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Asian branding / Batey, Ian / Prentice-Hall - 2002
Title : Asian branding : a great way to fly Material Type: printed text Authors: Batey, Ian, Author Publisher: Prentice-Hall Publication Date: 2002 Pagination: x, 412 p. Layout: ill., pbk. Size: 23 cm. ISBN (or other code): 0130664669 Price: 1522 Baht General note: Includes index. Languages : English (eng) Descriptors: [LCSH]Asia Advertising
[LCSH]Marketing -- AsiaCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=1840 Asian branding : a great way to fly [printed text] / Batey, Ian, Author . - Singapore : Prentice-Hall, 2002 . - x, 412 p. : ill., pbk. ; 23 cm.
ISBN : 0130664669 : 1522 Baht
Includes index.
Languages : English (eng)
Descriptors: [LCSH]Asia Advertising
[LCSH]Marketing -- AsiaCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=1840 Hold
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Barcode Call number Media type Location Section Status 32002000037117 HF5415.4 B39 2002 Book Graduate Library General Shelf Available Marketing in the new Asia / Siew, Meng Leong / McGraw-Hill - 2001
Title : Marketing in the new Asia Material Type: printed text Authors: Siew, Meng Leong, Author ; Chin, Tiong Tan, Associated Name ; Swee, Hoon Ang, Associated Name Publisher: McGraw-Hill Publication Date: 2001 Pagination: vi, 377 p. Layout: ill., pbk. Size: 23 cm. ISBN (or other code): 0071184678 Price: 1280 Baht Languages : English (eng) Descriptors: [LCSH]Marketing -- Asia Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=2632 Marketing in the new Asia [printed text] / Siew, Meng Leong, Author ; Chin, Tiong Tan, Associated Name ; Swee, Hoon Ang, Associated Name . - Singapore : McGraw-Hill, 2001 . - vi, 377 p. : ill., pbk. ; 23 cm.
ISBN : 0071184678 : 1280 Baht
Languages : English (eng)
Descriptors: [LCSH]Marketing -- Asia Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=2632 Hold
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Barcode Call number Media type Location Section Status 32002000041051 HF5415.12.A8 S54 2001 c.1 Book Graduate Library General Shelf Available 32002000041069 HF5415.12.A8 S54 2001 c.2 Book Main Library General Shelf Available Services marketing in Asia / Lovelock, Christopher H. / Prentice-Hall - 2002
Title : Services marketing in Asia : managing people, technology and strategy Material Type: printed text Authors: Lovelock, Christopher H., Author ; Hean, Tat Keh, Associated Name ; Wirtz, Jochen, Associated Name Publisher: Prentice-Hall Publication Date: 2002 Pagination: xviii, 706 p. Layout: pbk. Size: 24 cm. ISBN (or other code): 0130605662 Price: 995 Baht General note: Includes index. Languages : English (eng) Descriptors: [LCSH]Marketing -- Asia Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=6034 Services marketing in Asia : managing people, technology and strategy [printed text] / Lovelock, Christopher H., Author ; Hean, Tat Keh, Associated Name ; Wirtz, Jochen, Associated Name . - Singapore : Prentice-Hall, 2002 . - xviii, 706 p. : pbk. ; 24 cm.
ISBN : 0130605662 : 995 Baht
Includes index.
Languages : English (eng)
Descriptors: [LCSH]Marketing -- Asia Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=6034 Hold
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Barcode Call number Media type Location Section Status 32002000094431 HF5415.12.A7 L65 2002 Book Main Library General Shelf Available Services marketing in Asia / Lovelock, Christopher H. / Prentice-Hall - 2005
Title : Services marketing in Asia : managing people, technology and strategy Material Type: printed text Authors: Lovelock, Christopher H., Author ; Hean, Tat Keh, Associated Name ; Lu, Xiongwen, Associated Name Edition statement: 2nd ed. Publisher: Prentice-Hall Publication Date: 2005 Pagination: xviii, 706 p. Layout: pbk. Size: 24 cm. ISBN (or other code): 9780131275379 Price: 457 Baht Languages : English (eng) Descriptors: [LCSH]Marketing -- Asia Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=13235 Services marketing in Asia : managing people, technology and strategy [printed text] / Lovelock, Christopher H., Author ; Hean, Tat Keh, Associated Name ; Lu, Xiongwen, Associated Name . - 2nd ed. . - Singapore : Prentice-Hall, 2005 . - xviii, 706 p. : pbk. ; 24 cm.
ISBN : 9780131275379 : 457 Baht
Languages : English (eng)
Descriptors: [LCSH]Marketing -- Asia Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=13235 Hold
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Barcode Call number Media type Location Section Status 32002000230258 HF5415.12.A7 L65 2005 Book Main Library General Shelf Available