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The Olympic games effect / Davis, John A. / John Wiley & Sons Ltd - 2008
Title : The Olympic games effect : how sports marketing builds strong brands Material Type: printed text Authors: Davis, John A., Author Publisher: John Wiley & Sons Ltd Publication Date: 2008 Pagination: x, 350 p. Layout: cloth Size: 24 cm. ISBN (or other code): 9780470823668 Price: 1048 Baht Languages : English (eng) Descriptors: [LCSH]Brand name products -- Management
[LCSH]Olympics -- Management
[LCSH]Sports -- Marketing
[LCSH]Sports -- Societies, etc. -- Marketing
[LCSH]Sports administrationCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=14414 The Olympic games effect : how sports marketing builds strong brands [printed text] / Davis, John A., Author . - S.l. : John Wiley & Sons Ltd, 2008 . - x, 350 p. : cloth ; 24 cm.
ISBN : 9780470823668 : 1048 Baht
Languages : English (eng)
Descriptors: [LCSH]Brand name products -- Management
[LCSH]Olympics -- Management
[LCSH]Sports -- Marketing
[LCSH]Sports -- Societies, etc. -- Marketing
[LCSH]Sports administrationCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=14414 Hold
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Barcode Call number Media type Location Section Status 32002000247526 GV716 D262 2008 Book Main Library General Shelf Available Sports marketing / Fullerton, Sam / Boston : McGraw-Hill/Irwin - 2007
Title : Sports marketing Material Type: printed text Authors: Fullerton, Sam, Author Publisher: Boston : McGraw-Hill/Irwin Publication Date: 2007 Pagination: xvi, 480 p. Layout: ill., pbk. Size: 27 cm. ISBN (or other code): 9780071106580 Price: 300 Baht Languages : English (eng) Descriptors: [LCSH]Sports -- Marketing Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=17037 Sports marketing [printed text] / Fullerton, Sam, Author . - Boston : McGraw-Hill/Irwin, 2007 . - xvi, 480 p. : ill., pbk. ; 27 cm.
ISBN : 9780071106580 : 300 Baht
Languages : English (eng)
Descriptors: [LCSH]Sports -- Marketing Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=17037 Hold
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Barcode Call number Media type Location Section Status 32002000272656 GV716 F971 2007 c.1 Book Graduate Library General Shelf Available 32002000272680 GV716 F971 2007 c.2 Book Main Library General Shelf Available Readers who borrowed this document also borrowed:
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