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Author A. Parasuraman,
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Delivering quality service / Zeithaml Valarie A. / Free Press - 1990
Title : Delivering quality service : balancing customer perceptions and expectations Material Type: printed text Authors: Zeithaml Valarie A., Author ; Berry, Leonard L. (1942-), Associated Name ; Parasuraman, A., Associated Name Publisher: Free Press Publication Date: 1990 Pagination: xii, 226 p. Layout: ill., cloth Size: 25 cm. ISBN (or other code): 9780029357019 Price: 1122 Baht Languages : English (eng) Descriptors: [LCSH]Customer services
[LCSH]Service industries -- Quality control -- Mathematical modelsCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=11898 Delivering quality service : balancing customer perceptions and expectations [printed text] / Zeithaml Valarie A., Author ; Berry, Leonard L. (1942-), Associated Name ; Parasuraman, A., Associated Name . - London, New York : Free Press, 1990 . - xii, 226 p. : ill., cloth ; 25 cm.
ISBN : 9780029357019 : 1122 Baht
Languages : English (eng)
Descriptors: [LCSH]Customer services
[LCSH]Service industries -- Quality control -- Mathematical modelsCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=11898 Hold
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Barcode Call number Media type Location Section Status 32002000210300 HF5415.5 Z48 1990 Book Graduate Library General Shelf Available Marketing research / Parasuraman, A. / Houghton Mifflin - 2004
Title : Marketing research Material Type: printed text Authors: Parasuraman, A., Author ; Grewal, Dhruv, Associated Name ; Krishnan, R. (Ramu), Associated Name Publisher: Houghton Mifflin Publication Date: 2004 Pagination: xxi, 643 p. Layout: ill. (some col.), hbk. Size: 27 cm. ISBN (or other code): 0618000623 Price: 872 Baht Languages : English (eng) Descriptors: [LCSH]Marketing research Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=10802 Marketing research [printed text] / Parasuraman, A., Author ; Grewal, Dhruv, Associated Name ; Krishnan, R. (Ramu), Associated Name . - Boston, Mass. : Houghton Mifflin, 2004 . - xxi, 643 p. : ill. (some col.), hbk. ; 27 cm.
ISBN : 0618000623 : 872 Baht
Languages : English (eng)
Descriptors: [LCSH]Marketing research Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=10802 Hold
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Barcode Call number Media type Location Section Status 32002000177681 HF5415.2 P374 2004 c.1 Book Graduate Library General Shelf Available 32002000178184 HF5415.2 P374 2004 c.2 Book Main Library General Shelf Available