services -- Marketing
[LCSH]Marketing -- Management
[LCSH]Professions -- Marketing
[LCSH]Service industries -- MarketingCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=16994 Services marketing : people, technology, strategy [printed text] / Lovelock, Christopher H., Author ; Wirtz, Jochen, Associated Name . - 6th ed. . - Upper Saddle River, NJ : Pearson/Prentice Hall, 2007 . - xx, 648 p. : ill., pbk. ; 29 cm.
ISBN : 0132056763 : 200 Baht
Languages : English (eng)
Descriptors: [LCSH]Customer services -- Marketing
[LCSH]Marketing -- Management
[LCSH]Professions -- Marketing
[LCSH]Service industries -- MarketingCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=16994 Hold
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Barcode Call number Media type Location Section Status 32002000272177 HF5415.13 L65 2007 c.1 Book Main Library General Shelf Available 32002000273589 HF5415.13 L65 2007 c.2 Book Main Library General Shelf Available 32002000343283 HF5415.13 L65 2007c.3 Book Main Library General Shelf Available
