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Add the result to your basket Make a suggestion Refine your search Apply to external sourcesConsumer behaviour / Neal, Cathy M. / McGraw-Hill - 2002
Title : Consumer behaviour : implications for marketing strategy Material Type: printed text Authors: Neal, Cathy M., Author ; Hawkins, Del I., Associated Name Edition statement: 3rd ed. Publisher: McGraw-Hill Publication Date: 2002 Series: McGraw-Hill/Irwin series in marketing Pagination: xxv, 545 p., [24] p. of plates Layout: ill. (some col.), pbk. Size: 25 cm. ISBN (or other code): 0074709763 Price: 2990 Baht Languages : English (eng) Descriptors: [LCSH]Consumer behavior
[LCSH]MarketingCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=2487 Consumer behaviour : implications for marketing strategy [printed text] / Neal, Cathy M., Author ; Hawkins, Del I., Associated Name . - 3rd ed. . - , 2002 . - xxv, 545 p., [24] p. of plates : ill. (some col.), pbk. ; 25 cm.. - (McGraw-Hill/Irwin series in marketing) .
ISBN : 0074709763 : 2990 Baht
Languages : English (eng)
Descriptors: [LCSH]Consumer behavior
[LCSH]MarketingCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=2487 Hold
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Barcode Call number Media type Location Section Status 32002000043461 HF5415.3 N34 2002 c.1 Book Graduate Library General Shelf Available 32002000110948 HF5415.3 N34 2002 c.1 CD Accompany Graduate Library Library Counter Available 32002000043479 HF5415.3 N34 2002 c.2 Book Main Library General Shelf Available 32002000134898 HF5415.3 N34 2002 c.2 CD Accompany Main Library Library Counter Available Managers guide to marketing, advertising, and publicity / Barry Callen / McGraw-Hill - 2009
Title : Managers guide to marketing, advertising, and publicity Material Type: printed text Authors: Barry Callen, Author Edition statement: 1 Publisher: McGraw-Hill Publication Date: 2009 Pagination: 272 p. Size: Paperback ISBN (or other code): 978-0-07-162796-2 Languages : English (eng) Abstract: Proven strategies that make sure your marketing message stands out from the rest
The average American is exposed to as many as 5,000 marketing messages per day, so it?s more important than ever to create the most effective marketing and advertising campaigns as possible.
Manager?s Guide to Marketing, Advertising, and Publicity explains
- The 14 principles of marketing communications strategy
- Common marketing mistakes to avoid
- Techniques for creating powerful marketing messages
- The many choices for delivering your marketing message
- How to take full advantage of digital platforms
Today, you must come up with a bigger, better, brighter marketing campaign, or you?re guaranteed to be lost in the noise. This primer is ideal for anyone looking to position his or her organization as a powerful competitor in the twenty-first century.
Briefcase Books, written specifically for today?s busy manager, feature eye-catching icons, checklists, and sidebars to guide managers step-by-step through everyday workplace situations. Look for these innovative design features to help you navigate through each page:
(Product Description)
- Clear definitions of key terms, concepts, and jargon
- Tactics and strategies for overseeing marketing initiatives
- Insider tips for getting the most out of marketing, advertising, and publicity
- Practical advice for creating effective campaigns
- Warning signs when preparing for and undertaking marketing initiatives
- Stories and insights from the experiences of others
- Specific marketing procedures, tactics, and hands-on techniques
Curricular : BBA/GE/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=19858 Managers guide to marketing, advertising, and publicity [printed text] / Barry Callen, Author . - 1 . - Australia : McGraw-Hill, 2009 . - 272 p. ; Paperback.
ISBN : 978-0-07-162796-2
Languages : English (eng)
Abstract: Proven strategies that make sure your marketing message stands out from the rest
The average American is exposed to as many as 5,000 marketing messages per day, so it?s more important than ever to create the most effective marketing and advertising campaigns as possible.
Manager?s Guide to Marketing, Advertising, and Publicity explains
- The 14 principles of marketing communications strategy
- Common marketing mistakes to avoid
- Techniques for creating powerful marketing messages
- The many choices for delivering your marketing message
- How to take full advantage of digital platforms
Today, you must come up with a bigger, better, brighter marketing campaign, or you?re guaranteed to be lost in the noise. This primer is ideal for anyone looking to position his or her organization as a powerful competitor in the twenty-first century.
Briefcase Books, written specifically for today?s busy manager, feature eye-catching icons, checklists, and sidebars to guide managers step-by-step through everyday workplace situations. Look for these innovative design features to help you navigate through each page:
(Product Description)
- Clear definitions of key terms, concepts, and jargon
- Tactics and strategies for overseeing marketing initiatives
- Insider tips for getting the most out of marketing, advertising, and publicity
- Practical advice for creating effective campaigns
- Warning signs when preparing for and undertaking marketing initiatives
- Stories and insights from the experiences of others
- Specific marketing procedures, tactics, and hands-on techniques
Curricular : BBA/GE/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=19858 Hold
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Barcode Call number Media type Location Section Status 32002000375251 HF5415 C157 2009 Book Graduate Library General Shelf Available