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Principles of services marketing / Palmer, Adrian / McGraw-Hill - 1994
Title : Principles of services marketing Material Type: printed text Authors: Palmer, Adrian (1955-), Author Publisher: McGraw-Hill Publication Date: 1994 Pagination: xvi, 516 p. Layout: ill., pbk. Size: 24 cm. ISBN (or other code): 0077097483 Price: 1100 Baht Languages : English (eng) Descriptors: [LCSH]Marketing -- Management
[LCSH]Service industries -- MarketingCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=1080 Principles of services marketing [printed text] / Palmer, Adrian (1955-), Author . - London, New York : McGraw-Hill, 1994 . - xvi, 516 p. : ill., pbk. ; 24 cm.
ISBN : 0077097483 : 1100 Baht
Languages : English (eng)
Descriptors: [LCSH]Marketing -- Management
[LCSH]Service industries -- MarketingCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=1080 Hold
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Barcode Call number Media type Location Section Status 32002000017150 HF5415.13 P3242 2001 c.1 Book Graduate Library General Shelf Available 32002000017168 HF5415.13 P3242 2001 c.2 Book Main Library General Shelf Available Service management and marketing / Gronroos, Christian / John Wiley & Sons - 2007
Title : Service management and marketing : customer management in service competition Material Type: printed text Authors: Gronroos, Christian (1947-), Author Edition statement: 3rd ed. Publisher: John Wiley & Sons Publication Date: 2007 Pagination: x, 483 p. Layout: ill., pbk. Size: 24 cm. ISBN (or other code): 9780470028629 Price: 810 Baht Languages : English (eng) Descriptors: [LCSH]Customer services
[LCSH]Service industries -- MarketingCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=12653 Service management and marketing : customer management in service competition [printed text] / Gronroos, Christian (1947-), Author . - 3rd ed. . - Chichester, West Sussex, England, Hoboken, NJ : John Wiley & Sons, 2007 . - x, 483 p. : ill., pbk. ; 24 cm.
ISBN : 9780470028629 : 810 Baht
Languages : English (eng)
Descriptors: [LCSH]Customer services
[LCSH]Service industries -- MarketingCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=12653 Hold
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Barcode Call number Media type Location Section Status 32002000220424 HD9980.5 G876 2007 Book Main Library General Shelf Available Services management in Asia Pacific / Jayachandran, C. / Montclair State University - 2007
Title : Services management in Asia Pacific : issues and challenges Material Type: printed text Authors: Jayachandran, C., Author ; Singleton, Helen, Associated Name Publisher: Montclair State University Publication Date: 2007 Pagination: xxv, 325 p. Layout: ill., pbk. Size: 24 cm. ISBN (or other code): 9789833827213 Price: 500 Baht General note: With compliments of Dr. John Christopher Walsh Languages : English (eng) Descriptors: [LCSH]Customer services -- Management
[LCSH]Customer services -- Marketing
[LCSH]Service industries -- Asia, Southeastern
[LCSH]Service industries -- East Asia
[LCSH]Service industries -- Management
[LCSH]Service industries -- MarketingCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=12996 Services management in Asia Pacific : issues and challenges [printed text] / Jayachandran, C., Author ; Singleton, Helen, Associated Name . - Malaysia : Montclair State University, 2007 . - xxv, 325 p. : ill., pbk. ; 24 cm.
ISBN : 9789833827213 : 500 Baht
With compliments of Dr. John Christopher Walsh
Languages : English (eng)
Descriptors: [LCSH]Customer services -- Management
[LCSH]Customer services -- Marketing
[LCSH]Service industries -- Asia, Southeastern
[LCSH]Service industries -- East Asia
[LCSH]Service industries -- Management
[LCSH]Service industries -- MarketingCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=12996 Hold
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Barcode Call number Media type Location Section Status 32002000225902 HD9980.5 S491 2007 Book Main Library General Shelf Available Services marketing / Lovelock, Christopher H. / Prentice Hall - 2001
Title : Services marketing : people, technology, strategy Material Type: printed text Authors: Lovelock, Christopher H., Author Edition statement: 4th ed. Publisher: Prentice Hall Publication Date: 2001 Pagination: xviii, 717 p. Layout: ill., map, hbk. Size: 25 cm. ISBN (or other code): 0130173924 Price: 5335 Baht Languages : English (eng) Descriptors: [LCSH]Professions -- Marketing
[LCSH]Service industries -- MarketingCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=3542 Services marketing : people, technology, strategy [printed text] / Lovelock, Christopher H., Author . - 4th ed. . - Upper Saddle River, NJ : Prentice Hall, 2001 . - xviii, 717 p. : ill., map, hbk. ; 25 cm.
ISBN : 0130173924 : 5335 Baht
Languages : English (eng)
Descriptors: [LCSH]Professions -- Marketing
[LCSH]Service industries -- MarketingCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=3542 Hold
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Barcode Call number Media type Location Section Status 32002000054583 HF5415.122 L68 2001 Book Graduate Library General Shelf Available Services marketing / Lovelock, Christopher H. / Pearson/Prentice Hall - 2007
Title : Services marketing : people, technology, strategy Material Type: printed text Authors: Lovelock, Christopher H., Author ; Wirtz, Jochen, Associated Name Edition statement: 6th ed. Publisher: Pearson/Prentice Hall Publication Date: 2007 Pagination: xx, 648 p. Layout: ill., pbk. Size: 29 cm. ISBN (or other code): 0132056763 Price: 200 Baht Languages : English (eng) Descriptors: [LCSH]Customer services -- Marketing
[LCSH]Marketing -- Management
[LCSH]Professions -- Marketing
[LCSH]Service industries -- MarketingCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=16994 Services marketing : people, technology, strategy [printed text] / Lovelock, Christopher H., Author ; Wirtz, Jochen, Associated Name . - 6th ed. . - Upper Saddle River, NJ : Pearson/Prentice Hall, 2007 . - xx, 648 p. : ill., pbk. ; 29 cm.
ISBN : 0132056763 : 200 Baht
Languages : English (eng)
Descriptors: [LCSH]Customer services -- Marketing
[LCSH]Marketing -- Management
[LCSH]Professions -- Marketing
[LCSH]Service industries -- MarketingCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=16994 Hold
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Barcode Call number Media type Location Section Status 32002000272177 HF5415.13 L65 2007 c.1 Book Main Library General Shelf Available 32002000273589 HF5415.13 L65 2007 c.2 Book Main Library General Shelf Available 32002000343283 HF5415.13 L65 2007c.3 Book Main Library General Shelf Available