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Author Christopher H. Lovelock,
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Title : Services marketing in Asia : managing people, technology and strategy Material Type: printed text Authors: Lovelock, Christopher H., Author ; Hean, Tat Keh, Associated Name ; Wirtz, Jochen, Associated Name Publisher: Prentice-Hall Publication Date: 2002 Pagination: xviii, 706 p. Layout: pbk. Size: 24 cm. ISBN (or other code): 0130605662 Price: 995 Baht General note: Includes index. Languages : English (eng) Descriptors: [LCSH]Marketing -- Asia Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=6034 Services marketing in Asia : managing people, technology and strategy [printed text] / Lovelock, Christopher H., Author ; Hean, Tat Keh, Associated Name ; Wirtz, Jochen, Associated Name . - Singapore : Prentice-Hall, 2002 . - xviii, 706 p. : pbk. ; 24 cm.
ISBN : 0130605662 : 995 Baht
Includes index.
Languages : English (eng)
Descriptors: [LCSH]Marketing -- Asia Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=6034 Hold
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Barcode Call number Media type Location Section Status 32002000094431 HF5415.12.A7 L65 2002 Book Main Library General Shelf Available
Title : Services marketing in Asia : managing people, technology and strategy Material Type: printed text Authors: Lovelock, Christopher H., Author ; Hean, Tat Keh, Associated Name ; Lu, Xiongwen, Associated Name Edition statement: 2nd ed. Publisher: Prentice-Hall Publication Date: 2005 Pagination: xviii, 706 p. Layout: pbk. Size: 24 cm. ISBN (or other code): 9780131275379 Price: 457 Baht Languages : English (eng) Descriptors: [LCSH]Marketing -- Asia Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=13235 Services marketing in Asia : managing people, technology and strategy [printed text] / Lovelock, Christopher H., Author ; Hean, Tat Keh, Associated Name ; Lu, Xiongwen, Associated Name . - 2nd ed. . - Singapore : Prentice-Hall, 2005 . - xviii, 706 p. : pbk. ; 24 cm.
ISBN : 9780131275379 : 457 Baht
Languages : English (eng)
Descriptors: [LCSH]Marketing -- Asia Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=13235 Hold
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Barcode Call number Media type Location Section Status 32002000230258 HF5415.12.A7 L65 2005 Book Main Library General Shelf Available
Title : Services marketing : an Asia-pacific perspective Material Type: printed text Authors: Lovelock, Christopher H., Author ; Patterson, Paul G., Associated Name ; Walker, Rhett H., Associated Name Edition statement: 2nd ed. Publisher: Sydney : Prentice Hall Europe Publication Date: 2001 Pagination: xii, 636 p. Layout: ill., pbk. Size: 26 cm. ISBN (or other code): 9781740094382 Price: 1000 Baht General note: With compliments of Assoc. Prof. Dr. Kanittha Navarat Languages : English (eng) Descriptors: [LCSH]Service industries -- Australia -- Marketing
[LCSH]Service industries -- New Zealand -- Marketing
[LCSH]Service industries -- Southeast Asia -- MarketingCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=13519 Services marketing : an Asia-pacific perspective [printed text] / Lovelock, Christopher H., Author ; Patterson, Paul G., Associated Name ; Walker, Rhett H., Associated Name . - 2nd ed. . - Sydney : Prentice Hall Europe, 2001 . - xii, 636 p. : ill., pbk. ; 26 cm.
ISBN : 9781740094382 : 1000 Baht
With compliments of Assoc. Prof. Dr. Kanittha Navarat
Languages : English (eng)
Descriptors: [LCSH]Service industries -- Australia -- Marketing
[LCSH]Service industries -- New Zealand -- Marketing
[LCSH]Service industries -- Southeast Asia -- MarketingCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=13519 Hold
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Barcode Call number Media type Location Section Status 32002000232536 HF5415.122 L68 2001 Book Main Library General Shelf Available
Title : Services marketing : people, technology, strategy Material Type: printed text Authors: Lovelock, Christopher H., Author Edition statement: 4th ed. Publisher: Prentice Hall Publication Date: 2001 Pagination: xviii, 717 p. Layout: ill., map, hbk. Size: 25 cm. ISBN (or other code): 0130173924 Price: 5335 Baht Languages : English (eng) Descriptors: [LCSH]Professions -- Marketing
[LCSH]Service industries -- MarketingCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=3542 Services marketing : people, technology, strategy [printed text] / Lovelock, Christopher H., Author . - 4th ed. . - Upper Saddle River, NJ : Prentice Hall, 2001 . - xviii, 717 p. : ill., map, hbk. ; 25 cm.
ISBN : 0130173924 : 5335 Baht
Languages : English (eng)
Descriptors: [LCSH]Professions -- Marketing
[LCSH]Service industries -- MarketingCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=3542 Hold
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Barcode Call number Media type Location Section Status 32002000054583 HF5415.122 L68 2001 Book Graduate Library General Shelf Available
Title : Services marketing : people, technology, strategy Material Type: printed text Authors: Lovelock, Christopher H., Author ; Wirtz, Jochen, Associated Name Edition statement: 6th ed. Publisher: Pearson/Prentice Hall Publication Date: 2007 Pagination: xx, 648 p. Layout: ill., pbk. Size: 29 cm. ISBN (or other code): 0132056763 Price: 200 Baht Languages : English (eng) Descriptors: [LCSH]Customer services -- Marketing
[LCSH]Marketing -- Management
[LCSH]Professions -- Marketing
[LCSH]Service industries -- MarketingCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=16994 Services marketing : people, technology, strategy [printed text] / Lovelock, Christopher H., Author ; Wirtz, Jochen, Associated Name . - 6th ed. . - Upper Saddle River, NJ : Pearson/Prentice Hall, 2007 . - xx, 648 p. : ill., pbk. ; 29 cm.
ISBN : 0132056763 : 200 Baht
Languages : English (eng)
Descriptors: [LCSH]Customer services -- Marketing
[LCSH]Marketing -- Management
[LCSH]Professions -- Marketing
[LCSH]Service industries -- MarketingCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=16994 Hold
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Barcode Call number Media type Location Section Status 32002000272177 HF5415.13 L65 2007 c.1 Book Main Library General Shelf Available 32002000273589 HF5415.13 L65 2007 c.2 Book Main Library General Shelf Available 32002000343283 HF5415.13 L65 2007c.3 Book Main Library General Shelf Available
