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Author Wilaiporn Laohakosol
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Add the result to your basket Make a suggestion Refine your search Apply to external sourcesReprinted Collection. Factors influencing voting intentions for members of the Thai house of representatives and implications for the integrated marketing communications mixh / Wilaiporn Laohakosol
Collection Title: Reprinted Collection Title : Factors influencing voting intentions for members of the Thai house of representatives and implications for the integrated marketing communications mixh Material Type: printed text Authors: Wilaiporn Laohakosol, Author ; Walsh, John Christopher, Associated Name ; International Conference in Innovative Marketing and Management (1st : 2010 : Phuket), Pagination: 13 p. Layout: ill. Size: 30 cm. Price: 50 Baht General note: Proceedings of 1st International Conference in Innovative Marketing and Management, 12-14 July 2010, Phuket Rajabhat University, Phuket, Thailand.
Political Marketing CommunicationLanguages : English (eng) Descriptors: [LCSH]Communication in marketing
[LCSH]Communication in politics
[LCSH]Political participationRecord link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=18074 Reprinted Collection. Factors influencing voting intentions for members of the Thai house of representatives and implications for the integrated marketing communications mixh [printed text] / Wilaiporn Laohakosol, Author ; Walsh, John Christopher, Associated Name ; International Conference in Innovative Marketing and Management (1st : 2010 : Phuket), . - [s.d.] . - 13 p. : ill. ; 30 cm.
50 Baht
Proceedings of 1st International Conference in Innovative Marketing and Management, 12-14 July 2010, Phuket Rajabhat University, Phuket, Thailand.
Political Marketing Communication
Languages : English (eng)
Descriptors: [LCSH]Communication in marketing
[LCSH]Communication in politics
[LCSH]Political participationRecord link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=18074 Hold
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Barcode Call number Media type Location Section Status 32002000261436 REP585 2010 c.1 Reprinted Graduate Library Reprint Shelf Available 32002000261444 REP585 2010 c.2 Reprinted Main Library Reprint Shelf Available
Collection Title: Reprinted Collection Title : The Thai General Election of 2007 and Political Communications Material Type: printed text Authors: Wilaiporn Laohakosol, Author ; Walsh, John, Associated Name Publisher: Songklanakarin Journal of Social Sciences ans Humanities Publication Date: 2010 Pagination: 15 p. Layout: Tables Size: 30 cm. Price: 500.00 General note: REP623 Languages : English (eng) Descriptors: [LCSH]Democracy Curricular : BBA/MBA/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27552 Reprinted Collection. The Thai General Election of 2007 and Political Communications [printed text] / Wilaiporn Laohakosol, Author ; Walsh, John, Associated Name . - [S.l.] : Songklanakarin Journal of Social Sciences ans Humanities, 2010 . - 15 p. : Tables ; 30 cm.
500.00
REP623
Languages : English (eng)
Descriptors: [LCSH]Democracy Curricular : BBA/MBA/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27552 Hold
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Barcode Call number Media type Location Section Status 32002000333284 REP623 2010 c.1 Reprinted Graduate Library Reprint Shelf Available 32002000333821 REP623 2010 c.2 Reprinted Graduate Library Reprint Shelf Available
Collection Title: SIU IS Title : CAMELS Rating and Bank Performance Evaluation by Nepal Rastra Bank Material Type: printed text Authors: Rojina Lohani, Author ; Wilaiporn Laohakosol, Associated Name ; Rameshwor Khanal, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2017 Pagination: viii, 91 p. Layout: ill, Tables Size: 30 cm. Price: 500.00 General note: SIU IS: SOM-MBA-2017-N30
IS [MS. [MBA]] -- Shinawatra University, 2017Languages : English (eng) Descriptors: [LCSH]Banks and banking -- Nepal
[LCSH]Performance -- EvaluationKeywords: Performance Evaluation,
Regulators,
CAMELS ratingAbstract: The stability and growth in any economy largely depends upon the strength and efficiency of financial system, which in turn is a reflection of the soundness of banking system. Periodic performance evaluation of banking sector helps ascertain the problems that, in unchecked, might cripple the economy as a whole. A number of tools are used to examine the soundness of banking system. However, the one that is used widely by banking system regulators is CAMELS rating. Regulators, based on experience, establish critical thresholds and benchmarks so that problems before they actually emerge can be identified. CAMELS‘ type of rating is basically a financial ratio based model for evaluating the performance of banks.
In this framework, the current study evaluates and compares the performance of the banks through the CAMELS rating system. Furthermore, the banks are rated based upon their performance. The ranking result can be used to analyse the strongest and weakest factors of a bank as opposed to its competitors.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27413 SIU IS. CAMELS Rating and Bank Performance Evaluation by Nepal Rastra Bank [printed text] / Rojina Lohani, Author ; Wilaiporn Laohakosol, Associated Name ; Rameshwor Khanal, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2017 . - viii, 91 p. : ill, Tables ; 30 cm.
500.00
SIU IS: SOM-MBA-2017-N30
IS [MS. [MBA]] -- Shinawatra University, 2017
Languages : English (eng)
Descriptors: [LCSH]Banks and banking -- Nepal
[LCSH]Performance -- EvaluationKeywords: Performance Evaluation,
Regulators,
CAMELS ratingAbstract: The stability and growth in any economy largely depends upon the strength and efficiency of financial system, which in turn is a reflection of the soundness of banking system. Periodic performance evaluation of banking sector helps ascertain the problems that, in unchecked, might cripple the economy as a whole. A number of tools are used to examine the soundness of banking system. However, the one that is used widely by banking system regulators is CAMELS rating. Regulators, based on experience, establish critical thresholds and benchmarks so that problems before they actually emerge can be identified. CAMELS‘ type of rating is basically a financial ratio based model for evaluating the performance of banks.
In this framework, the current study evaluates and compares the performance of the banks through the CAMELS rating system. Furthermore, the banks are rated based upon their performance. The ranking result can be used to analyse the strongest and weakest factors of a bank as opposed to its competitors.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27413 Hold
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Barcode Call number Media type Location Section Status 32002000595643 SIU IS: SOM-MBA-2017-N30 SIU Independent Study Graduate Library Thesis Corner Available
Collection Title: SIU IS Title : Factors Influencing Investment Decisions of Nepalese Individual Investors Material Type: printed text Authors: Milan Thakuri, Author ; Wilaiporn Laohakosol, Associated Name ; Arhan Sthapit, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2017 Pagination: vii, 77 p. Layout: ill, Tables Size: 30 cm. Price: 500.00 General note: SIU IS: SOM-MBA-2017-N22
IS [MS. [MBA]] -- Shinawatra University, 2017Languages : English (eng) Descriptors: [LCSH]Investment -- Nepal Keywords: Investment decision,
Firm-specific factors,
Behavioural factorsAbstract: The study seeks to determine the main factors influencing investment decisions of Nepalese individual investors in Nepalese secondary capital market. Influencing factors are categorized into firm-specific factors and behavioural. Firm-specific factors includes past performance of the company, expected corporate earnings, stock marketability of the company, and management team of the company. Behavioural factors include herding, future financial security, overconfidence bias and advocate recommendations. The study covers individual investors using purposive sampling Method to obtain information from 106 respondent’s through survey questionnaire.
Independent t- test, Pearson’s Correlation, Analysis of variance (ANOVA) and regression analysis were employed with the help of SPSS. The results shows that the firm-specific factors and behavioural factors have strong positive correlation with investment decision and there exists significant relationship of investment decision with firm-specific factors and behavioural factors. Firm-specific factors and behavioural factors have strong influence on investment decision of Nepalese individual investors.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27406 SIU IS. Factors Influencing Investment Decisions of Nepalese Individual Investors [printed text] / Milan Thakuri, Author ; Wilaiporn Laohakosol, Associated Name ; Arhan Sthapit, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2017 . - vii, 77 p. : ill, Tables ; 30 cm.
500.00
SIU IS: SOM-MBA-2017-N22
IS [MS. [MBA]] -- Shinawatra University, 2017
Languages : English (eng)
Descriptors: [LCSH]Investment -- Nepal Keywords: Investment decision,
Firm-specific factors,
Behavioural factorsAbstract: The study seeks to determine the main factors influencing investment decisions of Nepalese individual investors in Nepalese secondary capital market. Influencing factors are categorized into firm-specific factors and behavioural. Firm-specific factors includes past performance of the company, expected corporate earnings, stock marketability of the company, and management team of the company. Behavioural factors include herding, future financial security, overconfidence bias and advocate recommendations. The study covers individual investors using purposive sampling Method to obtain information from 106 respondent’s through survey questionnaire.
Independent t- test, Pearson’s Correlation, Analysis of variance (ANOVA) and regression analysis were employed with the help of SPSS. The results shows that the firm-specific factors and behavioural factors have strong positive correlation with investment decision and there exists significant relationship of investment decision with firm-specific factors and behavioural factors. Firm-specific factors and behavioural factors have strong influence on investment decision of Nepalese individual investors.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27406 Hold
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Barcode Call number Media type Location Section Status 32002000595627 SIU IS: SOM-MBA-2017-N22 SIU Independent Study Graduate Library Thesis Corner Available
Collection Title: SIU IS Title : Impact of Liquidity on Profitability in Nepalese Commercial Banks: Comparative Study of Laxmi Bank Ltd and Kumari Bank Ltd Material Type: printed text Authors: Nabita Shrestha, Author ; Wilaiporn Laohakosol, Associated Name ; Arhan Sthapit, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2017 Pagination: vi, 67 p. Layout: ill, Tables Size: 30 cm. Price: 500.00 General note: SIU IS: SOM-MBA-2017-N23
IS [MS. [MBA]] -- Shinawatra University, 2017Languages : English (eng) Descriptors: [LCSH]Banks and banking -- Nepal Abstract: The present study aims to reveal the relationship between liquidity and profitability of Laxmi Bank Ltd and Kumari Bank Ltd. It tries to examine the impact of liquidity on profitability by comparing two private banks established after 2000 A.D. It has taken two private banks for the period between 2008/09 and 2014/15 inorder to address the objectives. Considering liquidity can increase the profitability , the study has examined the liquidity of Laxmi Bank Ltd and Kumari Bank Ltd as well as profitability position, using various financial tools and indicators. The overall trend of liquidity ratios are not smoothing in both Laxmi Bank and Kumari Bank. But variation in liquidity ratios as well as profitability in Kumari Bank is lower than
Laxmi Bank. Fluctuating trend of the liquidity ratios make difficulty in the increase trend of profitability of the banks. So, according to liquidity and profitability, Kumari Bank seems to be more efficient than Laxmi Bank.
There is a significant positive effect of NRBTDR and CABTDR on
profitability in both Laxmi Bank Ltd and Kumari Bank Ltd. CHTDR, LFTCLR and LFTDR are negatively correlated with the ROA in case of Kumari Bank. NRBTDR, CHTDR and CABTDR are positively correlated whereas LFTCLR and LFTDR are negatively correlated with the ROA in case of Laxmi Bank. The positive correlation indicates that the increase in the liquidity ratios lead to increase in profitability and
vice-versa whereas negative correlation indicates that increase in ratios lead to decrease in profitability and vice- versa.
The overall average ROA of Laxmi Bank and Kumari Bank are similar but coefficient of variation of Kumari Bank Ltd is lower than that of Laxmi Bank Ltd. This means that profitability position is more consistent in Kumari Bank. So, Kumari Bank is better in profitability position in terms of low variation. Therefore, the liquidity performance of Kumari Bank Ltd. is better than Laxmi Bank Ltd.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27407 SIU IS. Impact of Liquidity on Profitability in Nepalese Commercial Banks: Comparative Study of Laxmi Bank Ltd and Kumari Bank Ltd [printed text] / Nabita Shrestha, Author ; Wilaiporn Laohakosol, Associated Name ; Arhan Sthapit, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2017 . - vi, 67 p. : ill, Tables ; 30 cm.
500.00
SIU IS: SOM-MBA-2017-N23
IS [MS. [MBA]] -- Shinawatra University, 2017
Languages : English (eng)
Descriptors: [LCSH]Banks and banking -- Nepal Abstract: The present study aims to reveal the relationship between liquidity and profitability of Laxmi Bank Ltd and Kumari Bank Ltd. It tries to examine the impact of liquidity on profitability by comparing two private banks established after 2000 A.D. It has taken two private banks for the period between 2008/09 and 2014/15 inorder to address the objectives. Considering liquidity can increase the profitability , the study has examined the liquidity of Laxmi Bank Ltd and Kumari Bank Ltd as well as profitability position, using various financial tools and indicators. The overall trend of liquidity ratios are not smoothing in both Laxmi Bank and Kumari Bank. But variation in liquidity ratios as well as profitability in Kumari Bank is lower than
Laxmi Bank. Fluctuating trend of the liquidity ratios make difficulty in the increase trend of profitability of the banks. So, according to liquidity and profitability, Kumari Bank seems to be more efficient than Laxmi Bank.
There is a significant positive effect of NRBTDR and CABTDR on
profitability in both Laxmi Bank Ltd and Kumari Bank Ltd. CHTDR, LFTCLR and LFTDR are negatively correlated with the ROA in case of Kumari Bank. NRBTDR, CHTDR and CABTDR are positively correlated whereas LFTCLR and LFTDR are negatively correlated with the ROA in case of Laxmi Bank. The positive correlation indicates that the increase in the liquidity ratios lead to increase in profitability and
vice-versa whereas negative correlation indicates that increase in ratios lead to decrease in profitability and vice- versa.
The overall average ROA of Laxmi Bank and Kumari Bank are similar but coefficient of variation of Kumari Bank Ltd is lower than that of Laxmi Bank Ltd. This means that profitability position is more consistent in Kumari Bank. So, Kumari Bank is better in profitability position in terms of low variation. Therefore, the liquidity performance of Kumari Bank Ltd. is better than Laxmi Bank Ltd.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27407 Hold
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Barcode Call number Media type Location Section Status 32002000595619 SIU IS: SOM-MBA-2017-N23 SIU Independent Study Graduate Library Thesis Corner Available
Collection Title: SIU IS Title : Impact of Macroeconomic Variables on Stock Prices in Nepalese Stock Market Material Type: printed text Authors: Hari Ram Wagle, Author ; Wilaiporn Laohakosol, Associated Name ; Niranjan Phuyal, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2017 Pagination: x, 65 p. Layout: ill, Tables Size: 30 cm. Price: 500.00 General note: SIU IS: SOM-MBA-2017-N21
IS [MS. [MBA]] -- Shinawatra University, 2017Languages : English (eng) Descriptors: [LCSH]Stock -- Prices -- Nepal
[LCSH]Stock Market -- NepalKeywords: Inflation,
Interest Rate,
Money Supply,
Remittance,
Stock PricesAbstract: This study assesses the impact of macroeconomic variables on stock prices in Nepalese capital market. Selected macroeconomic variables are inflation, interest rate, money supply and remittance. This study examines the impact of each selected macroeconomic variable on NEPSE index, sub-index of banking, development bank, finance and insurance with the observation of 123-monthly secondary data from the period of August 2006 to October 2016. Graphical analysis, descriptive statistics, correlation analysis and regression analysis are employed to analyse the data with the help of Microsoft software and SPSS software. The result shows that the money supply impacts negatively whereas remittance has positive impact on stock prices in Nepalese stock market. The mixed result has been found of inflation impact on stock prices. It does not impact on NEPSE index or overall stock prices in the stock market but it positively affect on stock price of development bank and finance companies. Similarly, interest rate is insignificant relation with stock prices in Nepalese stock market. Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27405 SIU IS. Impact of Macroeconomic Variables on Stock Prices in Nepalese Stock Market [printed text] / Hari Ram Wagle, Author ; Wilaiporn Laohakosol, Associated Name ; Niranjan Phuyal, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2017 . - x, 65 p. : ill, Tables ; 30 cm.
500.00
SIU IS: SOM-MBA-2017-N21
IS [MS. [MBA]] -- Shinawatra University, 2017
Languages : English (eng)
Descriptors: [LCSH]Stock -- Prices -- Nepal
[LCSH]Stock Market -- NepalKeywords: Inflation,
Interest Rate,
Money Supply,
Remittance,
Stock PricesAbstract: This study assesses the impact of macroeconomic variables on stock prices in Nepalese capital market. Selected macroeconomic variables are inflation, interest rate, money supply and remittance. This study examines the impact of each selected macroeconomic variable on NEPSE index, sub-index of banking, development bank, finance and insurance with the observation of 123-monthly secondary data from the period of August 2006 to October 2016. Graphical analysis, descriptive statistics, correlation analysis and regression analysis are employed to analyse the data with the help of Microsoft software and SPSS software. The result shows that the money supply impacts negatively whereas remittance has positive impact on stock prices in Nepalese stock market. The mixed result has been found of inflation impact on stock prices. It does not impact on NEPSE index or overall stock prices in the stock market but it positively affect on stock price of development bank and finance companies. Similarly, interest rate is insignificant relation with stock prices in Nepalese stock market. Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27405 Hold
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Barcode Call number Media type Location Section Status 32002000595601 SIU IS: SOM-MBA-2017-N21 SIU Independent Study Graduate Library Thesis Corner Available
Collection Title: SIU IS Title : Investing in Brick Kilns for Economic Development of Nepal Material Type: printed text Authors: Samyukta Bhandari, Author ; Wilaiporn Laohakosol, Associated Name ; Sushil Bhakta Mathema, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2016 Pagination: vii, 81 p. Layout: ill, Tables Size: 30 cm. Price: 500.00 General note: SIU IS: SOM-MBA-2016-N21
IS [MS. [MBA]] -- Shinawatra University, 2016Languages : English (eng) Descriptors: [LCSH]Economic development -- Nepal
[LCSH]Income
[LCSH]InvestmentKeywords: Investment,
Tax generation,
Income,
Expenses,
Advance,
Social ImpactCurricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=26938 SIU IS. Investing in Brick Kilns for Economic Development of Nepal [printed text] / Samyukta Bhandari, Author ; Wilaiporn Laohakosol, Associated Name ; Sushil Bhakta Mathema, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2016 . - vii, 81 p. : ill, Tables ; 30 cm.
500.00
SIU IS: SOM-MBA-2016-N21
IS [MS. [MBA]] -- Shinawatra University, 2016
Languages : English (eng)
Descriptors: [LCSH]Economic development -- Nepal
[LCSH]Income
[LCSH]InvestmentKeywords: Investment,
Tax generation,
Income,
Expenses,
Advance,
Social ImpactCurricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=26938 Hold
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Barcode Call number Media type Location Section Status 32002000594208 SIU IS: SOM-MBA-2016-N21 c.1 SIU Independent Study Graduate Library Thesis Corner Available
Collection Title: SIU IS Title : Measuring Customer Based Brand Equity: A Case of MBA Colleges of Nepal Material Type: printed text Authors: Deepak Thapa, Author ; Wilaiporn Laohakosol, Associated Name ; Pushkar Sharma, M. Phil, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2016 Pagination: x, 71 p. Layout: ill, Tables Size: 30 cm. Price: 500.00 General note: SIU IS: SOM-MBA-2016-N06
IS [MS. [MBA]] -- Shinawatra University, 2016Languages : English (eng) Descriptors: [LCSH]Branding Keywords: Brand equity,
MBA colleges,
Customer based brand equity,
Educational brand,
Branding,
Perceived qualityAbstract: Brand equity become increasingly important for institutions both service and manufacturing as the consumer perception of brand equity have impact on institutional branding. The concept of customer based brand equity in educational sector is a new phenomenon as education is the high credence service. In Nepal such types of study is lacking, to address the gap, this research has been conducted to measure and analyze consumer based brand equity of MBA colleges and signify the importance of brand equity for educational institutions. The study intends to recommend the suggestion for building and developing brand equity for educational institutions. The research adopted a qualitative approach to acquire insights of 264 respondents on the area of study, who have been preparing for MBA entrance exam.
The analysis of acquired data reveals that most of the prospective respondents are aware about the MBA colleges. They are known about the colleges and familiar with the programs and their brand equity. Among the selected five MBA colleges for study it has been found that some of the MBA colleges are in preference for MBA degree based on placement quality, intellectual capital and recognition and relevance of degree for professional life. The overall brand value analysis reveals that some MBA colleges has strength in differentiation, image, recognition and relevance which contributes in development of positive perception about MBA colleges. There are areas of improvement for colleges in overall brand value assessment attributes while influencing the perception the customer via using integrated communication means for communication and awareness
For enhancing brand equity MBA colleges need to use integrated marketing communication means with focus on social media based communication. For building and sustaining brand equity strategic thrust is required with focus on core area of overall brand value assessment attributes. It is vital for MBA colleges to differentiate themselves and build a strong brand in a cluttered education market with the use of right communication tools. The recognition of brand equity has an awareness dimension, thus familiarity to the brand is largely driven by marketing activities including advertising, publicity and word of mouth. In educational branding referral plays vital role as the loyalty dimension of brand equity is largely associated with positive word of mouth. Thus, tools of marketing communication serve important influencers on the overall brand equity.
The college administration need to develop and initiate programs to enhance brand equity, which will have impact on perceive quality of colleges and appears to be vital in building strong and well-differentiated brands that can influence the consumers’ decision-making.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=26914 SIU IS. Measuring Customer Based Brand Equity: A Case of MBA Colleges of Nepal [printed text] / Deepak Thapa, Author ; Wilaiporn Laohakosol, Associated Name ; Pushkar Sharma, M. Phil, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2016 . - x, 71 p. : ill, Tables ; 30 cm.
500.00
SIU IS: SOM-MBA-2016-N06
IS [MS. [MBA]] -- Shinawatra University, 2016
Languages : English (eng)
Descriptors: [LCSH]Branding Keywords: Brand equity,
MBA colleges,
Customer based brand equity,
Educational brand,
Branding,
Perceived qualityAbstract: Brand equity become increasingly important for institutions both service and manufacturing as the consumer perception of brand equity have impact on institutional branding. The concept of customer based brand equity in educational sector is a new phenomenon as education is the high credence service. In Nepal such types of study is lacking, to address the gap, this research has been conducted to measure and analyze consumer based brand equity of MBA colleges and signify the importance of brand equity for educational institutions. The study intends to recommend the suggestion for building and developing brand equity for educational institutions. The research adopted a qualitative approach to acquire insights of 264 respondents on the area of study, who have been preparing for MBA entrance exam.
The analysis of acquired data reveals that most of the prospective respondents are aware about the MBA colleges. They are known about the colleges and familiar with the programs and their brand equity. Among the selected five MBA colleges for study it has been found that some of the MBA colleges are in preference for MBA degree based on placement quality, intellectual capital and recognition and relevance of degree for professional life. The overall brand value analysis reveals that some MBA colleges has strength in differentiation, image, recognition and relevance which contributes in development of positive perception about MBA colleges. There are areas of improvement for colleges in overall brand value assessment attributes while influencing the perception the customer via using integrated communication means for communication and awareness
For enhancing brand equity MBA colleges need to use integrated marketing communication means with focus on social media based communication. For building and sustaining brand equity strategic thrust is required with focus on core area of overall brand value assessment attributes. It is vital for MBA colleges to differentiate themselves and build a strong brand in a cluttered education market with the use of right communication tools. The recognition of brand equity has an awareness dimension, thus familiarity to the brand is largely driven by marketing activities including advertising, publicity and word of mouth. In educational branding referral plays vital role as the loyalty dimension of brand equity is largely associated with positive word of mouth. Thus, tools of marketing communication serve important influencers on the overall brand equity.
The college administration need to develop and initiate programs to enhance brand equity, which will have impact on perceive quality of colleges and appears to be vital in building strong and well-differentiated brands that can influence the consumers’ decision-making.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=26914 Hold
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Barcode Call number Media type Location Section Status 32002000594034 SIU IS: SOM-MBA-2016-N06 c.1 SIU Independent Study Graduate Library Thesis Corner Available
Collection Title: SIU IS Title : A Study of Concrete Admixture Industry in Myanmar with Implications on Marketing Strategy for MINOKCA Material Type: printed text Authors: Zay Ya Aung, Author ; Wilaiporn Laohakosol, Associated Name ; Buncha Limpabandhu, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2018 Pagination: vii, 60 p. Layout: Tables, ill. Size: 30 cm. Price: 500.00 General note: The purpose of this study is to find out the customer needs, wants and expectations for concrete admixture industry in Myanmar. The local brand, MINOKCA wants to compete with international brands. Therefore, MINOKCA needs to provide a marketing strategy which is competitive, Marketing mix will be needed namely product, price, place and promotion. Nowadays, as Myanmar is developing quickly, more businesses both local and foreign are being opened and the competition gets higher and higher. Therefore, researcher expected to find the level of brand awareness of foreign brands as compared with the local ones, including promotion programs from suppliers. Interviews were used to find out customers’ views. With the first round interview, researcher noticed that the expected information was not relevant. Customers really want quality of admixture with right proportion to match their raw materials, affordable price and technical service.
Interview data were collected from the sample size of 12 people. All of respondents are QC engineers who are executive level in their organizations. The interviews covered customers’ difficulties, benefits of using admixture, advertising channels, after sale service, and criteria for choosing the admixture.
The study revealed that customers need most is quality of product as how much match with their raw materials including cements and secondly they want affordable price for this admixture and their expectation includes technical service from supplier which can solve their problems. Customers do not care about brand of admixture. Most of interviewees do not know about concrete technology properly because this subject covers many areas and innovation.Languages : English (eng) Descriptors: [LCSH]Concrete -- Mixing
[LCSH]MarketingKeywords: Concrete admixture,
Marketing strategy,
Ready mixed concrete,
Competition,
International brand,
InnovationCurricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27707 SIU IS. A Study of Concrete Admixture Industry in Myanmar with Implications on Marketing Strategy for MINOKCA [printed text] / Zay Ya Aung, Author ; Wilaiporn Laohakosol, Associated Name ; Buncha Limpabandhu, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2018 . - vii, 60 p. : Tables, ill. ; 30 cm.
500.00
The purpose of this study is to find out the customer needs, wants and expectations for concrete admixture industry in Myanmar. The local brand, MINOKCA wants to compete with international brands. Therefore, MINOKCA needs to provide a marketing strategy which is competitive, Marketing mix will be needed namely product, price, place and promotion. Nowadays, as Myanmar is developing quickly, more businesses both local and foreign are being opened and the competition gets higher and higher. Therefore, researcher expected to find the level of brand awareness of foreign brands as compared with the local ones, including promotion programs from suppliers. Interviews were used to find out customers’ views. With the first round interview, researcher noticed that the expected information was not relevant. Customers really want quality of admixture with right proportion to match their raw materials, affordable price and technical service.
Interview data were collected from the sample size of 12 people. All of respondents are QC engineers who are executive level in their organizations. The interviews covered customers’ difficulties, benefits of using admixture, advertising channels, after sale service, and criteria for choosing the admixture.
The study revealed that customers need most is quality of product as how much match with their raw materials including cements and secondly they want affordable price for this admixture and their expectation includes technical service from supplier which can solve their problems. Customers do not care about brand of admixture. Most of interviewees do not know about concrete technology properly because this subject covers many areas and innovation.
Languages : English (eng)
Descriptors: [LCSH]Concrete -- Mixing
[LCSH]MarketingKeywords: Concrete admixture,
Marketing strategy,
Ready mixed concrete,
Competition,
International brand,
InnovationCurricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27707 Hold
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Barcode Call number Media type Location Section Status 32002000597383 SIU IS: SOM-MBA-2018-M02 SIU Independent Study Graduate Library Thesis Corner Available
Collection Title: SIU SS Title : An Examination of Strategies to Mitigate the Number of Motorcycle Rider Fatalities in Thailand Material Type: printed text Authors: Karl Stefan Meneghella, Author ; Walsh, John, Associated Name ; Wilaiporn Laohakosol, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2016 Pagination: v, 35 p. Layout: tables Size: 30 cm. Price: 500.00 General note: SIU SS: SOM-PhD-2016-16
Special Study. [PhD [Philosophy in Management]] -- Shinawatra University, 2016Languages : English (eng) Descriptors: [LCSH]Automobiles -- Safety appliances
[LCSH]Crash injuries
[LCSH]Roads -- Tropics -- Crash cushionsKeywords: Thai Helmet Act 1994,
Motorcyclists,
Road Toll,
Policing,
EnforcementAbstract: This paper attempts to examine and quantify the degree of safety-helmet use by motorcyclists and their passengers in Thailand. Specifically, the paper examines the phenomena in three separate locations within Thailand. The paper will also review the literature surrounding road safety in general, road safety for motorcyclists, proper helmet use, Thai acts of parliament aimed at motorcyclists, and the degree to which helmet use is enforced or policed in Thailand.
Experts posit that road fatalities, and the serious debilitating injuries caused by road traffic accidents, can impact a nation’s GDP by as much as 5%. Perhaps even more importantly, especially in the context of a developing country, is the direct impact to families who lose their prime bread-winner or wage-earner. This loss may either be permanent, as in the case of a fatality, or extended over a protracted period of time, where families find themselves having to care for severely injured members. In the latter case, the requirement for care is often long-term, with little in the way of insurance or medical benefits to offset the burden.
It is hoped that a study of motorcycle related road traffic fatalities may identify or highlight interventions or strategies that could be employed to mitigate the road toll in Thailand.
Curricular : BBA/MBA/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=26603 SIU SS. An Examination of Strategies to Mitigate the Number of Motorcycle Rider Fatalities in Thailand [printed text] / Karl Stefan Meneghella, Author ; Walsh, John, Associated Name ; Wilaiporn Laohakosol, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2016 . - v, 35 p. : tables ; 30 cm.
500.00
SIU SS: SOM-PhD-2016-16
Special Study. [PhD [Philosophy in Management]] -- Shinawatra University, 2016
Languages : English (eng)
Descriptors: [LCSH]Automobiles -- Safety appliances
[LCSH]Crash injuries
[LCSH]Roads -- Tropics -- Crash cushionsKeywords: Thai Helmet Act 1994,
Motorcyclists,
Road Toll,
Policing,
EnforcementAbstract: This paper attempts to examine and quantify the degree of safety-helmet use by motorcyclists and their passengers in Thailand. Specifically, the paper examines the phenomena in three separate locations within Thailand. The paper will also review the literature surrounding road safety in general, road safety for motorcyclists, proper helmet use, Thai acts of parliament aimed at motorcyclists, and the degree to which helmet use is enforced or policed in Thailand.
Experts posit that road fatalities, and the serious debilitating injuries caused by road traffic accidents, can impact a nation’s GDP by as much as 5%. Perhaps even more importantly, especially in the context of a developing country, is the direct impact to families who lose their prime bread-winner or wage-earner. This loss may either be permanent, as in the case of a fatality, or extended over a protracted period of time, where families find themselves having to care for severely injured members. In the latter case, the requirement for care is often long-term, with little in the way of insurance or medical benefits to offset the burden.
It is hoped that a study of motorcycle related road traffic fatalities may identify or highlight interventions or strategies that could be employed to mitigate the road toll in Thailand.
Curricular : BBA/MBA/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=26603 Hold
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Barcode Call number Media type Location Section Status 32002000592525 SIU SS: SOM-PhD-2016-16 c.1 SIU Special Study Graduate Library Thesis Corner Available
Collection Title: SIU SS Title : Investment of SME in Automotive parts Industry Flexible (Soft) Automation System an Industry Study Material Type: printed text Authors: Somlerk Karnwiwat, Author ; Wilaiporn Laohakosol, Associated Name ; Walsh, John, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2016 Pagination: vii, 36 p. Layout: ill, Tables Size: 30 cm. Price: 500.00 General note: SIU SS: SOM-PhD-2016-15
Special Study. [PhD [Philosophy in Management]] -- Shinawatra University, 2016Languages : English (eng) Descriptors: [LCSH]Automotive industry and trade -- Thailand
[LCSH]InvestmentKeywords: automotive parts,
automation systemAbstract: The research study is based on the investment decision of SMEs in automotive parts industry for flexible automation (soft) system. The study adopts a quantitative approach to identify factors of decision made towards soft automation. Based on detailed examination of literature, the research questionnaires were developed and by collecting quantitative data were used to investigate. The researcher uses free and face to face interview of top level managers both male and female.
The factors that influence which were determined were cost, output, labour and governmental to determine the change from hard to soft automation. The data gathered through questionnaires which were completed by investors and top level managers states that there are many factors like, labour, output and governmental factors that influence their decision making process when they wanted to invest in soft automation. Most of the SMEs focused on long term period and this is the main reason they did not consider the cost of soft automation. Governmental factor was one of the determining factors for investors since they were expecting some regulation and soft loan from the government owned bank. The ever increasing labour cost has led to investors to think about having low labour turnover. They wanted to invest in skilled labour but limit their number to decrease cost. By increasing period of production time and increasing soft automation use investors want to increase output to reduce cost per unit.
The main limitation of this research is that the primary data collected through face to face interview is only of top level manager’s perspectives about soft automation investment decision. If we could have both top level managers and investors perspective it would have given a clearer understanding of the process. The researcher begins in his research to identify the influencing factors which draws the investors to make decision in shifting or purchasing flexible (soft) automation. Then, he methodologically discusses his findings concluding his work with his finding comparing with what scholars says theoretically.Curricular : BBA/MBA/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=26663 SIU SS. Investment of SME in Automotive parts Industry Flexible (Soft) Automation System an Industry Study [printed text] / Somlerk Karnwiwat, Author ; Wilaiporn Laohakosol, Associated Name ; Walsh, John, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2016 . - vii, 36 p. : ill, Tables ; 30 cm.
500.00
SIU SS: SOM-PhD-2016-15
Special Study. [PhD [Philosophy in Management]] -- Shinawatra University, 2016
Languages : English (eng)
Descriptors: [LCSH]Automotive industry and trade -- Thailand
[LCSH]InvestmentKeywords: automotive parts,
automation systemAbstract: The research study is based on the investment decision of SMEs in automotive parts industry for flexible automation (soft) system. The study adopts a quantitative approach to identify factors of decision made towards soft automation. Based on detailed examination of literature, the research questionnaires were developed and by collecting quantitative data were used to investigate. The researcher uses free and face to face interview of top level managers both male and female.
The factors that influence which were determined were cost, output, labour and governmental to determine the change from hard to soft automation. The data gathered through questionnaires which were completed by investors and top level managers states that there are many factors like, labour, output and governmental factors that influence their decision making process when they wanted to invest in soft automation. Most of the SMEs focused on long term period and this is the main reason they did not consider the cost of soft automation. Governmental factor was one of the determining factors for investors since they were expecting some regulation and soft loan from the government owned bank. The ever increasing labour cost has led to investors to think about having low labour turnover. They wanted to invest in skilled labour but limit their number to decrease cost. By increasing period of production time and increasing soft automation use investors want to increase output to reduce cost per unit.
The main limitation of this research is that the primary data collected through face to face interview is only of top level manager’s perspectives about soft automation investment decision. If we could have both top level managers and investors perspective it would have given a clearer understanding of the process. The researcher begins in his research to identify the influencing factors which draws the investors to make decision in shifting or purchasing flexible (soft) automation. Then, he methodologically discusses his findings concluding his work with his finding comparing with what scholars says theoretically.Curricular : BBA/MBA/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=26663 Hold
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Barcode Call number Media type Location Section Status 32002000593200 SIU SS: SOM-PhD-2016-15 c.1 SIU Special Study Graduate Library Thesis Corner Available
Collection Title: SIU SS Title : Motivation of Self-Development of Thai Metal Processing’s Employees Material Type: printed text Authors: Auttapong Panudamrongpat, Author ; Wilaiporn Laohakosol, Associated Name ; Chanchai Bunchapattanasakda, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2016 Pagination: vi, 42 p. Layout: ill, tables Size: 30 cm. Price: 500.00 General note: SIU SS: SOM-PhD-2016-10
Special Study. [PhD [Philosophy in Management]] -- Shinawatra University, 2016Languages : English (eng) Descriptors: [LCSH]Employee motivation Keywords: Motivation
Self-development
Human resource developmentAbstract: The thesis aims to identify the influential motivation of self-development in Thai metal processing’s employees. The scope of the study is based on the Thai metal processing’s employees who have been affected from human resource development motivation.
This study is quantitative research, using a structured questionnaire to collect the data from 87 employees who have been affected human resource development from motivation. The researcher analyzes data variables using percentages, frequencies, means, standard deviations, T-Test, and ANOVA to test hypotheses to answer the research questions.
The study identifies independent variables including demographic factors (age, gender, education and work experience). The dependent variables are 4 parts of self-development motivation such as Intrinsic motivation, Reward System, Organization climate and Structures of work.
The result shows that demographic factors mainly of age, gender and work experience do not have significant relationship with the motivation of self-development of Thai metal processing’s employees, while the education factor has a significant relationship with the motivation of self-development of Thai metal processing’s employeesCurricular : BBA/MBA/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=26604 SIU SS. Motivation of Self-Development of Thai Metal Processing’s Employees [printed text] / Auttapong Panudamrongpat, Author ; Wilaiporn Laohakosol, Associated Name ; Chanchai Bunchapattanasakda, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2016 . - vi, 42 p. : ill, tables ; 30 cm.
500.00
SIU SS: SOM-PhD-2016-10
Special Study. [PhD [Philosophy in Management]] -- Shinawatra University, 2016
Languages : English (eng)
Descriptors: [LCSH]Employee motivation Keywords: Motivation
Self-development
Human resource developmentAbstract: The thesis aims to identify the influential motivation of self-development in Thai metal processing’s employees. The scope of the study is based on the Thai metal processing’s employees who have been affected from human resource development motivation.
This study is quantitative research, using a structured questionnaire to collect the data from 87 employees who have been affected human resource development from motivation. The researcher analyzes data variables using percentages, frequencies, means, standard deviations, T-Test, and ANOVA to test hypotheses to answer the research questions.
The study identifies independent variables including demographic factors (age, gender, education and work experience). The dependent variables are 4 parts of self-development motivation such as Intrinsic motivation, Reward System, Organization climate and Structures of work.
The result shows that demographic factors mainly of age, gender and work experience do not have significant relationship with the motivation of self-development of Thai metal processing’s employees, while the education factor has a significant relationship with the motivation of self-development of Thai metal processing’s employeesCurricular : BBA/MBA/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=26604 Hold
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Barcode Call number Media type Location Section Status 32002000592509 SIU SS: SOM-PhD-2016-10 c.1 SIU Special Study Graduate Library Thesis Corner Available
Collection Title: SIU Thesis Title : Allocation of expenditure of budgets in political campaigns of members of : the house of representatives using the integrated marketing communication mix Material Type: printed text Authors: Wilaiporn Laohakosol, Author Publisher: Bangkok : Shinawatra University Publication Date: 2014 Pagination: ix, 179 p. Layout: ill, table. Size: 30 cm. Price: Gift. General note: Thesis. [Ph.D[Management Science]]--Shinawatra University, 2014. Languages : English (eng) Descriptors: [LCSH]Democracy -- Thailand
[LCSH]Elections -- Thailand
[LCSH]Political -- Thailand
[LCSH]Political socialization -- ThailandKeywords: Democracy.
Elections in Thailand.
Political communications.
Political parties in ThailandClass number: SIU THE: SOM-PhD-MS-2014-03 Abstract: The Thai political system has evoled in an atmosphere in which unaccountable factions have regularly acted in front of and behind the scenes to circumvent the will of the people through military coups and other interventions. This has led to the situation in which political parties and their individual leaders tended to replicate the existing models by becoming partician and generally opaque in their attempts to attract voters and indeed in their subsequent behavior However, new communication techniques pioneered by successful Clinton and Blair campaigns, have convinced at least some Thai politicians that they should follow the same path and aim to make direct connections with voters not just through personal relationships but also through the creation of policies that prople might genuinely support. This thesis uses a mostly quantitative research approach to explore these issues. It focuses on a questionnaire survey of more than 400 respondents in for distinct areas of Thailand of voters who took part in the 2007 general election. the four regions concerned were Bangkok Chiang Mai Khon Kaen and Phuket. This analysis was supplemented by qualitative interviewing and critical discourse analysis in addition to the collation and analysis of secondary data. Results indicate that the role of ideology-as opposed to personal connections and relationships is becoming more influential in determining voting intentions and that political communications is playing a role in this both in terms of the range of individual media involved and the importance of individual media Implications and recommendations are drawn from this analysis. Curricular : MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=24124 SIU Thesis. Allocation of expenditure of budgets in political campaigns of members of : the house of representatives using the integrated marketing communication mix [printed text] / Wilaiporn Laohakosol, Author . - Bangkok : Shinawatra University, 2014 . - ix, 179 p. : ill, table. ; 30 cm.
Gift.
Thesis. [Ph.D[Management Science]]--Shinawatra University, 2014.
Languages : English (eng)
Descriptors: [LCSH]Democracy -- Thailand
[LCSH]Elections -- Thailand
[LCSH]Political -- Thailand
[LCSH]Political socialization -- ThailandKeywords: Democracy.
Elections in Thailand.
Political communications.
Political parties in ThailandClass number: SIU THE: SOM-PhD-MS-2014-03 Abstract: The Thai political system has evoled in an atmosphere in which unaccountable factions have regularly acted in front of and behind the scenes to circumvent the will of the people through military coups and other interventions. This has led to the situation in which political parties and their individual leaders tended to replicate the existing models by becoming partician and generally opaque in their attempts to attract voters and indeed in their subsequent behavior However, new communication techniques pioneered by successful Clinton and Blair campaigns, have convinced at least some Thai politicians that they should follow the same path and aim to make direct connections with voters not just through personal relationships but also through the creation of policies that prople might genuinely support. This thesis uses a mostly quantitative research approach to explore these issues. It focuses on a questionnaire survey of more than 400 respondents in for distinct areas of Thailand of voters who took part in the 2007 general election. the four regions concerned were Bangkok Chiang Mai Khon Kaen and Phuket. This analysis was supplemented by qualitative interviewing and critical discourse analysis in addition to the collation and analysis of secondary data. Results indicate that the role of ideology-as opposed to personal connections and relationships is becoming more influential in determining voting intentions and that political communications is playing a role in this both in terms of the range of individual media involved and the importance of individual media Implications and recommendations are drawn from this analysis. Curricular : MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=24124 Hold
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Barcode Call number Media type Location Section Status 32002000399640 SIU THE: SOM-PhD-MS-2014-03 SIU Thesis and Dissertation Graduate Library Thesis Corner Available 32002000590669 SIU THE: SOM-PhD-MS-2014-03 c.1 SIU Thesis and Dissertation Graduate Library Thesis Corner Available
Collection Title: SIU Thesis Title : Evaluating Motivational Factors and their Impacts on Employees’ Performance Material Type: printed text Authors: Pragati Adhikari Bindukar, Author ; Wilaiporn Laohakosol, Associated Name ; Buncha Limpabandhu, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2018 Pagination: vi, 76 p. Layout: Tables, ill. Size: 30 cm. Price: 500 Baht. General note: SIU THE: SOM-MBA-2018-N16
THE [MS.[MBA]] -- Shinawatra University, 2018Languages : English (eng) Descriptors: [LCSH]Employee motivation
[LCSH]Organizational CultureKeywords: Organizational culture,
Working environment,
Team work and communicationAbstract: The study examines the motivational factors and its impact on employee performance in Valley group. Employees are the most valuable asset in any organization. A successful and highly productive business can be achieved by engaging them in improving their performance. Not all employees are equal in their working and they have different modes of working in that some have the highest capability regardless of the incentive while others may have an occasional jump-start
This study gives an overview motivational factors and its impact on employee performance in Valley group. Performance is the important term used in the modern organizational structure. It has been identified from different meanings. According to process view, performance is defined as the conversion of efforts into productivities in order to achieve some particular results. The study consists employee performance on the basis of various kinds of motivational factors. The study found that there exists positive significance in the communication performance of employees at work place which indicates that higher the communication higher would be employee performance.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27832 SIU Thesis. Evaluating Motivational Factors and their Impacts on Employees’ Performance [printed text] / Pragati Adhikari Bindukar, Author ; Wilaiporn Laohakosol, Associated Name ; Buncha Limpabandhu, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2018 . - vi, 76 p. : Tables, ill. ; 30 cm.
500 Baht.
SIU THE: SOM-MBA-2018-N16
THE [MS.[MBA]] -- Shinawatra University, 2018
Languages : English (eng)
Descriptors: [LCSH]Employee motivation
[LCSH]Organizational CultureKeywords: Organizational culture,
Working environment,
Team work and communicationAbstract: The study examines the motivational factors and its impact on employee performance in Valley group. Employees are the most valuable asset in any organization. A successful and highly productive business can be achieved by engaging them in improving their performance. Not all employees are equal in their working and they have different modes of working in that some have the highest capability regardless of the incentive while others may have an occasional jump-start
This study gives an overview motivational factors and its impact on employee performance in Valley group. Performance is the important term used in the modern organizational structure. It has been identified from different meanings. According to process view, performance is defined as the conversion of efforts into productivities in order to achieve some particular results. The study consists employee performance on the basis of various kinds of motivational factors. The study found that there exists positive significance in the communication performance of employees at work place which indicates that higher the communication higher would be employee performance.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27832 Hold
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Barcode Call number Media type Location Section Status 32002000598076 SIU THE: SOM-MBA-2018-N16 c.1 SIU Thesis and Dissertation Graduate Library Thesis Corner Available 32002000598100 SIU THE: SOM-MBA-2018-N16 c.2 SIU Thesis and Dissertation Graduate Library Thesis Corner Available
Collection Title: SIU Thesis Title : Human Resource Management Practices and Their Impacts on Organization Performance Material Type: printed text Authors: Shrajal Adhikari, Author ; Wilaiporn Laohakosol, Associated Name ; Kapil Khanal, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2018 Pagination: vi, 58 p. Layout: Tables, ill. Size: 30 cm. Price: 500.00 Baht. General note: SIU THE: SOM-MBA-2018-N02
THE [MS.[MBA]] -- Shinawatra University, 2018Languages : English (eng) Descriptors: [LCSH]Employees -- Training of
[LCSH]Human resource managementKeywords: Human Resource Management,
Human Resource Management Practices,
Selection,
Performance Appraisal,
Training and Development,
Reward,
Compensation,
Organization PerformanceAbstract: Human Resource Management is considered as one of the most important part of any organization in today’s world. HRM practices should be systematically applied in any organization. It positively influences the performance of organization and HRM practices are the core element which influences employee performance.
The purpose of this study was to identify and evaluate the impact of HRM practices which were Compensation and Reward, Staffing, Appraisal and Training and Development and how these factors influence organization performance. After collecting responses from around 150 respondents, the study concludes that there is a significant relationship between the above mentioned HRM practices and Organization Performance as these factors help employee develop a positive attitude towards work, increase productivity and motivate employees towards work. So, HRM practices positively significant with Organizational Performance.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27862 SIU Thesis. Human Resource Management Practices and Their Impacts on Organization Performance [printed text] / Shrajal Adhikari, Author ; Wilaiporn Laohakosol, Associated Name ; Kapil Khanal, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2018 . - vi, 58 p. : Tables, ill. ; 30 cm.
500.00 Baht.
SIU THE: SOM-MBA-2018-N02
THE [MS.[MBA]] -- Shinawatra University, 2018
Languages : English (eng)
Descriptors: [LCSH]Employees -- Training of
[LCSH]Human resource managementKeywords: Human Resource Management,
Human Resource Management Practices,
Selection,
Performance Appraisal,
Training and Development,
Reward,
Compensation,
Organization PerformanceAbstract: Human Resource Management is considered as one of the most important part of any organization in today’s world. HRM practices should be systematically applied in any organization. It positively influences the performance of organization and HRM practices are the core element which influences employee performance.
The purpose of this study was to identify and evaluate the impact of HRM practices which were Compensation and Reward, Staffing, Appraisal and Training and Development and how these factors influence organization performance. After collecting responses from around 150 respondents, the study concludes that there is a significant relationship between the above mentioned HRM practices and Organization Performance as these factors help employee develop a positive attitude towards work, increase productivity and motivate employees towards work. So, HRM practices positively significant with Organizational Performance.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27862 Hold
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Barcode Call number Media type Location Section Status 32002000598415 SIU THE: SOM-MBA-2018-N02 c.1 SIU Thesis and Dissertation Graduate Library Thesis Corner Available 32002000598449 SIU THE: SOM-MBA-2018-N02 c.2 SIU Thesis and Dissertation Graduate Library Thesis Corner Available
