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Service management and marketing / Gronroos, Christian / John Wiley & Sons - 2007

Public ISBD No review available on this record. Title : Service management and marketing : customer management in service competition Material Type: printed text Authors: Gronroos, Christian (1947-), Author Edition statement: 3rd ed. Publisher: John Wiley & Sons Publication Date: 2007 Pagination: x, 483 p. Layout: ill., pbk. Size: 24 cm. ISBN (or other code): 9780470028629 Price: 810 Baht Languages : English (eng) Descriptors: [LCSH]Customer services [LCSH]Service industries -- Marketing Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=12653 Service management and marketing : customer management in service competition [printed text] / Gronroos, Christian (1947-), Author  . -  3rd ed. . - Chichester, West Sussex, England, Hoboken, NJ : John Wiley & Sons, 2007 . - x, 483 p. : ill., pbk. ; 24 cm. ISBN : 9780470028629 : 810 Baht Languages : English (eng) Descriptors: [LCSH]Customer services [LCSH]Service industries -- Marketing Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=12653

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Barcode	Call number	Media type	Location	Section	Status
32002000220424	HD9980.5 G876 2007	Book	Main Library	General Shelf	Available