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Kellogg on integrated marketing / Calder, Bobby J. / Wiley - 2003

Public ISBD No review available on this record. Title : Kellogg on integrated marketing Material Type: printed text Authors: Calder, Bobby J., Author ; Iacobucci, Dawn, Associated Name ; J.L. Kellogg Graduate School of Management. Center for Marketing Sciences, Associated Name Publisher: Wiley Publication Date: 2003 Pagination: xxi, 314 p. Layout: ill., cloth Size: 24 cm. ISBN (or other code): 0471204765 Languages : English (eng) Descriptors: [LCSH]Marketing Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=5986 Kellogg on integrated marketing [printed text] / Calder, Bobby J., Author ; Iacobucci, Dawn, Associated Name ; J.L. Kellogg Graduate School of Management. Center for Marketing Sciences, Associated Name . - Hoboken, New Jersey : Wiley, 2003 . - xxi, 314 p. : ill., cloth ; 24 cm. ISBN : 0471204765 Languages : English (eng) Descriptors: [LCSH]Marketing Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=5986

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Barcode	Call number	Media type	Location	Section	Status
32002000094522	HF5415 K444 2003 c.1	Book	Graduate Library	General Shelf	Available
32002000095438	HF5415 K444 2003 c.2	Book	Main Library	General Shelf	Available