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Services marketing in Asia / Lovelock, Christopher H. / Prentice-Hall - 2005

Public ISBD No review available on this record. Title : Services marketing in Asia : managing people, technology and strategy Material Type: printed text Authors: Lovelock, Christopher H., Author ; Hean, Tat Keh, Associated Name ; Lu, Xiongwen, Associated Name Edition statement: 2nd ed. Publisher: Prentice-Hall Publication Date: 2005 Pagination: xviii, 706 p. Layout: pbk. Size: 24 cm. ISBN (or other code): 9780131275379 Price: 457 Baht Languages : English (eng) Descriptors: [LCSH]Marketing -- Asia Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=13235 Services marketing in Asia : managing people, technology and strategy [printed text] / Lovelock, Christopher H., Author ; Hean, Tat Keh, Associated Name ; Lu, Xiongwen, Associated Name  . -  2nd ed. . - Singapore : Prentice-Hall, 2005 . - xviii, 706 p. : pbk. ; 24 cm. ISBN : 9780131275379 : 457 Baht Languages : English (eng) Descriptors: [LCSH]Marketing -- Asia Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=13235

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Barcode	Call number	Media type	Location	Section	Status
32002000230258	HF5415.12.A7 L65 2005	Book	Main Library	General Shelf	Available