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Services marketing / Lovelock, Christopher H. / Sydney : Prentice Hall Europe - 2001

Public ISBD No review available on this record. Title : Services marketing : an Asia-pacific perspective Material Type: printed text Authors: Lovelock, Christopher H., Author ; Patterson, Paul G., Associated Name ; Walker, Rhett H., Associated Name Edition statement: 2nd ed. Publisher: Sydney : Prentice Hall Europe Publication Date: 2001 Pagination: xii, 636 p. Layout: ill., pbk. Size: 26 cm. ISBN (or other code): 9781740094382 Price: 1000 Baht General note: With compliments of Assoc. Prof. Dr. Kanittha Navarat Languages : English (eng) Descriptors: [LCSH]Service industries -- Australia -- Marketing [LCSH]Service industries -- New Zealand -- Marketing [LCSH]Service industries -- Southeast Asia -- Marketing Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=13519 Services marketing : an Asia-pacific perspective [printed text] / Lovelock, Christopher H., Author ; Patterson, Paul G., Associated Name ; Walker, Rhett H., Associated Name  . -  2nd ed. . - Sydney : Prentice Hall Europe, 2001 . - xii, 636 p. : ill., pbk. ; 26 cm. ISBN : 9781740094382 : 1000 Baht With compliments of Assoc. Prof. Dr. Kanittha Navarat Languages : English (eng) Descriptors: [LCSH]Service industries -- Australia -- Marketing [LCSH]Service industries -- New Zealand -- Marketing [LCSH]Service industries -- Southeast Asia -- Marketing Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=13519

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Barcode	Call number	Media type	Location	Section	Status
32002000232536	HF5415.122 L68 2001	Book	Main Library	General Shelf	Available

Strategic marketing management for the pacific region / Cravens, David W. / Sydney : McGraw-Hill Companies, Inc. - 2000

Public ISBD No review available on this record. Title : Strategic marketing management for the pacific region Material Type: printed text Authors: Cravens, David W., Author ; Merriless, W. J. (William John) (1946-), Associated Name ; Walker, Rhett H., Associated Name Publisher: Sydney : McGraw-Hill Companies, Inc. Publication Date: 2000 Pagination: xi, 468 p. Layout: hbk. Size: 24 cm. ISBN (or other code): 9780074705889 Price: 2950 Baht Languages : English (eng) Descriptors: [LCSH]Marketing -- Case studies [LCSH]Marketing -- Pacific Region -- Management [LCSH]Pacific Region -- Decision making Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=1118 Strategic marketing management for the pacific region [printed text] / Cravens, David W., Author ; Merriless, W. J. (William John) (1946-), Associated Name ; Walker, Rhett H., Associated Name . - Sydney : McGraw-Hill Companies, Inc., 2000 . - xi, 468 p. : hbk. ; 24 cm. ISBN : 9780074705889 : 2950 Baht Languages : English (eng) Descriptors: [LCSH]Marketing -- Case studies [LCSH]Marketing -- Pacific Region -- Management [LCSH]Pacific Region -- Decision making Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=1118

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Barcode	Call number	Media type	Location	Section	Status
32002000024693	HF5415.13 C694 2000 c.1	Book	Graduate Library	General Shelf	Available
32002000024701	HF5415.13 C694 2000 c.2	Book	Main Library	General Shelf	Available